UNITED INSTITUTE OF MANAGEMENT

GROUP PRESENTATION
GROUP NUMBER: 06
TOPIC: SEARCH ENGINE MARKETING
MOBILE MARKETING
YOUTUBE MARKETING

G R O U P M E M BE RS –
VI N E E T S H U KL A ( 3 1 )
V I P I N K U M A R C H A T U R VE D I (3 2 )
V I S H A K H A KE S A R W A N I (3 3 )
V I S H A KH A M I S H R A ( 34 )
VI S H A KH A Y A D A V (3 5 )
V I S H A L K U S H WA H A ( 36 )
 SEARCH ENGINE MARKETING

Search engine marketing (SEM) is a digital

marketing strategy used to increase the visibility of
a website in search engine results pages (SERPs).
While the industry term once referred to both
organic search activities such as 
search engine optimization (SEO) and paid, it now
refers almost exclusively to paid search advertising.
 TYPES OF SEM

Search engine optimization

Search engine advertising
 WHY IS SEM IMPORTANT?
With an increasing number of consumers researching
and shopping for products online, search engine
marketing has become a crucial online marketing
strategy for increasing a company’s reach.
In fact, the majority of new visitors to a website find it
by performing a query on a search engine.
In search engine marketing, advertisers only pay for
impressions that result in visitors, making it an efficient
way for a company to spend its marketing dollars. As an
added bonus, each visitor incrementally improves the
website’s rankings in organic search results.
 MOBILE MARKETING

Mobile marketing is a multi-channel, digital

marketing strategy aimed at reaching a target
audience on their smart phones, tablets, and/or
other mobile devices, via websites, email, SMS and
MMS, social media, and apps. In recent years,
customers have started to shift their attention (and
dollars) to mobile.
 ADVANTAGES OF MOBILE MARKETING

Easy to access
Allow you to reach global audience
Multiple marketing channel available
Cost effectiveness
 YOUTUBE MARKETING

YouTube Marketing is the practice of promoting

businesses and products on YouTube's platform, by
uploading valuable videos on a company's YouTube
channel or using YouTube ads.
 PROS OF YOUTUBE MARKETING

Cost
Time
Reach
Targeting
Tracking
 CONS OF YOUTUBE MARKETING

Control
Targeting
Ad bypass
Auctions
Sales conversion