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  • 4.1 Start Building Content - Presentation

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    96 CK
    8 views19 pages
    This lesson teaches learners how to create social media content for business purposes using Facebook and Instagram. It provides guidance on developing a content calendar to plan out consistent posts with a brief and schedule. The accompanying notes offer more details on suggested narratives and classroom discussions. The goal is for students to produce their first creative social media post to promote a business.

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    4.1 Start Building Content _ Presentation

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    This lesson teaches learners how to create social media content for business purposes using Facebook and Instagram. It provides guidance on developing a content calendar to plan out consistent posts with a brief and schedule. The accompanying notes offer more details on suggested narratives and classroom discussions. The goal is for students to produce their first creative social media post to promote a business.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    8 views19 pages

    4.1 Start Building Content - Presentation

    Uploaded by

    96 CK
    This lesson teaches learners how to create social media content for business purposes using Facebook and Instagram. It provides guidance on developing a content calendar to plan out consistent posts with a brief and schedule. The accompanying notes offer more details on suggested narratives and classroom discussions. The goal is for students to produce their first creative social media post to promote a business.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 19

    About this lesson

    PURPOSE
    Help learners produce their first creative for Facebook or Instagram.

    LEVEL
    This lesson is for high school, CTE and university students who already use social media in their personal
    lives but have little or no experience using it for professional or business purposes.

    LEARNING OBJECTIVE
    • Use a creative brief to plan out a piece of content.
    • Develop a content calendar to create consistency and plan out content ahead of time.

    NOTES
    This presentation is accompanied by lecture notes that have more information on a suggested narrative and
    interactions to spark conversation in the classroom.
    Start
    building
    content
    Post best
    practices
    20% off all summer produce!
    Hurry while supplies last!
    Terms and conditions apply. High text
    20%
    off

    Low text
    FEED VIDEO

    •
    •
    •
    •
    DATE THEME PLATFORM FORMAT VISUAL CAPTION

    Two customers
    sitting together
     10/1/20 Promo Facebook Photo Buy one, get one
    with our top
    three desserts

    Video of pasta Our pasta sounds


     10/3/20 Behind the Facebook
    Story being made as good as it
    scenes and Instagram
    from scratch tastes

    Seasonal special of
     10/5/20 New menu item Photo
    pumpkin ravioli

    Fresh, organic
    seasonal
     10/8/20 Cooking tip ingredients
    enhance the
    flavors of any dish
    Be consistent in your branding,
    visuals, voice, tone and posting
    frequency.

    Experiment with your content


    to see what your audience
    responds to.

    Use a content calendar to focus


    your business goals and plan
    out content more easily.
    Get credentials to
    elevate your resume

    Keep learning

    ● How to Connect With Customers on Instagram


    ● The Essential Guide to Facebook Posts
    Q&A

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