STRATEGIC MARKETING

SYNOPSIS ON MARKETING STRATEGY OF NESTLE, INDIA

SUBMITTED BY: Amit Kumar Gupta

F-12

OBJECTIVE OF RESEARCH
The objective of this exercise is to understand the

stronghold of NESTLE India in the market and unearth the strategies involved in their operations. To find out the competitive advantage of NESTLE India To asses the strategies of competitors in the market. To be able to devise fruitful marketing strategies at the end of the research.

COMPANY PROFILE
Nestle India is a subsidiary of Nestle S.A. of Switzerland. Nestle India manufactures a variety of food products such as infant food, milk products, beverages, prepared dishes & cooking aids, and chocolates & confectionary. Some of the famous brands of Nestle are NESCAFE, MAGGI, MILKYBAR, MILO, KIT KAT, BARONE, MILKMAID, NESTEA, NESTLE Milk, NESTLE SLIM Milk, NESTLE Fresh 'n' Natural Dahi and NESTLE Jeera Raita. Nestle was founded in 1867 in Geneva, Switzerland by Henri Nestle. Nestle's first product was "Farine Lactee Nestle", an infant cereal. In 1905, Nestle acquired the Anglo-Swiss Condensed Milk Company. Nestle's relationship with India started 1912, when it began trading as The Nestle Anglo-Swiss Condensed Milk Company (Export) Limited, importing and selling finished products in the Indian market Today, Nestle is the world's largest and most diversified food company. It has around 2,50,000 employees worldwide, operated 500 factories in approximately 100 countries and offers over 8,000 products to millions of consumers universally.

Vision Being the best in everything we touch and handle.

Mission Continuously excel to achieve and maintain leadership position in the chosen businesses; and delight all stakeholders by making economic value additions in all corporate functions.

Our Competitive advantages A pool of qualified suppliers that understand and support Nestls commitment to excellence. A pool of qualified suppliers that are directly aligned with underrepresented and emerging communities and can promote positive relationships with our customers Better quality goods and services at a lower price as a result of increased competition and an extended supply base Access to new capabilities and innovations A competitive advantage as we seek government contracts, and assurance that we are in compliance with the diversity expectations of our public sector contracts.

BIBLIOGRAPHY

Marketing Management Principles of Marketing Gupta) Research Methodology Kothari) Magazines: Advertising Management Business India Business Today Business World Web: www.google.com

(Written by Philip Kotler) (Written by C. B. (Written by C. R.