Coca-Cola

The global drink

 Why do students drink Coke?
• The bottom line for the
students surveyed was
they liked the taste. Peer
pressure did not seem to
have a significant influence
on the decision of what
soda to drink. Students
also felt strongly about they
decision to drink Coke
Versus Pepsi. There really
does appear to be a cola
war.
 Coca-Cola
Statistics
• Coca cola owns more than ½ of
the world’s beverages.
• Coke is affordable in all the
countries as surveyed. It was not
out of the price range for an
afternoon snack.
• Coke comes in a variety of sizes
worldwide so you can use it for a
crowd or as a personal snack
drink
 Advertising
• Coke was first advertised as a
remedy for headaches and
exhaustion
• Coke has been advertising on
television for 50 years.
• Songs used in coca cola
commercials have become
popular.
• They use catchy mottos such
as:
“Adds a refreshing relish to
every form of exercise”
Stats cont:- The Coca-Cola Company
200 Countries we operate in

300 Franchise bottling partners

400 Number of brands

900 Manufacturing plants

1,500,000,000 Servings per day

 Charitable Giving

• The Coca-Cola Company and its bottling partners

shipped more than 30 million donated 8-oz. servings to
Hurricane Katrina Evacuees, donated $10 million to
tsunami relief efforts in Asia and after the September 11
terrorist attacks committed to a $12 million financial
contribution to disaster relief efforts.
 The Other Side of Coke
• There are 27 • Some of the other
different varieties of brands under the
coke made by Coca- Coca-Cola Company
Cola are:
– Sprite
• First bottle of Coke – Barq’s Root beer
was sold 120 years – Dasani
ago on May 8, – Dr. Pepper
1886 in Atlanta, – Fresca
Georgia. – Hi-C
– Minute Maid
 Marketing Worldwide
• In 1998 Coke
international created its
first ad for the
celebration of the
Muslim holiday of
Ramadan. It was run in
20 countries worldwide.

• Coke is a Kosher drink,

so it is sold
internationally.

This coke can is written in Hebrew

 Coca-Cola
Recognition
• Coca-Cola is
recognized by 94% of
the world’s population
• Approximately 10,450
Coca-Cola brand drinks
are consumed around
the world each second
of every day
 International Coca-Cola
• In Hong-Kong, heated
Coke is served as a
cold remedy
• Coke advertises 200 in
countries around the
world.
• In Japan people use
money chips on their
cell phones to pay for
drinks.
 Coca-Cola in
Our Schools
• Students in our surveys
indicated their ads were
similar to those in the
United States. This
was particularly true in
Europe.
• Coke vending machines
appear in many schools
around the world.
 In the Olden Days
• Coca-Cola sold only • A single share in
25 bottles in the first Coke that was
year bought in 1919
• Nowadays, they sell would be worth
over one billion $92,500 in 1997
bottles per day • 1919 is when the
Coca-Cola went
public
 Funky Facts
• You can put a penny
in Coke and it will
dissolve
• The sales of Coke in
the first year was
$50, and the
expenses were $70
 Coke in Space
• In July 1985, Coke
was the first soft
drink to be enjoyed
in outer space on
the space shuttle
Challenger
• A special space can
was developed
 Did You Know?
• If you stacked all of the bottles of Coke
that had ever been made end to end, it
would reach to the moon and back
1,045 times!
• Coca-Cola contained cocaine until 1913
– They had to remove it from the ingredients
because people were becoming addicted
to the drink
Aspiring to be a responsible global citizen that makes a difference

©2005 Cola-Cola 18
Company. All rights
 Current scenario in India
1. Generals and positive steps :-
– Atul singh is the President of coke business in India.
– John Ustas, an expat who moves from Coke Norway, as CEO for its Indian company-owned bottling
operations
– Cold drink giant Coca-Cola has announced its partnership with the United Nations Human Settlements
Programme (UN-Habitat) to improve community access to safe drinking water and adequate sanitation in
West Bengal, Madhya Pradesh and Nepal.
2. Issue’s went against the company :-
– On August 19, 2003,
The Consumer Disputes Redressal forum in Punjab's Moga district has directed a Coca Cola bottling plant to
pay more than Rs 100,000 in fines and damages for releasing a contaminated batch of soft drinks in the
market. A laboratory test found "foreign material injurious to health" in a 1.5 liter bottle of Coca Cola.
– On April 28, 2006,
In yet another 'eye-opener' judgement, Coca Cola was ordered by a city consumer court to pay over Rs 1
lakh after a man found dead insects in an unopened bottle of "Sprite" advertised as the company's top
product in the softdrink market.
– On 29 Jan 2008,
The District Consumer Disputes Redressal Forum, Fatehgarh Sahib, has fined Coca Cola Rs 15,000 after a
tobacco pouch was found in a bottle of the company.
 Thanks you for patience
listening!!

Jatin Patel

“ Thanda matlab COCA COLA !!! ”