Coursework 2: Helpful structure

Slide 1: Introduction
Slide 2: Mega/ Macro environment analysis
Slide 3: Industry analysis
Slide 4: Firm level analysis
Slide 5: Stakeholder analysis
Slide 6: SWOT/ TOWS
Slide 7: Recommendation matrix
Slide 8: References (minimum 10 references)

https://www.youtube.com/watch?v=v7EBRnn0
Yts
 As you watch the video pay attention to the
following
• Pacing
• Language (formal)- don’ t worry about your accent.
• Body language
• Timing
• Citations (2020 onwards)/ 10 references
• Application of module frameworks a
• Flow and clarity
• Criticality ( avoid undimensionality)
• First individual presentation (slides) & group discussion
(comparing and contrasting)
• Accuracy e.g. don’t use outdated data