Elemental Feasibility Presentation – Sydney New Year’s Eve

EVN101 Introduction to Events

Lawson Huynh - A00061259

 OUTLINE
Background

Feasibility About the event – a brief background to the event.

Research (pt1)
Feasibility research – a Strengths, Weaknesses,Opportunities and Threats(SWOT)
Feasibility analysis of the event.
Research (pt2)
Recommendation – Whether the event should continue to be held in the future, proceed
with improvements, or be discontinued.

References
Recommendation

References
 BACKGROUND

• Sydney New Year's Eve is an annual multi-tiered event held every New Year's Eve in Sydney, Australia.
Centring on the Sydney Harbour Bridge and surrounding Port Jackson, its main events are two pyrotechnic
displays: the 9 pm Family Fireworks and the Midnight Fireworks, both of which are televised nationally with
the more popular Midnight Fireworks televised globally.

• The fireworks explode off the arches, catwalk and roadway of the Harbour Bridge, including the Opera
House, nearby city buildings and up to seven barges evenly divided on both sides of the bridge. Each year a
new theme is chosen and is regularly viewed by more than one million people surrounding the harbour and
one billion worldwide for the Midnight Fireworks. With an estimated worldwide audience of 1 billion people,
the Sydney fireworks spectacular wowed the crowds around the harbour which was jammed to capacity by
midnight on Sunday, though independent support for that claim is lacking.

• The event was first televised on 31 December 1995. The 9 pm Family Fireworks were originally the main
show lasting around twenty minutes, with the Midnight Fireworks only lasting around three and featuring
only the Sydney Tower. From 1999 onwards the Midnight Fireworks became the main event of the two. In
2020, the festivities were downsized due to the COVID-19 pandemic, with the Family Fireworks cut and the
midnight fireworks shortened.
 FEASIBILITY RESEARCH (pt 1)

Strenghts
- The Sydney New Year’s Eve has a major financial advantage for many people involved including sponsors, local
businesses and more.
- The Sydney New Year’s Eve is a major social event, bringing together people from all over Australia and
international citizens.
- The Sydney New Year’s Eve a variety of marketing strategies to adverstised the event.
- Sydney NYE focuses on marketing for tourism and events by identifying and target best-prospect customer in order
to inspire them to travel to NSW.
- It's now so big that economists say it's become a critical tourism marketing tool for the country.

Weakness
- The Sydney New Year’s Eve will make traffic congested due to road closures
- Poor sercurity
- Money spent on entertainment
- It has alot of costs involved.
 FEASIBILITY RESEARCH (pt 2)

Opportunities
- The New Year’s Eve is a great platform for fundraisers during the event.
- It is also a perfect platform for promotion of companies/businesses
- Local businesses in the city that the event is held in, are given the opportunity to not only gain a wider custoner base
but they will also financially benefit.
- The New Year’s Eve has become a very popular across the world is the opportunity for more exposure.

Threads
- The New Year’s Eve affects the environment and can burn forests
 RECOMMENDATIONS

- The New Year’s Eve is a majorly successful event that occurs every year. There are little to no weaknesses as far as
financial, social and economical aspects, and no factors that could hinder the overall success of the event on the day of
which it is held.
- In regards to marketing for anyone involved in the event, it creates a huge amount of exposure and financial advantages.
- Overall, the New Year’s Eve has been and will continue to be a successful major event if it runs the way it has been.
 References

- Abc New, 2018, New Year's Eve: 'Most technologically advanced'

Sydney fireworks show wows 1 billion people worldwide.
<
https://www.abc.net.au/news/2017-12-31/new-years-eve-2018-celebrat
ed-around-australia/9295582?nw=0&r=Gallery
>
- David Taylor, 2019,'Priceless' economic return of NYE on Sydney
Harbour vital as economy slow.
<
https://www.abc.net.au/radio/programs/pm/economic-return-of-nye-on-sydne
y-harbour-vital-as-economy-slows/11832944
>
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