Customer Understanding

Template
Use the following table as a starting point to some of the customer
groups Liftango has.

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Customer  Problem  Solution  Benefit or Value
(Who are types of customers or users (What is the main problem that each (How does Liftango solve this problem (What is the main benefit or value that
they are helping?)  customer is experiencing that Liftango is for each customer)  each customer is gaining from this
helping to solve?)  solution? 

Bus Operators 

Citizens Who Use

Busses 

Local Councils 

Large-
Scale Organisations

Employees of Large-
Scale Organisations 
 

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