A BUSINESS PLAN SUBMITTED

TO THE DEPARTMENT OF
COMMERCE ON STARTING AND
BUILDING A BUSINESS

By: Smita Das

B.COM(HONS) 1st Semester
Roll no:22
Submission Date: 18/11/2023

NORTH BENGAL ST. XAVIER'S COLLEGE

RAJGANJ CAMPUS
 INTRODUCTION FOOD RUSH
D E L I V E RY
FOOD RUSH IS A FOOD DELIVERY BUSINESS THAT PROVIDES A CONVENIENT AND
EFFICIENT WAY FOR CUSTOMERS TO SATISFY THEIR CRAVINGS. WITH A WIDE EXPRESS
SELECTION OF DELICIOUS DISHES FROM LOCAL RESTAURENTS, WE DELIVER
QUALITY FOOD RIGHT TO YOUR DOORSTEP, ENSURING A HASSLE FREE DINING
EXPERIENCE. YOUR SATISFACTION IS OUR PRIORITY, AND WE”RE DEDICATED TO
DELIVERING FOOD THAT’S NOT JUST FAST BUT ALSO A TASTE SENSATION.

VA L U E P R E P O S I T I O N

Certainly, here's a value proposition for Food Rush:

"At Food Rush, we're more than just a food delivery service; we're your ultimate
dining companion. Our mission is to bring you a world of culinary delights right to
your doorstep, whenever you crave them. With an extensive menu from local
restaurants, we offer you the convenience of fast, reliable, and contactless deliveries.
We are committed to ensuring your satisfaction with every bite, providing you with a
delectable experience that's not just about convenience but also about savoring every
moment. Your hunger, your choice, your Food Rush."
This value proposition emphasizes convenience, variety, reliability, and the focus on
customer satisfaction.

250+ 100+ 20K+

Food Items Restaurants Reviews
FA S T DELICIOUS DELIVERED
 Put yohutrs
thouge.
h er

Problems
Pu
thout your
hereghts
.

• Competition: The food delivery market can be highly competitive, with

established players and newcomers. Standing out and gaining market share can
be a challenge.
• Regulations: Navigating local regulations, permits and health codes can be
complex and time consuming.
• Logistics: Managing timely deliveries, especially during peak hours, can be a
logistical challenge.
• Quality Control: Ensuring that food remains fresh and of high quality during
delivery is essential for customer satisfaction.
• Marketing: Building a strong brand and reaching potential customers can be
costly and require effective marketing strategies.
• Customer Loyalty: Building and retaining a loyal customer base can be a long
term challenge.

Put your
thoughts
here.
Solutions
• DIFFERENTIATE YOUR SERVICE BY OFFERING UNIQUE CRUISINE OPTIONS OR EXCLUSIVE
PARTNERSHIPS WITH POPULAR LOCAL RESTAURENTS.
• FOCUS ON EXCEPTIONAL CUSTOMER SERVICE AND RELIABILITY TO BUILD A LOYAL
CUSTOMER BASE.
• RESEARCH AND COMPLY WITH LOCAL REGULATIONS AND HEALTH CODES.
• CONSULT WITH LEGAL EXPERTS TO ENSURE YOUR BUSINESS OPERATES WITHIN THE LAW
• INVEST IN ROUTE OPTIMISATION SOFTWARE TO IMPROVE DELIVERY EFFICIENCY.
• HIRE ADDITIONAL DRIVERS DURING PEAK HOURS TO MEET DEMAND.
• USE INSULATED BAGS AND CONTAINERS TO KEEP FOOD FRESH DURING DELIVERY
• IMPLEMENT QUALITY CONTROL MEASURES WITH PARTNER RESTAURENTS TO MAINTAIN
FOOD STANDARDS.
• DEVELOP A STRONG ONLINE PRESENCE THROUGH SOCIAL MEDIA AND SEARCH ENGINE
OPTIMIZATION.
• OFFER PROMOTIONS, DISCOUNTS AND LOYALTY PROGRAMS TO ATTRACT AND RETAIN
CUSTOMERS.
• IMPLEMENT CUSTOMER LOYALTY PROGRAM OR A REWARDS SYSTEM.
• GATHER FEEDBACK AND CONTINUITY IMPROVE BASED ON CUSTOMER SUGGESTIONS.
TARGET MARKET

Certainly, here's a breakdown of the target market with age groups for Food Rush:
• 18-24 years old: College students and young adults who frequently order food for convenience.
• 25-34 years old: Young professionals and working individuals seeking quick and hassle-free meal options.
• 35-44 years old: Busy parents and mid-career professionals who value time-saving solutions.
• 45-54 years old: Established professionals and middle-aged individuals looking for convenient dining choices.
• 55-64 years old: Pre-retirees and early retirees who may appreciate the ease of food delivery.
• 65+ years old: Senior citizens who prefer the convenience of having meals delivered to their homes.
Tailor your marketing and services to cater to the specific preferences and needs of these age groups, whether it's
emphasizing affordability, health-conscious options, or family meal deals.
 COMPETITORS
• Online Food Delivery Platforms: These are platforms like Uber Eats, DoorDash, Grubhub, and
Postmates. They partner with various restaurants and offer a wide range of food options for
delivery. These platforms can be major competitors for independent food delivery businesses.
• Local Restaurants: Many local restaurants offer their own delivery services or partner with
third-party delivery platforms. They can be competitors if they serve a similar cuisine or have a
strong local customer base.
• Fast Food Chains: Large fast-food chains often have their delivery services or partner with
third-party platforms. They can compete for customers looking for quick and familiar options.
• Meal Kit Services: These services, like Blue Apron or HelloFresh, provide customers with pre-
portioned ingredients and recipes to cook at home. While they're not traditional food delivery
services, they can still compete for customers looking for at-home dining solutions.
• Grocery Delivery Services: Services like Instacart, Amazon Fresh, or local grocery delivery
services might be competitors if customers choose to buy groceries and cook at home instead
of ordering prepared meals.
• Local Competitors: Depending on your specific location, you might have local food delivery
businesses that cater to a similar audience or cuisine. It's crucial to understand your local
competition.
 WHY US?
• Speed and Efficiency: Emphasize quick and efficient delivery services. Ensure
that customers can get their food orders promptly, which is particularly
appealing to busy professionals and those looking for a fast meal.
• Customized Menus: Offer a range of customizable options, allowing customers
to build their meals based on dietary preferences, allergies, or portion sizes.
• Diverse Cuisine Options: Provide a wide selection of cuisines, including
popular and niche options. This can cater to various tastes and dietary needs.
• Healthy and Special Diet Options: Highlight a selection of healthy and diet-
specific menu items, such as vegetarian, vegan, gluten-free, or keto-friendly
meals.
• Local and Sustainable Sourcing: If possible, partner with local and sustainable
food suppliers to promote community support and environmentally responsible
practices.
• Affordability: If you can offer competitive prices and value deals, you may
attract budget-conscious customers.
Funding Needs
Technology Investments
6.4%

Marketing Proportion
12.9%

• Startup Costs: Approximately 30-40% of your initial funding may be

allocated to startup costs. This category includes permits and licenses, Startup Costs
equipment, website/app development, marketing and branding, and 35.6%

initial inventory.
• Operational Expenses: Allocate around 20-30% of your initial funding
to cover ongoing operational expenses. These include rent for a
commercial kitchen, utilities, staff salaries, insurance, marketing and
advertising, technology maintenance, and packaging materials. Working Capital
12.9%
• Working Capital: Reserve 10-15% for working capital to cover daily
operating expenses, such as paying suppliers and employees, until the
business becomes profitable.
• Marketing and Promotion: Dedicate approximately 10-15% of your
funding to marketing and promotion. This budget covers activities
like digital marketing, social media advertising, and partnerships with
local businesses to attract customers.
• Technology Investments: Set aside 5-10% for technology
investments, including website and app development, maintenance,
updates, and hosting.
Operational Expenses
32.2%
 FINANCIAL
PROJECTIONS
Year 1 Year 2 Year 3
Revenue: Revenue: Revenue:
• Total Sales: ₹24,979.88
• Total Sales: ₹49,954 • Total Sales: ₹99,909
• Other Income: ₹832
Expenses: • Other Income: ₹1,249 • Other Income: ₹1,665
• Cost of Goods Sold: ₹9,992 Expenses: Expenses:
• Marketing and Promotion: ₹2,498 • Cost of Goods Sold: ₹19,982 • Cost of Goods Sold: ₹39,963
• Salaries and Wages: ₹4,996 • Marketing and Promotion: ₹4,163 • Marketing and Promotion: ₹5,828
• Rent and Utilities: ₹2,081
• Salaries and Wages: ₹9,991 • Salaries and Wages: ₹12,488
• Technology Expenses: ₹1,248
• Delivery Costs: ₹1,665
• Rent and Utilities: ₹4,163 • Rent and Utilities: ₹4,995
• General and Administrative: ₹1,248 • Technology Expenses: ₹2,498 • Technology Expenses: ₹3,330
Startup Costs: • Delivery Costs: ₹3,330 • Delivery Costs: ₹4,163
• Initial Equipment and Kitchen Setup: ₹4,163 • General and Administrative: ₹2,498 • General and Administrative: ₹3,330
• Website and App Development: ₹2,498
Year 2 Net Profit: ₹1,249 Year 3 Net Profit: ₹2,498
• Branding and Marketing Launch: ₹1,665
• Permits and Licenses: ₹832
Year 1 Net Profit: ₹832

NOTES:
• These numbers are simplified estimates and do not account for taxes or financing.
• You should adjust the revenue, expense, and cost numbers based on your specific market research, pricing strategy, and business model.
• Keep in mind that these projections should be regularly reviewed and adjusted based on actual performance and changing market conditions.
For a more accurate financial projection, it's highly recommended to work with a financial advisor or accountant who can help you develop a detailed and realistic financial plan tailored to your business.
Key Team and Roles

Building the right team with the necessary skills and expertise is crucial for the success of
your food delivery business, "Food Rush." The specific roles and team members you need
will depend on the size of your operation, your business model, and your growth plans.
Here are some key roles to consider:

• Founder/Owner: The founder or owner is typically responsible for the overall vision,
strategy, and management of the business. This role involves decision-making, setting
goals, and overseeing all aspects of the operation.
• Chef or Culinary Director: If you are preparing food in-house, having a skilled chef
or culinary director is essential. They are responsible for creating and maintaining the
menu, ensuring food quality, and managing the kitchen.
• Operations Manager: This role oversees the day-to-day operations, including order
fulfillment, inventory management, and ensuring the efficiency and quality of the
delivery process.
• Marketing and Branding Specialist: A marketing professional is responsible for
creating and executing marketing strategies to promote your brand, attract customers,
and drive sales. This role includes online and offline marketing, social media
management, and customer engagement.
• Technology Specialist: If you have a mobile app or website, a technology specialist is
needed to develop, maintain, and update these platforms. They can also handle
technical support for customers and staff.
• Delivery Drivers: These are the individuals responsible for delivering orders to
customers. Hiring reliable and responsible delivery drivers is critical to ensure timely
and safe delivery.