G. H.

RAISONI COLLEGE OF
ENGINEERING, NAGPUR
Subject:- PDIPR

Assignment – 2
Topic:- Fundamentals of Manufacturing
for New Product Development
NAME: SICHIKA LOKHANDE
ROLL NO.: 17
SECTION: C
C
Cadbury
Dairy
Milk
INTRODUCTION
• Dairy Milk is a brand of chocolate bar made by Cadbury.
• Popular in both the United Kingdom and around the world.
• Introduce in 1905, but it came to India in1948.
• Dairy milk alone holds 30% value share of the Indian chocolate market.
• Main marketing strategy used: Advertisements
History

• Launched of dairy milk: June 1950

• FOUNDER: John Cadbury
• Factory on Bournville in 1861 – largest chocolate production in U.K.
• 1897 – Manufactured 1st milk chocolate.
• Came to India at 1948.
• 65% - 70% value shares of the Indian chocolate market.
• Today the largest confectionary company in the world; 70,000+ employers.
PRODUCT

Chocolate Bar

Made from real dark chocolate

Similar design worldwide

Contains more milk than any other chocolate bar

Available in 10.5g, 22g, 95g, 165g and other premium packs

INGREDIANTS
Sugar

Cocoa Cocoa
Mass Butter

Vegetable
Emulsifiers
Fat

Cream
Manufacturing Process
• Transportation of cocoa mass to Marlbrook, the milk processing factory.
• Cocoa mass mixed with liquid full cream, milk and sugar, condensed to a rich,
creamy liquid, and dried to produce chocolate crumb.
• Grinding of the chocolate crumb with the cocoa butter and flavorings.
• Special mixing and cooling finishing processes (conching and tempering) takes
place.
• Developed to reduce the thickness of the liquid and make sure that the fat
settles in a particular way so the chocolate has a glossy, smooth texture and
appearance.
• Liquid chocolate is poured into bar shaped moulds, shaken and cooled before
continuing along the production line to high speed wrapping plants.
Quality of Raw Material Used
Cadbury uses the system called HAZARD ANALYSIS CRITICAL
CONTROL POINTS which helps to identify what could go wrong in the
production process. Other than safety issues it makes sure that the product
has the same appearance, taste and aroma.

Technology Used
The process is undertaken by machinery which is supervised from one
person from control room called as COMPUTER AIDED
MANUFACTURING which allows faster, accurate and more flexible
manufacturing.
C
THANK
YOU