BINAR

CHALLENGE CHAPTER 1
PRODUCT MANAGEMENT

BENCHMARKING
ANALYSIS

Lutfiya Rakhmawati – PM7

 TABLE OF CONTENTS

01 ANALYZING 02 COMPARING
You can describe the topic of the You can describe the topic of the
section here section here

03 IMPROVING 04 WRITING
You can describe the topic of the You can describe the topic of the
section here section here
UNITS OF TEMPERATURE
PRODUCT TO COMPARE
TRAVELOKA
o Business Perspective
o UX Perspective
 Detail Platform Explanation
 SWOT Analysis
TIKET.COM
o Business Perspective
o UX Perspective
 Detail Platform Explanation
 SWOT Analysis
 TRAVELOKA

Traveloka is a lifestyle superapp.

“Come visit a new place and rest in your favorite accommodation.

Try new restaurants or order food delivery with Traveloka Eats*.
Enjoy various attractions, watch movies, book spa sessions and health
services* with Traveloka Xperience. Play free games on game farm.
Take advantage of our Traveloka Clean Partners for stricter health
protocol implementation and choose insurance protection available at
Traveloka for your peace of mind. BuyNow PayLater is also available
from Traveloka Financial* so you can do more, worry free. Do it all
in one Traveloka Lifestyle Superapp!”
 “Make hotel bookings, airline tickets, train
tickets, car rentals, car transfer, antigen/PCR
test, and numerous events only at tiket.com!”

TIKET.COM
01 BUSINESS
Traveloka >< Tiket.com
 TRAVELOKA

SEGMENT MARKET

STRENGTH WEAKNESS

All in one lifestyle app

Traveloka lebih diidentikkan
Sebagian besar negara ASEAN dengan pesawat dan hotel
dan Australia

OPPORTUNITY THREAT
Lebih dikenal
“Ribet dan mahal” karena
Dapat menjangkau lebih
iklannya liburan terus
banyak audiens
 TIKET.COM

SEGMENT MARKET

WEAKNESS
STRENGTH
Tiket.com lebih diidentikkan
All in one “holiday” app dengan aktivitas dengan
“tiket”

OPPORTUNITY THREAT
Dapat memaksimalkan
Aplikasi sejenis yang cakupan
pengembangan pada aktivitas
jangkauannya lebih besar
liburan
 CONCLUSION

Traveloka is the winner

Traveloka menyediakan lifestyle app yang lebih berat

Tiket.com menyediakan travel app yang lebih ringan
THERMOMETER TIMELINE
LAYANAN

STRENGTH WEAKNESS OPPORTUNITY THREAT

Super lengkap dan Ada beberapa layanan

Bisa menambah Aplikasi lain yang lebih
banyak, as it is yg mirip
layanan lain “khusus”
“lifestyle” app Membingungkan

Belum lengkap
Beberapa layanan ada Bisa melengkapi Aplikasi lain yang
Lebih jelas
yg belum ada layanan travelnya sudah all-in
aktivitasnya

Traveloka
 TRAVELOKA
USE THETHRID
TOOLSPARTIES COLLABORATION

OPPORTUNITY

STRENGTH
THREAT

WEAKNESS
 TIKET.COM
USE THETHRID
TOOLSPARTIES COLLABORATION

OPPORTUNITY

STRENGTH
THREAT

WEAKNESS
CONCLUSION
UX 02
Traveloka >< Tiket.com
 INFOGRAPHIC
THIS OR THAT

EASY-OF-USE NPS (NET COMPLETION

REGISTRATION TIME SATISFICATION RATING
RATING PROMOTER SCORE) RATES

26 s 4.8 1,253,844

20 s 4.7 261,482
 UX: SEARCH HOTEL
MY EXPERIMENT
PRODUCT Traveloka

STRENGTHS

● Bisa cari lewat maps

● Ada tanggal dengan perkiraan biaya terendah
● Ada informasi promo di bagian bawah
● Ada last search and viewed

WEAKNESSES

● Konten filter kurang lengkap

● Tidak ada filter area
● Tidak ada filter jenis jaringan hotel
● Tidak ada info sisa kamar jika mau habis
● Fitur “urutkan” tanpa bintang
● Tidak ada back to top option
 UX: SEARCH HOTEL
MY EXPERIMENT
PRODUCT Traveloka

OPPORTUNITIES

● Meng-improve fitur-fitur yang ada sehingga user

lebih nyaman, terutama pada fitur filter

THREATS

● Aplikasi kompetitor dengan fitur-fitur yang lebih

baik
 UX: SEARCH HOTEL
MY EXPERIMENT
PRODUCT Tiket.com

STRENGTHS

● Filter “harga” dan “bintang” dibuatkan ikon sendiri

● Bisa cari lewat maps
● Konten filter lebih lengkap
● Bisa menampilkan total harga sesuai banyak malam
yang dipilih
● Ada info sisa kamar jika mau habis
● Ada countdown promo berakhir

WEAKNESSES

● Click to action “Ayo Cari” terlalu ke atas

● Tidak ada last viewed
● Tidak ada back to top option
 UX: SEARCH HOTEL
MY EXPERIMENT
PRODUCT Tiket.com

OPPORTUNITIES

● Mengkaji kembali mengenai kenyamanan

penggunaan one-hand operated user
● Menambahkan fitur-fitur yang belum disediakan

THREATS

● Mungkin akan disama-samakan dengan aplikasi

serupa yang sudah ada terlebih dahulu (agoda)
karena tampilannya yg sangat mirip
FINAL CONCLUSION
How is The Winner?
VOCABULARYHOW
CUT IS
ANDTHE
PASTE
WINNER?

The winner is...

Tentu pada produk sendiri diinginkan yang terbaik dalam berbagai aspek. Hal “terbaik” ini diadopsi
dari “baik-baiknya” aplikasi sejenis yang sudah exist terlebih dahulu, dan mempelajari kekurangannya
sehingga dapat menjadi bahan untuk meng-improve produk kita.
MY EXPERIMENT UX

ACTIVITY Search Hotel PRODUCT Tiket.com

STRENGTHS WEAKNESSES

● Write your key texts here ● Write your points to discuss here
● Write your key texts here ● Write your points to discuss here
● Write your key texts here ● Write your points to discuss here

OPPORTUNITIES THREATS

● Write your resources here

Create a simple structure of what your essay will
● Write your resources here
be
● Write your resources here
 HOW HUMOR AFFECTS YOUR BODY

When we laugh, in our brains chemicals substances that

help us improve our mood are produced. These substances
are:
● Serotonin: improves mood and increases the feeling
of happiness
● Dopamine: which reduces anxiety and makes us feel
better
● Endorphins: which relieve pain and give us a boost
of energy
USE THE TOOLS BRIGHT HUMOR

INGENUITY IRONY
Venus is the second planet Mercury is the smallest
from the Sun ACUTENESS planet of them all
Despite being red, Mars is
a cold place
“This is a quote, words full of wisdom that
someone important said and can make the
reader get inspired”

— SOMEONE FAMOUS
 SEGMENT MARKET

TRAVELOKA’S TIKET.COM’S

Jupiter is the biggest planet Despite being red, Mars is

of them all a cold place

TRAVELOKA’S TIKET.COM’S

Venus is the second planet Saturn is a gas giant with

from the Sun several rings
 IS THIS A SATIRE OR
WHAT IS?

Images reveal large amounts of data, so

remember: use an image instead of a long
text. Your audience will appreciate it
EXERCICE ANALYZING SATIRE

STEP 2 STEP 4
Identify which type of Consider context of
satire is the problem

STEP 1 STEP 3 STEP 5

Define which tone of Identify what aspect is Identify literary
the satire is criticized techniques used
 SATIRICAL TECHNIQUES

ALLUSION SARCASM IRONY

Venus is the second planet Jupiter is the biggest Mercury is the smallest
from the Sun planet of them all planet

RIDICULE HYPERBOLE REVERSAL

Saturn is a gas giant with Neptune is far away from Earth is the third planet from
rings Earth the Sun
 333,000
The Sun’s mass compared to Earth’s

9h 55m 23s
Jupiter’s rotation period

386,000 km
Distance between Earth and the Moon
CHARACTERISTIC
WRITE A STORY
OF TOOLS
USING A SATIRE

Create and write a story using a satire about

this image. Use the organizer from the next
page first
CHARACTERISTIC
ORGANIZE
OF TOOLS
YOUR IDEAS!

MAIN IDEA RELATED IDEA SATIRE TECHNIQUE

1.

2.

3.

YOUR CONCLUSION:
VOCABULARY CUT
WRITE
AND
THE
PASTE
STORY

You can write the story here

COMPARING 02
You can enter a subtitle here if you need it
UNITS OF TEMPERATURE
SATIRE VS. PARODY

SATIRE PARODY

Uses humor to point out the

Use the humor to mock or
weaknesses of people and
imitate a person or situation,
society, usually in a sarcastic
but isn’t always satirical
and amusing way
INQUIRYHOW
PROCESS
TO WRITE A PARODY SONG

Select a good song to parody and write a new

one. Use this sequence:

1. Choose the song

2. Pick a topic
3. Find the rhythm
4. Change the lyrics
5. Count beats
6. Check it
 POST IT

You can post a recording of your parody

song on Youtube and enjoy the adoration of
strangers with an Internet connection...

Insert your multimedia content here

A PICTURE IS
WORTH A
THOUSAND
WORDS
THERMOMETER
LANGUAGE
TIMELINE
FOR DISCUSSIONS

ELABORATE /
COMMENTS AGREE / DISAGREE COMPARE IDEAS
CLARIFY

I agree/disagree This makes sense My response is similar

I think….because
with….because... because... to...

I share/don’t share your

In my opinion.. This must mean... To add to...answer...
perspective...

I have a different/ the According to the My idea is different

One idea is..
same idea source than...
AWESOME
WORDS
 DRAG
INFOGRAPHIC
AND DROP

What’s your ASK YOUR

In my opinion... TO GIVE YOUR AGREE WITH
opinion? PARTNER'S
OPINION YOUR PARTNER
OPINION
What do you
Absolutely
think?

I think you’re Do you agree with

right me?

I think or
I am sure that...
I believe that...
USE OF TOOLS
USE HUMOR
IN INQUIRE
IN THE
SCIENCE
CLASSROOM

LEARN MORE
LEARN LESS

NO DIFFERENCE

Follow the link in the graph to modify its data

and then paste the new one here.
For more info, click here
INQUIRY IN
HUMOR
THE WORLD
AROUND THE WORLD

JUPITER
It’s the biggest planet of
them all

VENUS
It’s the second planet
from the Sun
4,498,300
Venus has a beautiful name
DESKTOP MOCKUP

You can replace the image on the screen

with your own work. Just right-click on it
and select “Replace image”
 TABLET APP

You can replace the image on the

screen withreplace
You can your own
the work.
imageJust
on the screen
right-click
with youron it and
own select
work. Just“Replace
right-click on it
image” and select “Replace image”
PHONE WEB

You can replace the image on the screen

with your own work. Just right-click on it
and select “Replace image”
OUR TEAM OUR TEAM

JENNA JIMMY SUSAN

You can talk a bit about this You can talk a bit about this You can talk a bit about this
person here person here person here
MY EXPERIMENT
WRITE AN ESSAY: PLANNER

TITLE/ HYPOTHESIS Your title Your subject

THE SUBJECT

KEY TEXTS POINTS TO DISCUSS

● Write your key texts here ● Write your points to discuss here
● Write your key texts here ● Write your points to discuss here
● Write your key texts here ● Write your points to discuss here

RESOURCES LAYOUT STRUCTURE

● Write your resources here

Create a simple structure of what your essay will
● Write your resources here
be
● Write your resources here
 WRITE AN ESSAY: YOUR TEXT

PARAGRAPH 1: Introduction

PARAGRAPH 2: Main idea PARAGRAPH 3: Main idea PARAGRAPH 3: Main idea

PARAGRAPH 5: Conclusion
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