H&G designs with specifications

Candid Marketing
FSU - 7 numbers
Store List – where this has to be
executed by 10th June 2011

Area Town
Koramangla Bangalore
Garuda Mall Bangalore
Hymatnagar Hyderabad
Vikrampuri Hyderabad
Adiyar Chennai
Pondi Bazar Chennai
Mantri Mall Bangalore
13.25”
13.25”

12”

12”
 3mm sunbord cut out eco
solvent printing with matt
lamination

Side panel 4mm mdf

Shelf 8mm mdf

Sunbord tag 3mm eco Base mdf 8mm

solvent printing with matt
lamination
Paste vinyl on eco
solvent printing and
matt lamination
Back wall is in
8mm mdf
with deco
finish
Paste vinyl on mdf
side panel cutout eco
solvent printing with
matt lamination
All unit finish is deco paint
Endcap FSU- 21 numbers
 Store List – where this has to be
executed by 11th June 2011
Area Town
Koramangla Bangalore
Garuda Mall Bangalore
Hymatnagar Hyderabad
Vikrampuri Hyderabad
Adiyar Chennai
Pondi Bazar Chennai
Mantri Mall Bangalore
MG Road Bangalore
BTM Layout Bangalore
HSR Layout Bangalore
Citi Center Chennai
MG Road Hyderabad
Jubile Hills Hyderabad
Raj Bhavan Raod Hyderabad
Brigade Road Bangalore
Commerical Street Bangalore
M.G.Road Bangalore
In Orbit Hyderabad
Banjara Hills Hyderabad
Express Avenue Chennai
Spencers Chennai
 Very Important Note
• This is the most critical & slightly complex part of the entire retail part of
the campaign.
• Something like this is happening for the first time in the industry. & so we
are kind of changing the game a bit. The enormity is that the experiment
is happening only in south
• The plan is to remove the current metal structure (existing endcaps in the
store) altogether (image attached – Binoy did it in one of the stores) &
then place this FSU in place of the endcap. Just to reiterate, this would be
practically a FSU & would only look like an endcap. 
• In this recee has to be done in these stores & then the creatives and the
overall dimensions have to be slightly modified according to that.
• When the dimensions are modified, all the dimensions will have to be
modified in the correct proportion.
• We would go with the sizes mentioned in most of the stores as H&G has
told me that there are just two types of endcaps that they have.
• So we need to quickly get cracking on the recees
Execution Action Standards For H&G
Mail from the client
• End Cap
– After installing the End Cap – Ubiq also needs to put all the products as per the design provided in each of the stores
– Take photographs 4 per store
• Long shot
• Little Closer
• One from Left & the other from right
• FSU
– Post placement of the FSU unit in store – place products as per design
– Take photographs 4 per store
• Long Shot
• Little Closer
• 2 from sides
• Shelf Display
– Post execution – place stocks in the shelf
– Take at least 3 photographs
• Long Shot
• Little Closer
• Mall Execution – Forum Mall
– Structure as per approved Design
– Sparsh – to coordinate with Radhika, Noor, Paromita on stocks and other placement
– Confirm with H&G on installation date of the structure
– 3-4 Style Guides (Book format) & 20 Leaflet of style guide to be placed in the unit
– Feedback book
– Tft Screen for the structure
– Tracker to maintain sales
– Need to recruit a person who will be manage the show (Cost be around 10 K), well groomed, T-Shirt and Jeans (has to maintain
any of the styles)
 Support required
If the other executions in the campaign are war
footing, this is world war.
Please help, we have to finish this on time.