THE BIG

ISSUE NHS
EDITION
ANALYSIS
Central image
The big issue NHS edition
Uses a large central image within
many of there front covers,
however this one specifically has a
focus point of the title NHS, further
more the addition of what appears
to be doctors/ nurses holding the
letters and struggling to do so.
conveys the idea that the people
working for the NHS are what is
physically keeping it afloat.
The individuals involved in
this story could be anyone
experiencing troubles within
The national healthcare
service or those dealing with
them externally.
◦ This magazine has a clear social
agenda and has features covering
current events which appeals to
everyone which is the main marketing
tactic for the big issue as they are
aspiring to sell at the highest rate
possible so therefore create content
that covers the widest audience.
◦ It also covers finance to a certain
extent as well as health and social
welfare. The finance side of this
article May also help the NHS by
advertising the pressure the health
service is currently facing.
The sub headings above the title of this magazine, bring attention to the contents aside from the main focus
of the NHS crisis, The mention of the jack Monroe effect, (named after food campaigner working towards
changes in pricing structures in supermarkets) can be regarded as a form as realism as by using her name
to address a situation that many struggling people are involved in, it draws attention to what the reader is
seeing is not a story or point of view but a real situation being managed by a real person that is a help to
many that are dealing with issues surrounding high pricing of food and living necessities.
Another element of representation would be impacts
of industry contents on choices producers can make.
As the big issues contexts are usually surrounded by
economic issues that remind the reader that the money
they have given to receive the magazine will be
helping the vendors and further economic crisis's, in
this case homelessness. By using the sub heading :
saving the health service doesn’t always have to hurt,
Highlights another mainly economic based issue that
cosies with the big issues company topics.
Issues highlighted in this edition
Gender stereotypes are shown within the front cover as the nurses are not a
combination of genders, they are only male. However there is a positive
representation of cultures and people that are not only white, this is because the
doctors are not stereotypically of white culture. Women are also being represented
positively by showing a NHS doctor also being included in holding the NHS
together, breaking down more gender stereotypes

Further representations of male gender is represented in this article as usually

females would be shown in a nurses position, breaking down the overall stereotype.
However the choices made about representation in this article only include positive
stereotypes and uses people of colour also in a positive way. ( Good representations
of general minorities in society)

Despite this in comparison to most other issues of this magazine other types of
people and problems are not being represented in this edition such as those with
disabilities (non visual) or those belonging to other communities.