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DIGITAL MARKETING
Digital marketing is the act of promoting and selling products and services by
leveraging online marketing tactics such as social media marketing,
search marketing, and email marketing. When you get down to it, digital
marketing is simply marketing.

Internet is the source

Digital marketing can be broadly broken into 7 main categories :
Search Engine Optimization,
Pay-per-Click, 
Social Media Marketing, 
Content Marketing, 
Email Marketing,
Mobile Marketing,
Marketing Analytics
SEO
SEO stands for “search engine optimization.”
In simple terms, it means the process of improving your site to increase its visibility
Process of optimizing web pages and their content to be easily discoverable by users
searching for terms relevant to your website
Google’s algorithm is extremely complex, but at a high level
SEO
How does Google determine which pages to return in response to what people search
for?
How do you get all of this valuable traffic to your site?

Google is looking for pages that contain high-quality, relevant information relevant to

the searcher’s query.

Google's algorithm determines relevance by “crawling” (or reading) your website’s

content and evaluating (algorithmically) whether that content is relevant to what the
searcher is looking for, based on the keywords it contains and other factors (known as
"ranking signals").

Google determines “quality” by a number of means, but a site's link profile - the number
and quality of other websites that link to a page and site as a whole - is among the most
important.
SEO
Keyword Research & Keyword Targeting Best Practices

There are several key factors to take into account when determining the keywords you
want to target on your site:
Search Volume – The first factor to consider is how many people are actually
searching for a given keyword. The more people there are searching for a keyword,
the bigger the potential audience you stand to reach. Conversely, if no one is searching
for a keyword, there is no audience available to find your content through search.
Relevance – A term may be frequently searched for, but that does not necessarily
mean that it is relevant to your prospects. Keyword relevance, or the connection
between content on a site and the user's search query, is a crucial ranking signal.
Competition – Keywords with higher search volume can drive significant amounts of
traffic, but competition for premium positioning in the search engine results pages can
be intense. 
SMO
To generate publicity to increase the awareness of a product, service brand or event
To generate publicity
SMO is similar to search engine optimization (SEO)in that the goal is to generate web
traffic and increase awareness for a website.
SMO involves finding out what content performs well for your company on social
platforms and repeating that success

SMO's focal point is on gaining organic links to social media content. In contrast, SEO's
core is about reaching the top of the search engine hierarchy
To optimizing a website and its content to encourage more users to use and share links to
the website across social media and networking sites..

SMO is used to strategically create online content ranging from well-written text to eye-
catching digital photos or video clips that encourages and entices people to engage with a
website
SMO
5 Examples of Social Media Pages with Optimal Optimization

NASA. NASA does a lot of things right with their social media profiles. ...

The U.S. National Archives. Across their various social media profiles, the U.S.
National Archives is steady and thoughtful(Research records / Military records
Starbucks
Innocent Drinks.
TYPES OF SOCIAL MEDIA
Here’s our list of 10 types of social media and what they’re used for:
Social networks—Connect with people
Media sharing networks—Share photos, videos, and other media
Discussion forums—Share news and ideas
Bookmarking and content curation networks—Discover, save, and share new content
Consumer review networks—Find and review businesses
Blogging and publishing networks—Publish content online
Interest-based networks—Share interests and hobbies
Social shopping networks—Shop online
Sharing economy networks—Trade goods and services
Anonymous social networks—Communicate anonymously
PPC ( PAY PER CLICK)
PPC stands for pay-per-click, a model of internet marketing in which
advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of
buying visits to your site, rather than attempting to “earn” those visits organically.
Search engine advertising is one of the most popular forms of PPC
On average, businesses should expect to pay $1-$2 per click to advertise on the
Google search network. On a monthly basis, the average small and medium-sized
businesses spend between $9,000 and $10,000 on PPC
Pay-per-click (PPC) is an online advertising model in which an advertiser pays a
publisher every time an advertisement link is “clicked” on. ... Google Ads, Facebook
Ads, and Twitter Ads are the most popular platforms for PPC advertising.
CONTENT WRITING
CONTENT WRITING
Content Writing Example #1: Blog Posts. ...
Content Writing Example #2: Social media posts. ...
Content Writing Example #3: Website content. ...
Content Writing Example #4: Newsletters/emails. ...
Content Writing Example #5: Infographics. ...
Content Writing Example #6: Ebooks. ...
Content Writing Example #7: White papers.
Content Writing Example #8: Case studies
Content Writing Example #9: Video content