BHARATI VIDYAPEETH , NEW LAW

COLLEGE
Business Organisation Assignment-2
Topic: Snapchat (Snap Inc.)

Submitted To : Mrs. Geetanjali Mane Ma’am

Submitted By: Satwik Jain
Class : BB.A LL.B (1st Year)
Section : B
Roll no. : B-30
INTRODUCTION ABOUT SNAPCHAT
Snapchat is an American multimedia, instant messaging app and
service developed by Snap Inc., originally Snapchat Inc. One of the
principal features of Snapchat is that pictures and messages are
usually only available for a short time before they become inaccessible
to their recipients. The app has evolved from originally focusing on
person-to-person photo sharing to presently featuring users' "Stories"
of 24 hours of chronological content, along with "Discover", letting
brands show ad-supported short-form content. It also allows users to
keep photos in the "my eyes only" which lets them keep their photos in
a password-protected space. It has also reportedly incorporated limited
use of end-to-end encryption, with plans to broaden its use in the
future.
Snapchat was created by Evan Spiegel, Bobby Murphy, and Reggie
Brown, former students at Stanford University. It has become known
for representing a new, mobile-first direction for social media, and
places significant emphasis on users interacting with virtual stickers
and augmented reality objects. As of July 2021, Snapchat had 293
million daily active users, a 23% growth over a year. On average more
than four billion Snaps are sent each day. Snapchat is popular among
the younger generations, particularly those below the age of 16,
leading to many privacy concerns for parents.
• Products of Snapchat
• Bitmoji
• Snapchat
• Spectacles
• Looksery

• Competitors of Snapchat
Snapchat competes on a global level with many other top social media apps. The top 5
competitors of Snapchat are:

• Facebook
• Instagram
• Whatsapp
• Twitter
• Linkedin Premium
• Snapchat Statistics
1. Snapchat user statistics 
• There are 319 million Daily Active Snapchat users (Snapchat, 2021). This marks an
increase of 54 million, or 20%, year-over-year. 
2. Snapchat demographics: Age 
• 65% of U.S. 18-29-year-olds say they use Snapchat. (Pew Research Center, 2021). 
• Moreover, the age gaps between American Snapchat users are particularly wide for those
between 18-29 years of age using it and those that are over 65, which means that
Snapchat is a social media platform with a predominantly younger audience.
3. Snapchat Demographics: Gender 
• 54.4% of all Snapchat users are female and 44.6% are male.
4. Snapchat Demographics: Geography 
• As of October 2021, India had the biggest Snapchat user base in the world, with an
audience of 115.95 million users 
• SOME FUN FACTS OF SNAPCHAT:
• SnapChat was originally named Picaboo when it
started in July 2011, but was renamed to its
current version in September the same year.
• There are 35 languages currently supported on
SnapChat.
• By May 2012 the app was processing 25 images a
second and by Nov 2013, it was processing 4500 per
second. 
• Active Snapchatters open the app 30 times per day.
• Facebook wanted to acquire Snapchat in 2013.
• Google tried to acquire Snapchat in 2016. 
• 2,083,333 Snaps are sent per minute.
 Quick stats of Snapchat:
Founder Evan Spiegel, Bobby Murphy, Reggie Brown

Year Founded 2011

Origin Santa Monica, California, U.S

No. of Employees 3,863 (2021)

Company Type Public

Market Cap $ 79.94 Billion (2021)

Annual Revenue $ 2.5 Billion (2021)

Net Income/ Profit $ 945 Million (2021)

SWOT ANALYSIS OF
SNAPCHAT
SWOT analysis of Snapchat
will determine the
company’s strengths,
weaknesses, opportunities
and threats and hence it is
of immense importance for
any company to work. It is
a tried and true management
paradigm that allows
companies to compare their
business and performance
to competitors and the
industry as a whole.
•Strengths of Snapchat
• Strong User Base: Over 166 million users are on Snapchat with a growth rate of 36% per
year and this data is expected to double in the upcoming years.
• Unique Software: Snapchat has its unique feature of self deletion of messages which
makes it different and unique from its competitors. Because of this feature initially, it faced
a lot of criticism but later it emerged as one of its biggest plus points.
• Robust Mobile Phone Interface: Many researchers have indicated that the mobile
interface of Snapchat is much more user friendly, secure and strong in comparison to its
competitors. This has attracted more and more customers over years.
• More Privacy: Snapchat ensures more privacy to its users through the self deletion feature
and thus for its target audience which is millennials this serves as a huge advantage. The
short life of messages has ensured greater privacy and has reduced the risk of later being
misused.
• Higher Customer Engagement: Snapchat uses more visual aids than most of its
competitors. Visual stimuli are stronger than text messages and are found to be more
engaging.
• The Inclination of the Younger Generation: Snapchat mainly targets the younger
generation as its unique features like sharing snaps, making streaks, trying different lenses
and filters are more relatable to the young section of the society.
• Weaknesses of Snapchat
• Contents Cannot be Shared Outside the Platform: One of the most negative features of Snapchat is that
content is not easily shared outside the platform, unlike other social media apps. And the features are such
that they may confuse a beginner at first.
• Diversifying: Snapchat made attempts to diversify itself in several areas which ultimately proved to be
unsuccessful and made the company lose a lot of money. One of the features of Snapchat that is Snapchat
Spectacles proved to be a great failure.
• Declining Users: Snapchat has a limited audience base which consists mainly of the millennials and more
than half of the elderly population are still not very well acquainted with it.
• Opportunities for Snapchat
• Increase Usage of Smartphones: Smartphones are simple and easy to use in tandem with Snapchat since
it helps the user to quickly take pictures and share them easily.
• Improved Scalability: As the technology has advanced the usage of smartphones and other technologies
have eventually increased, and as a result apps have started becoming more common and borders non-
existent.
• Growing Demand for Privacy: Any Social Media app cannot be a success until and unless it provides
great security to its users. And Snapchat has proved to be a loyal social media partner as everything is
under the surveillance of the user. Snapchat ensures greater privacy to its users.
• New Features: Over time Snapchat has come up with various new features which have turned out to be
attractive for many users. Continue introducing new features can be a magical turning point for the
company.
• Customer Engagement: With more people coming on Snapchat it will lead to the growth of the company
and can turn out as the biggest opportunity for Snapchat.
• Threats to Snapchat
• Competition: As Snapchat is emerging into the field of social media it has threats from both
experienced and new competitors, some of them namely Twitter, Facebook, Whatsapp, Tango
and Talk free.
• Technological Advancements: As Snapchat has its unique feature of instant messaging and
its messages remain for a very short duration of time hence technology related to instant
messaging is having something new every single time and managing this can be a huge
challenge.
• Restrictions: Snapchat has faced several legal challenges since 2011 and so many countries
have banned the app which is ultimately affecting the accountability of Snapchat among
users.
• Negative Feedback: A lot of users have raised voices over the vulgar content shared through
Snapchat which even includes cyberbullying and harassment. These threats should be solved
so that it doesn’t become fatal.
• Customer Behaviour: With changing time customers mindsets change too. What is new for
today, may lose its glamour tomorrow and this is very true in cyberspace. Customers change
their priorities and mindset within the glimpse of an eye and move to something else. So
Snapchat should work smartly in a way so that its users don’t lose interest in it.
 CONCLUSION
• Snapchat is one of the most secure and reliable social media apps that
is leading the way of visual conversations on social media platforms.
Snapchat presence in the world of social media platforms has given its
competitors good competition. 

• Snapchat unique features and tools have set it apart from its
competitors and given it huge recognition. The eccentric features of
Snapchat are the ones that caught the eyes of the millennials and
became their favourite.