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Nestle
Slogan

"Good Food, Good Life"

Mission

“We strive to bring consumers foods that are

safe, of high quality and provide optimal
nutrient to meet physiological needs. Nestle
helps provide selections for all individual taste
and lifestyle preferences.”
Vision

 “Nestlé's aim is to meet the various needs of

the consumer everyday by marketing and
selling foods of a consistently high quality.”
Corporate Social Responsibility

 Safe Drinking Water

 Education and Training

History

 1866-1905-The Nestlé Company

was Henri Nestlé
 began experimenting with various
combinations of cow's milk, wheat flour and
sugar
 First product - Farine Lactée Henri Nestlé.
 Nestlé is one of the largest food and nutrition
companies in the world
Contd..

 founded and headquartered in Vevey,

Switzerland
 the company operates in 86 countries around
the world and employs nearly 283,000
people.
 It has 511 factories in 86 countries around the
world.
 Nestlé has 6,000 brands
 FORTUNE 500 COMPANIES IN INDIA
 Profile
 Type Public
 Industry Food processing
 Founded Vevey, Switzerland (1866)
 Founder Henri Nestlé
 Headquarters Vevey, Switzerland
 Key people Peter Brabeck-Letmathe
(Chairman),
Paul Bulcke (CEO)
 Contd..

Revenue - CHF 109.72 billion (2010)

Operating income- CHF 16.19 billion (2010

Profit -CHF 34.23 billion (2010)

 Total assets- CHF 111.64 billion (end 2010

Total equity- CHF 62.60 billion (end 2010)
 Employees- 281,000 (2010)
CEO- Paul Bulcke
 Board of Directors
 Mr. Antonio Helio Waszyk Chairman and Managing
Director
 Mr. Shobinder Duggal Director  - Finance & Control
 Mr. Christian Schmid Director - Technical
 Mr. Pradip Baijal Non Executive Director
 Mr. Michael W.O. Garrett Non Executive Director
 Dr. Rakesh Mohan Non Executive Director
 Mr. Ravinder Narain Non Executive Director
 Dr. Swati A. Piramal Non-Executive Director
 Mr. Richard Sykes Alternate Director to Mr. Michael
W.O Garrett
Organizational Structure
Departments
We have opportunities across all business
disciplines including
 Sales
 Marketing
 Supply Chain and Procurement
 Manufacturing
 R&D
 Engineering
 Finance and
 Human Resources.
Manufacturing- NESTLE INDIA

 After nearly a century-old association with the

country, today, Nestlé India has presence across
India with 7 manufacturing facilities and 4
branch offices spread across the region.
 The 4 branch offices in the country help facilitate
the sales and marketing of its products.
 They are in Delhi, Mumbai, Chennai and Kolkata.
The Nestlé India head office is located in
Gurgaon, Haryana.
HR Policy

 The long-term success of the Company

depends on its capacity to attract, retain and
develop employees able to ensure its growth
on a continuing basis. This is a primary
responsibility for all managers.
 The Nestlé policy is to hire staff with personal
attitudes and professional skills enabling
them to develop a long-term relationship
with the Company.
Corporate Ladder
Brands

 Milk Products & Nutrition

 Prepared Dishes & Cooking Aids

 
 Beverages

 Chocolates & Confectionery

Milk Products & Nutrition
Prepared Dishes & Cooking Aids
Beverages
Chocolates & Confectionery
Sales(Indian market)
Financial status
Sales(rupees in millions)
70000

60000

50000 2010
2009
40000 2008
2007
30000 2006
2005
20000 2004

10000

0 2010 2009 2008 2007 2006 2005 2004

Net profit( rupees in
millions)
9000

8000

7000
2010
6000
2009
5000 2008
2007
4000 2006
2005
3000
2004
2000

1000

0
Share Value
 Share Price 3,699.60
 52 Week High: 2,570.00
 52 Week Low: 4,199.40
 Currency: Rupees
 Volume: 2,570.00
 Market Cap: 35,664.14
Problems

 Nestlé Tries to Buy Water for Less than

What Local Residents Pay.
 Nestlé Harms Local Ecosystems
 Communities Challenge Nestlé
 Producing Nestlé’s Bottled Water Is energy-
Intensive
Marketing

 “ A social and managerial process where by

individual & groups obtains good food and
good life through creating and exchanging
products and values . ”
Business Principle

 Nestlé's business objective is to manufacture

and market the Company's products in such a
way as to create value that can be sustained
over the long term for shareholders,
employees, consumers, and business
partners.
 Nestlé does not favor short-term profit at the
expense of successful long-term business
development.
Contd…

 Nestlé recognizes that its consumers have a

sincere and legitimate interest in the
behavior, beliefs and actions of the Company
behind brands in which they place their trust
and that without its consumers the Company
would not exist.
 Nestlé continues to maintain its commitment
to follow and respect all applicable local laws
in each of its markets.
 STRATEGIES FOR COMPETITIVE
ADVANTAGES
 The customer comes first
 Quality is a competitive advantage
 Quality is a joint effort
 Quality is made by people
 Quality is action
 MARKET SEGMENTATION
 Geographic segmentation
 The Company segments its market geographically on
divisional basis.

 Demographic segmentation
 product is for every one
Milk Collection

 The core raw material of Nestle MilkPak is milk. Over

the last Twenty Eight years, the company's prime
concern has been to improve the quality and volume
of milk for UHT processing and for other milk based
products. the company successfully established its
own collection system and expanded its operations
over a very large milk shed area in Punjab. Owing to
this tremendous growth in the volume of an extremely
high quality raw milk, Nestle MilkPak now produces a
superior quality and better tasting UHT milk, with
longer shelf life.
Nestlé R&D
 An interactive Network covering four
Continents
 Sources of Technology
 Internally generated
 Externally sourced
 Licensing-in complements internal R&D
R&D network

 >3,500 scientists work on improving existing

products and creating tomorrow’s
nourishments
 Two thirds of company’s R&D activities are
dedicated to renovating existing products,
the remaining third is reserved for radical
product innovations.
 Improve on operational level
 A number of organizational changes.
MARKET RESEARCH
 Nestlé is continually monitoring customer
requirements through market research.
 Market research helps the company to keep
in touch with an ever changing environment
in which social attitudes and buying patterns
are continually shifting
Contd…

 Market research takes two main forms:

 Qualitative research.
This involves setting up small focus groups of consumers
who express their ideas and opinions about their needs and
views on different products.

 Quantitative research.
Whereas qualitative research involves only relatively few
people, quantitative research involves much bigger
numbers.
Bibliography

 http://www.nestle.in/nestle_india_landing.as
px
 http://money.rediff.com/companies/nestle-
india-ltd/11120007
 http://en.wikipedia.org/wiki/Nestl%C3%A9