Professional Documents
Culture Documents
1. Salary
2. Short Term Incentives (STI)
3. Long Term Incentives (LTI)
4. Guaranteed Severance Package
5. Perquisites – like club memberships, private
planes
6. Insurance – health insurance for self and
dependents
Case example…
• Incentives can drive explosive growth and innovation.
• Apple CEO Tim Cook got a fat cash bonus that brought
his total compensation to $9.2 million in 2013. That's
more than double what he received in the previous year
(2013), as the company enjoyed a upsurge in sales and
profit fuelled by the popularity of its new, oversized
iPhone 6 models.