Affiliate Media Plan

IIMK Senior Management Programme –

India
Campaign Details
• Campaign type: CPL
• Target Demography: 36 yrs. to 50 yrs. (Male & Female)
• Target Geo: Metro Cities
• Target Industries: IT, Healthcare, Business and Finance, Sales & Management & Marketing & Communication
• Eligibility: Graduates/ Diploma Holders in any discipline with minimum 10 years of work experience (after graduation)
• Campaign Duration: 90 Days
• Campaign Budget: INR 7,500,000
• Min Enrolments: 50
• Cookie Period: 45 Days
• Verification: Call Center Verified

T&C
Display Ads, Pop Ads, Social Media, SEM, Brand Bidding - Prohibited
 Commission & Affiliate Category Details

• Commission Details
• Base Commission: INR 850/ Verified Lead
• Bonus on Enrollment: INR 1250 / Enrolment

• Categories Considered for the Affiliates

• Education
• Career & Employment
• News & Politics
 Publisher Details
S.No Website Promotion Method Website Category
1 https://indiaeducationdiary.in/ Content Education
2 https://www.codespaces.com/ Content Education
3 https://www.shortcoursesportal.com/ Content, Emailer Education
4 https://gbhackers.com/ Content News & Tech
5 https://edtechreview.in/ Content News & Tech
6 https://digitaldefynd.com/ Content Education
7 https://www.searchenginejournal.com/ Content Education
8 https://coursetakers.com/ Emailer Education
9 https://www.careers360.com/ Emailer Education
 Publisher Conversion Details

S.NO Website Monthly Traffic Unique Visitors 1st Month 2nd Month 3rd Month Total Leads
1 https://indiaeducationdiary.in/ 53,612 10,722 107 107 107 322
2 https://www.codespaces.com/ 57,807 19,076 191 191 191 572
3 https://www.shortcoursesportal.com/ 58,179 21,526 215 215 215 646
4 https://gbhackers.com/ 62,228 14,312 143 143 143 429
5 https://edtechreview.in/ 83,220 19,973 200 200 200 599
6 https://digitaldefynd.com/ 219,178 131,507 1315 1315 1315 3945

7 https://www.searchenginejournal.com/ 779,719 428,845 4288 4288 4288 12865

8 https://coursetakers.com/ 970,800 116,496 1165 1165 1165 3495
9 https://www.careers360.com/ 1,147,593 481,989 4820 4820 4820 14460

*Unique Traffic: Bounce rate traffic reduced from Total monthly traffic
#
Monthly Leads is 1% of Unique Monthly visitors
 Publisher Conversion Details (Contd…)
S.No Website Total Leads Valid Lead (5%) Final Enrolments (10%) Lead Cost Enrolment Cost

1 https://indiaeducationdiary.in/ 322 16 2 ₹ 12,063 ₹ 1,930

2 https://www.codespaces.com/ 572 29 3 ₹ 21,461 ₹ 3,434

3 https://www.shortcoursesportal.com/ 646 32 3 ₹ 24,217 ₹ 3,875

4 https://gbhackers.com/ 429 21 2 ₹ 16,101 ₹ 2,576

5 https://edtechreview.in/ 599 30 3 ₹ 22,469 ₹ 3,595

6 https://digitaldefynd.com/ 3945 197 20 ₹ 147,945 ₹ 23,671

7 https://www.searchenginejournal.com/ 12865 643 64 ₹ 482,451 ₹ 77,192

8 https://coursetakers.com/ 3495 175 17 ₹ 131,058 ₹ 20,969

9 https://www.careers360.com/ 14460 723 72 ₹ 542,238 ₹ 86,758

₹ 1,400,003 ₹ 224,001

Total Commissions: ₹ 18,20,004

Valid Leads: Considered as 5% of total leads received i.e 1% of Unique Visitors Total Enrollments: 187
Final Enrolments: Considered as 10% of total Valid leads received
 NUS Digital Marketing Strategies –
APAC
• Campaign Details from Advertiser
• Campaign type: CPL
• Target Demography: Working Male & Female
• Target Geo: ANZ, SG, MY, KR, TW (English Speaking countries as the program language is English)
• Target Industries: Business and Finance, Sales & Management & Marketing & Communication
• Eligibility: Working Professionals
• Campaign Duration: 75 Days
• Campaign Budget: USD 42,000
• Min Enrolments: 100
• Cookie Period: 45 Days
• Verification: Call Center Verified / Email Verified

T&C
Display Ads, Pop Ads, Social Media, SEM, Brand Bidding - Prohibited
 Commission & Affiliate Category Details

• Commission Details
• Base Commission: $15 / Valid Lead
• Bonus on Enrollment: $25 / Enrolment

• Categories Considered for the Affiliates

• Education
• Career & Employment
• News & Tech
• News & Education
• Work & Project
 Publisher Details

S:No Website Promotion Method Website Category

1 https://gbhackers.com/ Content News & Tech
2 https://solutionsreview.com/marketing-automation/ Content News & Education
3 https://www.cmswire.com/ Content News & Education
4 https://laimoon.com/ Content Education
5 https://digitaldefynd.com/ Content Education
6 https://www.flexjobs.com Emailer Career
7 https://geekflare.com/ Content News & Tech
8 https://www.thetechedvocate.org/ Emailer, Content Education
9 https://digitalsenior.sg/ Content News & Education
10 https://99designs.com/blog/ Emailer, Content Work & Projects
 Publisher Conversion Details
Unique 3rd Month (15
S:No Website Monthly Traffic Traffic* 1 Month
st #
2 Month
nd #
Days)# Total Leads

1 https://gbhackers.com/ 62,228 14,312 143 143 72 358

2 https://solutionsreview.com/marketing-automation/ 93,911 19,721 197 197 99 493

3 https://www.cmswire.com/ 145,743 26,234 262 262 131 656

4 https://laimoon.com/ 137,778 62,000 620 620 310 1550

5 https://digitaldefynd.com/ 219,178 131,507 1315 1315 658 3288

6 https://www.flexjobs.com 528,479 243,100 2431 2431 1216 6078

7 https://geekflare.com/ 791,209 126,593 1266 1266 633 3165

8 https://www.thetechedvocate.org/ 810,000 324,000 3240 3240 1620 8100

9 https://digitalsenior.sg/ 834,000 250,200 2502 2502 1251 6255

10 https://99designs.com/blog/ 1,528,152 794,639 7946 7946 3973 19866

*Unique Traffic: Bounce rate traffic reduced from Total monthly traffic
#
Monthly Leads is 1% of Unique Monthly visitors
 Publisher Conversion Details (Contd…)
S:No Website Total Leads Valid Lead (5%) Final Enrolments (10%) Cost Per Lead Cost Per Enrolment

1 https://gbhackers.com/ 358 18 2 $ 268 $ 45

2 https://solutionsreview.com/marketing-automation/ 493 25 2 $ 370 $ 62

3 https://www.cmswire.com/ 656 33 3 $ 492 $ 82

4 https://laimoon.com/ 1550 78 8 $ 1,163 $ 194

5 https://digitaldefynd.com/ 3288 164 16 $ 2,466 $ 411

6 https://www.flexjobs.com 6078 304 30 $ 4,558 $ 760

7 https://geekflare.com/ 3165 158 16 $ 2,374 $ 396

8 https://www.thetechedvocate.org/ 8100 405 41 $ 6,075 $ 1,013

9 https://digitalsenior.sg/ 6255 313 31 $ 4,691 $ 782

10 https://99designs.com/blog/ 19866 993 99 $ 14,899 $ 2,483

$ 37,356 $ 6,226

Valid Leads: Considered as 5% of total leads received i.e 1% of Unique Visitors

Total Commission: $ 43,582
Final Enrolments: Considered as 10% of total Valid leads received Total Enrolments: 249