Study of Social Media

Marketing on different
Platform

Sahil Tyagi Submitted to-

A00114282003 Dr. VIJIT CHATURVEDI
MBA(CM) MA’AM
 Introduction
Social media platforms allow users to have
conversations, share information, and
produce web content on social media sites.
Blogs, microblogs, wikis, social networking
sites, photo-sharing sites, instant messaging,
video-sharing sites, podcasts, widgets,
virtual worlds, and other types of social
media exist.
Media

The word media comes

Media may refers to
from Latin word
communication.
“MEDIUM”.

Communications tools
Media are any devices
are used to store and
that assists an instructor
deliver information for
to transmit to a learner.
data.

1) Facts
2) Skills
3) Attitudes
4) Knowledge
Types of Media

Visual media

Audio media

Digital media
 Social Media
 In every way, social media has taken over the globe. In the fields of marketing,
advertising, brand building, and promotions, social media is the most popular
strategy used by both new and veteran businesses. The term "social media"
conjures up images of the most popular social networking sites such as Facebook,
Twitter, and LinkedIn.
 The first part of this chapter will provide an overview of how social media as a
whole may help businesses promote themselves, and then specific situations
pertaining to a certain social networking website utilised for establishing a
specific business unit will be reviewed later down the report.
Advantages of social media
 Cost Effective
Most importantly, social media sites are the most cost-effective marketing tool to promote
your brand in front of existing and potential customers.

 Powerful Tool for Brand Engagement

However, if used wisely, social media can become the most powerful tool to increase brand
recognition.

 Target Specific Audience

Social media marketing lets you target audiences more effectively. For instance, Facebook
ads are “geo-targeted” that let you choose location, gender, language, age and reach the
specific, targeted audience
 DISADVANTAGES OF
SOCIAL MEDIA
 Time Consuming

To get maximum benefit out of the social media, one has to proactively participate in it. You have to post or tweet frequently and
interact with the people.

 Risk of negative comments

When you use social media like Twitter, Facebook and Google+ for your product promotion, people get direct access to post their
views.
 Feedback and tarnish Brand Name

Being on social media means exposing yourself publicly to all kinds of people who may or may not have the intention of coming
across or seeing your brand.
Thank You!