Group VI Date:5th June 2011

 Founded in 1969 by brothers – Mr. Shashi Ruia & Mr. Ravi Ruia
 Operates in 25 countries, revenues of $20 bn, strength of 70,000
employees
 21st century about consolidating and growing the business with
M&A’s, new revenue streams & strategic geographical expansions
 Expansion drives expected to catapult the group to $30 bn league by
2013.
 Transformation from a marine construction company to a Diversified
Conglomerate, scale and diversity to tide over the cyclical nature of
businesses
 Founders popular for their Management Styles, Ravi for his
methodical & systemic approach and Shashi for his ‘Out of the box’
thinking
 Global steel producer with a capacity of
End to end player from Essar 14 million tons, among top 15 steel
exploration to refinery
to retail Steel producers in the world

Essar
Essar Growing portfolio
Oil
Minerals of Iron Ore & Coal
mines in India
Among India’s top
private sector power Essar
producers with Power
current generation Essar
capacity of 1600 MW Projects
World-Class
Essar Essar engineering, production
120 million subscribers
globally, shot into limelight Comm. Shipping & construction
capabilities
for the 33% Vodafone stake,
$5.7 bn mega deal
Among India’s largest
port operators
 Reinforcement by management : Not a family business,
but a family-in –business.
 Tradition for young family owners to observe during
initial five years and significant role given only during
after that time frame of induction.
 Earning trust and respect of senior people in the
organization a key part of the transition
 Strategic re-organization & new management structure
empowering top leadership with ownership in decision
making
 Above GMC (Group management committee) final
decision making authority, departure from past, where
important business plans were independently driven by
promoters & directors
 People driven and People centric organization : Non bureaucratic &
result-oriented culture
 HRD is customized, flexible and well planned : Personalized and
flexible individual plans for career development
 Essar learning centre : Serious commitment to Learning &
Development
 Campus Hiring : Focus on entry level, hiring from T-Schools & B-
Schools
 Fast track career programmes for individuals that are high
performers : Retention bonus a key component
 Strong Employee Connect : Employee Assistance programme,
Commitment to Health & Wellness, Hobby Groups, Events &
Celebrations
 Ask HR : Unique Initiative, dedicated team to solve queries
 Coaching & Mentoring initiative : Anchoring new talent with a guru or
a mentor, community of 650 coaches
Key learning : Accept change as an organization
grows, goes global : Systems / Processes /
Working styles / Culture

Key differentiator : Ability to think big and stay

united with the next generation, flexibility and
adaptability
 India’s foremost training facility located at Hazira, Gujarat
 Training investment of Rs.1.4 crore annually
 Tailor-made and flexible programmes : training relevant
and customized to buisness needs and individual needs
 Technical, Functional and behavioural training : Materials
Management / E-Commerce procurement /
Transformational leadership / Communication &
Negotation skills
 Best of training faculty : Stream experts & practicing
managers
 Executive Leadership Camp (ELC) : Holistic six day
residential programme to transform junior management
employees into effective business executives.
 Website to be Revamped : Verbose, careers section not
attractive enough
 ‘Join us’ section does not mention the current openings
 More presence on Social Media : Need for a page on
Facebook and Linkedin (Could use their monster page as a
benchmark)
 Dismal 72 followers on Twitter
 Current section on Youtube with low hits and absolutely nil
comments. Need for inspirational uploads
 Need for a Campus Brand Presence : More coverage on
Media
 The Learning Academy to be better positioned : Not adequate
coverage on website and low awareness
The Team:
Mansi Diwakar - 80118110023
Nagesh Pisal - 801181100
Poulomee Bondre - 80118110010
Sudhir Joshi - 80118110042
Swaroop Shah - 801181100