Topic:

BROWSES WARS: MICROSOFT

VERSUS NETSCAPE

Presented By:
Mahesh Solanki

Guidence By:
Dr.Aarti Joshi
 Introduction
 In early, Microsoft’s marketing team was debating
product-Introduction strategy for their new browser
Internet Explore.
 The Microsoft marketing team was motivated by the
goal of Bill Gates Microsoft’s CEO, to become the
market leaders in the browsers – software Industry.
 They planned to Introduce their product in October
1995, a little over one year after Netscape Navigator
 Key Problems of this case
 Requiring OEMS that pre – installed Windows 95 to
have exclusive contract with microsoft that would
prevent them from pre – installing a competitive
product
 Should money be spent on enhancing the product or
promoting it
 .
 Background
 Netscape’s browser’s dominated the browsers
dominated the browser industry almost 60 percent
market share in late 1994.
 Host computers connected to the Internet were
expected to go up to roughly16.2 million by 1997.
 With improvements to Internet security, Internet
commerce was projected to grow to $2.6 billion in 1996
and $220 billion by 2001
 Issue : 1
• Who is the targeted audience OEM or end-
users?
 Target audience may be dictated by age, gender,
income, location, interest or other factor.
 The specific group of customers most likely to want
your product or services, and therefore the group of
people who should see your ad campaigns
 Issue : 2
• Should advertising attract new customers or
competitors customers.
 Advertising can also increase visitibility within your
industry, helping your attract partners that can expand
your business.
 Advertising attracts customer to your business and
increase your sale
 Issue : 3
• What factors relate to retaining or stealing
market share
 A company’s market share is the percentage
its control the total market for its product
and services
 Companies increase market share through
innovation, customer relationship and
acquiring competitors
Why this solution was chosen
• The specific group of customers most likely
to want your product or services, and
therefore the group of people who should see
your ad campaigns
• Advertising attract customer to your
business and increase your sale.
Recommendation
• Do to improve customer services with call
every client and give free home delivery
•