COMPANY BASED RESEARCH PROJECT

Presented By:-

AAKASH WALIA

FC, OPR-B Section

21340

2021-2023 Batch

Marketing Management
COMPANY PROFILE
VISSION & MISSION.
VALUES.
MARKET SHARE

•Company has delivered good profit growth of 34.89% CAGR over last 5 years
PRODUCT PORTFOLIOS:

 Granules is among the largest manufacturers of first line of defence products (paracetamol, metformin, ibuprofen,
guaifenesin & methocarbamol). 
 ACTIVE PHARMACEUTICAL INGREDIENTS

 PHARMACEUTICAL FORMULATIONS INTERMEDIATES

 FINISHED DOSAGES

 HIGH POTENT PRODUCTS

MAJOR COMPETITORS
 Sun Pharmaceutical
Industries Limited is an Indian
multinational pharmaceutical
company headquartered in
Mumbai, Maharashtra, that
manufactures and sells
pharmaceutical formulations
and active pharmaceutical
ingredients primarily in India
and the United States
 Founder: Dilip Shanghvi
 Founded: 1983, Vapi
 Headquarters: 
Goregaon, Mumbai
 Abbott Laboratories is an  Glenmark Pharmaceuticals
American multinational Limited is an Indian
pharmaceutical company
medical devices and health
headquartered in Mumbai,
care company with
India that was founded in
headquarters in Abbott Park,
1977 by Gracias Saldanha
Illinois, United States.
as a generic drug and active
 Revenue: 3,460.8 crores pharmaceutical ingredient
USD (2020) manufacturer; he named the
 Founder:  company after his two sons.
Wallace Calvin Abbott
 Founder: Gracias Saldanha
 Founded: 1888,   Founded: 1977
Chicago, Illinois, United State
s  Headquarters: Mumbai
LATEST INNOVATION AND PRACTICES IN THE MARKETING
MIX

 Granules India gets USFDA nod for its generic Amphetamine mixed salts

 The approval granted by the US Food and Drug Administration (USFDA) to Granules Pharmaceuticals, Inc (GPI), a
wholly-owned arm, is for the abbreviated new drug application (ANDA) of amphetamine mixed salts of strengths 5mg,
7.5mg, 10mg, 12.5mg, 15mg, 20mg and 30mg immediate release tablets, the company said in a statement.
COMPANY’S POSITIONING

 Positioning is a marketing concept that outlines what a business should do to market its product or service to
its customers. In positioning, the marketing department creates an image for the product based on its
intended audience. This is created through the use of promotion, price, place and product.
Their drive to be the best is unparalleled. Their goal will to match drive by partnering with global leaders in markets,
building lasting relationships, and foundation for mutual growth and success.
SWOT ANALYSIS
• Strong Annual EPS Growth • Declining profits every quarter for the past 4
• Effectively using its capital to generate profit - RoCE improving in last quarters
2 years • Promoter decreasing their shareholding
• Effectively using Shareholders fund - Return on equity (ROE) • Declining Net Cash Flow : Companies not
improving since last 2 year able to generate net cash
• Efficient in managing Assets to generate Profits - ROA improving since • Weak Momentum: Price below Short,
last 2 year Medium and Long Term Averages
• Consistent Highest Return Stocks over Five Years 

S W

10 Year PE
• Rising Delivery Percentage 
O
• Companies with current TTM PE Ratio less than 3 Year, 5 Year and
T •
•
•
Stocks with Expensive Valuations
according to the Trendlyne Valuation
Score
• Stocks which have buy ratings from at least 4 analysts and have an
upside of at least 20% from their current price.
COMPARE THE SWOT OF YOUR CHOSEN COMPANY WITH
ONE/TWO COMPETITOR/S.
IDENTIFY THE BEST PRACTICES OF THE FIRM

 Basket of products include,

• High volume integrated products where scale and continuous manufacturing is key.
• Medium to high volume complex products: Extended Release, Delayed Release, Multi particulate Pellet system based
products.
• Select first to file and Opportunity products.
• Products that include controlled substances with a focus on Extended & Delayed Release pellet products.
THANK YOU