The Selling Practices of

Sidewalk Vendors in Sangitan

Public Market

College of Management and Business Technology

Sumacab Campus
Researchers Arvin Busuego
May Rose Baltazar
Jennyca Carreon
Introduction

Subject of this study was the sidewalk vendors

in the Sangitan Public Market located at Barangay
Sangitan, Cabanatuan City.

The study sought answers from among the

variables the existence of any malpractice in their
selling activities.
 The importance of the findings of this study
was to establish and expose undesirable
practices of this trade.

One of the objectives of this study was to

instill the value of social responsibility and
business ethics particularly to students.

Respondents were limited to sidewalk

vendors who sell vegetables, pork and poultry
meats, fish, and fruits.
Variables

 Profile of sidewalk vendors

 Selling practices
 Prices of

 Pricing practices
 Weighing scale being used

 Problems and solutions

suggested
 Socio-economic contributions
Research method

Descriptive survey

Data gathering instruments

Questionnaire checklist
Observation
Tests
Interviews
Highlights of the Findings
 Majority of the respondents were
between 31 and 40 years of age, most
were female and married, and did not
finish elementary grade.

 Majority of them were selling vegetables

where volume of merchandize goods for
sale ranged from 16 to 30 kilos daily.
Sources of merchandize goods
a. Vegetables came from Baguio, Nueva
Vizcaya, Nueva Ecija and other provinces.
b. Hog and poultry meats came from the
local abattoir or slaughter house , local
production and from other countries.
c. Fishes came from Navotas, Pangasinan,
and fishponds of Nueva Ecija.
d. Fruits were mostly imported, while the
rest came from Philippine produce.
Selling practices

a. Prices of products
Prices varied on the same item or
goods for sale taken on three (3)
occasions. * Factor of law of supply &
demand could affect the behavior of
pricing a certain commodity.

b. Pricing practices
Malpractice was rampant among
vegetable vendors in the manner they
divide the price of goods especially when
the price is odd.

Say, when a certain commodity was priced at

P25.00 per kilo, one-half kilo would then mean
P12.50, but the vendor would ask for P13.00 citing the
inavailability of loose coins so they rounded off the
amount instead.

*This could only indicate a deliberate effort on their

part to distort facts. This is a clear case of dishonesty.
c. Weighing scale used
Majority of the vegetable vendors
were caught using uncalibrated scale
to the disadvantage of its
consumers.
*This practice was meant to deceive
buyers to secure unfair or unlawful gain.
3. Problems and suggested solutions

Typhoon, pricing by middlemen, and

instability of price were the main
problems cited by the sidewalk vendors.
*Lack of capital and government
assistance to agricultural sector were
some of the solutions suggested.
4. Socio-economic contributions
 Goods are made available and
affordable to the consuming public
thru the “tingi” system.
 Selling creates profit. It does
complement the chain in the economic
business activity.
 Street vending reduces
unemployment.
 Enterprising people find opportunity
in the situation by creating value from
this trade.
5. Recommendations
 Vendors should practice fairness to gain
respect and confidence from
consumers. This ensures repeat
business necessary to sustain its
operation.
 LGUs should be more vigilant to run
after vendors doing unscrupulous trade.
 The Central Bank of the Philippines
should make periodic inventory of coins
in circulation.
 The public should make use of their
(loose) coins in their procuring activities.

Thank You