Types of Change Personal change: voluntary change with the goal of self-improvement Professional change: deliberate change with the goal of improving professional ability/status Organizational change: mandated change with the goal of improving the organization’s efficiency
Traditional Change Theories Lewin’s force-field model Lippitt’s phases of change Havelock’s six-step change model Rogers’s diffusion of innovations theory
Emerging Theories of Change Learning organization theory • Emphasis on interrelationships of all parts of the organization • Organizations respond to changes by using a learning approach • Focus on communication, education, and cooperation among all parts of organization
The Change Process Planned change involves a natural process that should be used as a guide for implementing change: • Assessment: identifying the problem or opportunity that necessitates change • Data collection and analysis: gathering structural, technological, and people information and effects of these elements on the process • Strategic determination: identifying possible solutions, barriers, strategies
The Change Process • Planning: establishing the who, how, what, and when of change • Implementation: communicating and conducting change • Evaluation: determining effectiveness of change and change implementation
Types of Change Strategies Power-coercive: uses authority and threat of job loss to gain compliance with change Normative-reeducative: uses social orientation and the need to have satisfactory relationships in the workplace as a method of inducing support for change; focuses on the relationship needs of workers Rational-empirical: uses knowledge as power base; assumes that once workers understand the organizational need for change or the meaning of the change for them as individuals and the organization as a whole, they will change
Response to Change Factors affecting individual ability to cope with change: • Adaptability • Satisfaction with status quo • Anticipated effects of change • Perception of benefits/losses created by change
Responses to Planned Change Innovators: embrace change Early adopters: open and receptive to change Early majority: enjoy status quo, but readily adopt change Late majority: skeptical of change, but will accept it Laggards: prefer status quo and accept change with reluctance and suspicion Rejectors: openly hostile to change
Change Agent The change agent is the one responsible for implementation of a change project. The role of the change agent is to manage the dynamics of the change process.
Strategies to Facilitate Conflict Resolution Open, honest communication Private, relaxed, comfortable setting for discussion Expectation of compliance to results by both sides
Roles of Leaders and Managers in Conflict Resolution Model conflict resolution behaviors. Lessen perceptual differences of parties. Assist parties to identify resolution techniques. Create environment conducive to conflict resolution. If conflict cannot be resolved, minimize or lessen perceptions of conflicting parties.