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Business Research Methods (BRM)

Session 13: Data Analysis Methods


Previous Session

T-test family

One sample t-test Two sample t-test

Independent Paired
Standard

x̄d
t=
Sd /sqrt(n)

df = n - 1
df = n - 1
Previous Session
T-test family

One sample t-test


Two sample t-test

Independent Paired
Standard
t.test(Data$MF_WTP, t.test(Data$MF_WTP,
Data$SC_WTP) Data$SC_WTP, paired
t.test (Data$WTP, =TRUE)
mu = 3100)
ANOVA: Analysis of Variance
Differences between means of three/more independent groups H 0 : µ1 = µ 2 = µ3
Ha : µ1, µ2 and µ3 are not equal

µ1 µ2 µ3
ANOVA: Analysis of Variance

Variability Ratio (F value):


ANOVA: Analysis of Variance

Variability Ratio (F value):


ANOVA: Analysis of Variance

SST (Sum of Square Total)

SSB (Sum of Square Between) SSE (Sum of Square Error)


ANOVA: Analysis of Variance

SST
(Sum of Square Total)

SST = Variance Full Data * N-1


ANOVA: Analysis of Variance

SST (Sum of Square Total)

SSB (Sum of Square Between) SSE (Sum of Square Error)

SSB = Variance Between Group Means *


(No of groups – 1) * n
ANOVA: Analysis of Variance

SST (Sum of Square Total)

SSB (Sum of Square Between) SSE (Sum of Square Error)

SSE = Variance within Column * (n-1)


ANOVA: Analysis of Variance

SST
Variability Ratio (F value):

SSB SSE

Variability Ratio (F value): MSB

MSE

dfbetween = No. of groups -1

dfwithin = Total no. of observations - No. of groups


ANOVA: Analysis of Variance

F-value =
Thank You

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