Limitations of CAD??

32-bit word computer is necessary

because of large amount of computer
memory and time.
The size of the software package is
large.
Skill and judgment are required to
prepare the drawing.
Huge investment
 Product Life Cycle
The product life cycle is the
process a product goes through
from when it is first introduced
into the market until it declines or
is removed from the market.

LIFE to DEATH
 Product Life Cycle
This Cycle is divided into five Stages:-
Introduction Stage
Growth Stage
Maturity Stage
Decline Stage
Decision Stage
 Introduction Stage
• Also known as “Innovation Stage”
• Launch of new product
• Large investment in production,
marketing, advertizing, labor,
distribution etc.
• Sell product at “High Price”
• Low Sale
• E.g. Luxury Cars, Smart Watches etc.
 Growth Stage
• When demand start increasing,
company moves into second stage.
• Lower price due to increasing
competitors.
• Sale start increasing slowly and
slowly during time duration.
• E.g. iPhone, Internet Video Conferening
like Googlemeet, Zoom App etc.
 Maturity Stage
• Sale at Peak Point due to
few newer customer.
• Sale becomes Saturated
due to high competitors.
• E.g. JIO Sim, Maggie etc.
 Decline Stage
• Customer stop buying this product
in favor of something newer and
better
•  Sales will start to fall, and the
overall profit that is available to
the manufacturers in the market
will start to decrease
 Decision Stage

• Company start taking

decision whether to
stop manufacturing
product or implement
some more changes.
 Video

Illustrating all
stages at glance
for summary.
 Product Life Cycle
• Introduction – when the product is introduced
and struggles to gain brand recognition.
• Growth – advertising and word of mouth helps
the product to increase sales. As sales growth,
more firms are willing to stock the product which
helps the product to grow even further.
• Maturity – When the product reaches peak
market penetration.
• Decline – the product gets eclipsed by new
products
Conventional Product Cycle
&

Conventional Product Cycle

revised with CAD/CAM
 Product Concept
• New Product Launch
• Problem Identification
• Problem Solution - Concept
 Design Engineering
• Product Design (Look as well as parts)
• Design should be in a unique way for better
sale
• E.g. PEN Design – length, refill etc.
 Drafting
• Product measurement, its dimension and
scaling.
• Forces, length, width etc.
• Documentation Work is being done.
 Process Planning
• Process need to be Identify.
• For each parts, each process need to be
planned.
• E.g. Pen Cap Design Process, Pen Outer Shell
Design Process, Refill Design Process etc.
Order new equipment and tooling
• According to process, tools and instruments
are to be ordered
 Production Scheduling
• Stepwise production scheduling.
• Higher Production Rate
• Production of parts need to be prioritize.
• E.g. Raw Material – Shell – Cap – Refill etc.
 Production
• Final Step for production according to tools
and instrument available
 Quality
• Quality need to be checked.
• Poor Product to be transferred to scrap.
 Customers and Markets
• Customer feedback is taken
• E.g. Pen outer shell Grip need to be their.