SDJ INTERNATIONAL

COLLEGE
TOPIC

CASE STUDY ON QUALITATIVE

FORECASTING

Prepared by:
Mistry Hetav (199)
•

Guided By :- Modi Bhargav (202)

•

Prof. Dipali Modi Patel Khyaati (227)

•

Patel Krutika (228)

•

Reshamwala Pragati (260)

•

04/16/2022 Case Study on Qualitative Forecasting 1

Contents
Demand Forecasting
Methods of Demand Forecasting
Qualitative OR Direct Method
Case Study

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 Demand forecasting
Demand forecasting is a technique to predict and anticipate
the future demand of a firm’s product.[1]
The information about current demand for a firm’s product is
known as demand estimation.
Current demand should also be known which includes
demand for a month, or half year or year.
Two points to be considered for Demand Forecasting are:
 Too much emphasis should not be given to mathematical or statistical
techniques of forecasting.
 Forecasting should be done by the experts as it is a matter of pure
guessing and too much mathematics.

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 Methods of demand forecasting
Direct
methods/ Indirect
Qualitative methods
methods

Consumer Expert Controlled

Survey opinion Market
Method experiment

Complete Sample Delphi Survey of Test Controlled

Enumeration survey Technique sale force Marketing experiments
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Direct methods or Qualitative methods
1. Consumer survey method
There are two types of consumer survey:-
i. Complete enumeration method
ii. Sample survey method
2. Expert opinion
There are two types of methods for expert opinion:-
i. delphi technique
ii. Survey of sale force
3. Controlled market experiments
There are two methods for experiments:-
i. Test marketing
ii. Controlled experiments
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 GIANT FLAGSHIP KILLER
In December 2013, Chinese smartphone manufacturer
OnePlus competed against smartphone leaders globally.
They offered high-end phones at much lower prices.
The company’s slogan ‘Never Settle’ reflects its
innovative and ambitious philosophy.
It has shown impressive growth over the past year,
achieving $300+ million revenues and hiring 100
employees.

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START UP
 To Predict The Demand And To Create The
Awareness Along With The Complete Package At A
Half Price.
Focus On Online Sales And Marketing To Get Higher
Volume
Get designed and done with fans

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 Consumer Survey
OnePlus actively engages with its customers on its
forums and social media for marketing as well as NPD
purposes. Unlike many other companies, it thrives on
open conversation with its customers.
This has proven highly successful in creating desire
through exclusivity. The invitation-only system also
makes the ‘just-in-time’ manufacturing process
possible. Because OnePlus’ business-model relies on
low prices.

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Expert Opinion
ONEPLUS has developed a open beta(pre update) for the
user ends to provide the better experience(only a
developer can access).
As per the latest device of ONEPLUS(5T) makes the full
ratio with bezel less display. Makes it more adorable than
the lower flagship(5).
Various reviews undertaken at YOUtube level to get the
exact ratings of the device.
Experts are appointed at every of ONEPLUS Experience
Store.
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04/16/2022 Case Study on Qualitative Forecasting 10
 Making the Last Impressions

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