Presented by Sherebanu Patawala, Ritu Jain & Prasham Jhaveri

Introduction
Initial Perception
➔ Uber eats is a food delivery app which offers good
discounts but its reach is very less pan India and doesn’t
promote restaurants that are tied up with them.

➔ The brand doesn’t post on social media on a regular basis

➔ Compared to Swiggy and Zomato its major competitors

their users are far less.
Competitors
Online Presence

Online Presence

Facebook ✔️ ✔️ ✔️

Instagram ✔️ ✔️ ✔️

Twitter ✔️ ✔️ ✔️

Youtube X ✔️ ✔️

Mobile App ✔️ ✔️ ✔️

Website ✔️ ✔️ ✔️
Online Engagement
Social Media
Platforms

Followers (Facebook) 1,846,301 2,056,545 776,508

Followers (Instagram) 21.8k 131k 54.6k

Followers (Twitter) 2771 25,575 48.5k

Subscribers(Youtube) No channel on 3,479 14,207

youtube but intend
to make
one(ubereats
posts via Uber
India)
Mobile Apps
Website : ubereats.com
Campaign Name: Uber Food Tales

Hashtag: #Uberfoodtales

Tagline: Order from the most pristine restaurants near you

Reason:
➔ To represent that we are offering the best selection of
restaurants keeping sanitisation and hygiene in mind
➔ To build trust in consumers about the quality of food delivered
via Uber Eats
Objectives and Goals

➔ To increase leads by 20% in 1 month on the Ubereats

app

➔ Increase brand awareness on social media

Target Audience
 Set 1 Set 2 Set 3

Age: 18 - 25 years Age: 25 - 32 years Age: 28 - 35 years

College students Freshers/ Mid-level Senior Managerial

executive position position

Income: Pocket Income: 20k - 35k Income: 70k - 1 lakh

money per month per month

Class: lower/ Class: Middle Class: Middle/Upper

Middle/ Upper

Smartphone users
Buyer Persona

Name: Siddhi Chandrawat

Personal Background:
Age: 21 years
Education: Graduate in BBA
Role: Outstation student
Buyer motivation: New in the city, Insufficient
time, Convenience, Good Deals
Buyer Persona

Name: Aneri Jain

Personal Background:
Age: 25 years
Single and lives as a Paying Guest.
Education: Graduate in mass media
Role: Media Manager at Posterscope
Buyer motivation: Insufficient time, Convenience,
Good Deals
Buyer Persona

Name: Vaibhav Vermani

Personal Background:
Age: 31 years

Single and Independent

Education: Post graduate in Advertising

Role: Manager at Moving Colors Entertainment
Buyer motivation: Insufficient time
Digital Vehicles for Campaign
Content Bucket
➔ Delicious food images - promoting the bestseller dishes
➔ Promote Restaurants via UberEats
➔ Restaurant chef interviews
➔ Behind the scenes - Restaurant Kitchen snippets (360 videos and
panoramic images)
➔ Trending topical posts
➔ Offers/ discounts
➔ Collaborations with celebrity chefs or personalities
➔ Contest and giveaways
➔ Celebrating festive days
➔ Influencers and Quizzes
➔ AD Creation
Content Calendar Campaign - Red , Offers - Green , Contest - Yellow , General posts - White

SAT SUN MON TUE WED THU FRI

1 - Youtube/FB - Chef 2 - No post 3 - FB/Insta - Festive 4 - Insta/FB-Signature 5 - Insta/FB-Post 6 - Insta - Snippet of 7 - Insta/FB - TGIF
Interview and restaurant post for Janmashtami dish (campaign) wishing Happy the upcoming chef (GIF)
overview video (campaign) (Cinemagraph/GIF) FB/Insta -Tuesday Teacher’s Day interview & Kitchen Facebook - canvas ad
Insta- story with swipe up trivia Instagram - Midweek (Campaign) of uber eats
Blues Offers

8 - Youtube/FB - Chef 9 - No post 10 - FB/Insta - healthy 11 - Insta/FB- 12 - FB/Insta- Sneak 13 - Insta - Contest 14 - Insta/FB - offers
Interview and restaurant food creative with Signature dish peek of the next International Chocolate (Friday special
overview video (campaign) restaurant promotion (campaign) restaurant kitchen day & Ganesh Chaturthi takeout) Swipe up
Insta- story with swipe up (Campaign) FB/Insta - Festive post options

15- Youtube/FB - Chef 16 - No post 17 - FB/Insta - Delicious 18 - Insta/FB- 19 - Instagram - 20 - Insta - Snippet of 21
Interview and restaurant food picture to begin Signature dish Midweek Blues the upcoming chef Facebook - canvas ad
overview video (campaign) the week (campaign) Offers interview & Kitchen Insta/FB - Delicious
Insta- story with swipe up (cinemagraph) FB/Insta- Tuesday (Campaign) Food picture
trivia

22 - Youtube/FB - Chef 23 - No post 24 - Insta - 25 - Insta/FB- 26 - FB/Insta - 27 - Insta - Snippet of 28 - Insta/FB - TGIF
Interview and restaurant Amazing offers for Signature dish Delicious food the upcoming chef (GIF)
overview video (campaign) monday blues (campaign) picture to begin the interview & Kitchen
Insta- story with swipe up Insta/FB - Food pic week (Campaign)
(cinemagraph) Facebook - canvas ad

29 - Youtube/FB - Chef 30 - No post

Interview and restaurant
overview video (campaign)
Insta- story with swipe up
Timings for posts

➔ Instagram and Facebook- 11 am to 1 pm & 7 pm to 9

pm

➔ Twitter- varies according to trending topics

Sample Posts
Caption: Friday night is pizza
night. Tame your hunger with
this scrumptious delight!
Order now.

Hashtags: #UberFoodtales
#foodgasm #tastythursday
#pizzalove
Sample Posts
Caption: Bappa likes it eco-
friendly, you should too! Happy
Ganesh Chaturthi!

Hashtags:
#HappyGaneshChaturthi
#Ganpatibappamoraya#Modak
#Eco- Friendly#UberFoodTales
Sample posts
Caption: Don’t know where to
wipe hands after eating? Or just
lazy to wash hands? Fear not
Ubereats is at the rescue. With
every order we will send out
single wet tissue packet! So what
are you waiting for? Let the feasts
begin!

Hashtags: #UberFoodTales
#Sanitisation #Hygiene #Neatness
#UberEats
Chef interviews
Caption: Quote from the
interview “___” Watch this full
interview. Link in the bio.

Hashtags: #UberFoodTales
#UberEats
https://www.youtube.com/watch?v=zc9vFWrjE9w&t=198s
360 Videos and Panoramic image of the
kitchen
We would like to give the
consumers a view of the clean
restaurant kitchens through the
Uber Eats mobile app and post
Youtube/Facebook

Hashtags: #UberFoodTales
#sanitisation#UberEats
On ground marketing
➔ For on-ground marketing, we will send out single wet tissue packets
with the food ordered promoting sanitisation.

➔ None of the competitors have done this yet, giving Uber Eats an edge
in the market.

➔ This will show that as a Company it also really cares about Neatness,
Purity and Hygiene.
SEM Strategy - AD creation
Headline 1
Uber Eats - Fresh. Fast. Tasty - 30 Characters
Headline 2
24 hours food delivery service - 30 Characters
Description
Hungry at 2 am? Uber eats is at your service. Fastest delivery. Best discounts. - 80
Characters
Extension
Sitelink - Best fast food restaurants, best italian/Chinese/Indian restaurants,
Call out - 24hr open restaurants, Late night food delivery, delivery at your doorstep
App Extension- Download the App
Cuisines - Indian, Italian, Mexican, Chinese, Mughlai (structured snippets)
Price - Best food deals of the day
Influencers - Celebrity Chefs

Pooja Dhingra Ranveer Brar Saransh Goila

Influencers

Mithila Palkar - Actress Rohan Joshi - Comedian

Thank you