CREATIVITY

QUALITATIVE
RESEARCH METHODS
ADV 471

ÖZGE KAYA 10632040

BERİL MARALOĞLU 10732066
IŞILAY ŞAHİN 10632055
CAN TEPELİ 10632058
 WHAT WE LEARN?
• According to Torrance Test of Creative
Thinking:
– There is no specific gender differences on
creativity.
– Education perception of schools affects the
creativity levels of children.
– Attitudes of parents highly affects the
creativity.
 cont'd...
• Genetic factors are effective on creavity
but, environmental conditions have vital
importance.
- i.e. Taboos, prejudices, wrong and right
beliefs, social rules etc. blocks creativity.
- Children are more creative because they
are not aware of the rules.
- Limitations also feeds the creativity, but
until some levels.
 cont'd...
• Definitions of creativity differs from sector
to sector.

• Even it may change in the same sector.

– Alametifarika vs Alice BBDO

• Different definitions reflects to works and

feeds creativity.
 cont'd...
• According to experts:

• ...to label something as creative:

– It should be new
– ...and useful
Celil OKER

• Creativity is not innate. It’s related to smartness, but it

can be learned.
Haluk Sicimoğlu
 ANALYSING
• Main Concepts:
- “Extraordinary” (non-creative occupations)
- “Efficient/practical solutions” (ad-people)
- “Imagination” (teachers)
- “Out of border” (psychologists)
- “Combinations” (designers/musicians)
- “New” (everyone!)
How we can improve creativity?
• Psychologists:
– Adults should get a new look to their
environment.
– They need to practise about thinking in
different ways, different aspects.
– Basically, they need to learn learning to
improve their creativiy.
 cont'd...
• Business People:
– Brainstorming is an important tool to increase
creativity.
– Any idea should be taken seriously.
– Each employee should get a responsibilty or
project to think about it, beside the routine.
– Nececities and urgencies brings creativity
along.
Rich Binell:
“I think creativity has to do with the process of finding and
improving simple solutions to complex problems. So it has
four stages: 

1. Defining the problem carefully.

2. Exploring and inventing many different, smart, simple
solutions to the problem you've defined.
3. Choosing a solution and executing it.
4. Reviewing the solution and deciding what could be
improved to solve the problem better, or by redefining the
problem.
Therefore, improving creativity means improving the creative
process and that takes work at all four stages.”
 cont'd...
• Teachers:
– Children are more creative unless they are
limited by wrongs, sins, taboos etc.
– They can express their creativity through the
games.
– They need to space, both physicially and
mentally.
– Art theraphy and theatral technics can be
used to improve their creativity.
 cont'd...
• Parents:
– Child games and books, related to their age,
are useful.
– Children can easily get any information
through internet and TV. Parents should be
careful what they get.
– Children also, should be permitted to make
their own simple decisions and encourage to
ask questions.
For future studies:
• Psychologists:
Initiate comprehensive and comparative
examination :
- Different subfields of psychology tend to
different approaches to mental processes and
behavior
-Unexamined population and limited range of
avaliable research
-Credibility of Psy theories affecting research
For future studies:
• Business People
Explore:
-How/why at-risk working conditions seem as
motive
-How various organizations emancipate
employees
-Function and dynamics of brainstorming
For future studies:
• Teachers:
-Identify effective ways of expression – such as
games and practises
-Promote and observe courses/exercises
focusing creative skills
-How various class and training conditions affect
creativity
-Encourage research that utilizes limits / rules /
norms
For future studies:
• Parents:
-Identify both helpful and harmful tech
devices/games
-Engage more broadly ways to child
personalization and stress the “role model” that
parents cause to lean
-Examine the interaction of demographic
variables - such as parenting age, gender,
income
Thank you very much !!! 