This lesson explains how to define a brand and explores ways to provide value

to audiences on social media.

Lesson Objectives
• Define a business or brand’s value proposition.
• Identify dimensions of brand personality and voice.
• Explain the difference between participating and marketing on social media.
• Identify ways to provide value to an audience on social media.

Level: Beginner
This content is suitable for high school, CTE and university students who
already use social media in their personal lives but have little or no experience
using it for professional or business purposes.