f

J·
/ lJNrt l·.D INSTITUTE OF MANAGEMENT
MBA l' SEMESTER, 2 SE~.SIONAL EXAMINATION
1 11d

SESSION 2021-22
Managerial Economics

PAPER CODE: KMBN-102 TIME: I½ Hrs

MAX. MARKS: 30

pt
Notes: Attcm all sections. Questions carry marks as shown in
the br'"1cket against each.

SECTION-A

QI.Attempt all: - (4*2=8)

(a) Dwell upon Oppo11unity cost approach. C0-1

Jb) Graphically represent the state of equilibrium with
demand & supply analysis. C0-2
.._.....,,.Ee) Enumerate the features of market. C0-4
-( d) Enlist the macro economics issues affecting pricing. C0-5

SECTION-B ·

Q2.Attem pt any two of the following: - (2*5=10)

Jar Explain production concept & law of variable
proportion. C0-3 ·

€b')Describe features of perfect competition & its

price determination. C0-4
OR
(a) Elucidate cost concept & i1s various types. C0-3

(b) Elaborate the imperfect market competition & its

features. C0-4

rrr P.T.O
 SECTlON-C'

Q3. Case Study: - (2 *6= 12)

It has been found that e lectri c ily charges are subject to price
discrimination in most of the places in the world. In India too. the
state electricity boards as well as the authorized private distributors
of electricity have been practic in g price discrimination. 1'hc table
-below li sts the tariff rat.es~ New Delhi p91,\l@F-l.im.it..ed..-a-pre
power dist f ~e n fi rm . Since NDPL charges different rates for
different category of c ustomers (i.e. domestic, non- domestic,
agricultural & indu strial) · & for different quantities of
consumption, it reveals that N DP L is practicing second degree as
well as third-degree price di scrimination. . ·
Questions: . C0-4
(a)State the benefits of a monopoly seller as a price maker in a
monopoly market ~tructure.
(b)Discuss the role - of Price di scri mination in different market
structure.

I
 l \ 1I I·, I ) J, ~ I I l 1JI I C) l >-~A~ 1\ ( 11 VI I ~ -1
\!131\ l'~I \11,S'I I 1{. 2 'uSI ~~10:--.:1\1 , L\AVI I\A IIO~
Sf SSIO:\' 2021-22
:vlanagcmcnt Concept & Urgani1;ation Behavior

P \PrR cooL: K vlB N- 101

1I \ I L· : 1. 5 I I rs
MAX. MARKS: 30
J
~otcs: Attempt ail tJcctions. Questions carry mark& as shown iu
the bracket against each.

Ql. Attempt all questions: -

SECTIOX-A

(4*2=8)
l
J
(ri) Dwell upon role or management. [CO-I] J
(b) Differentiate between Manager and Leader. [C0-5]
(c) Discuss various factors affecting the perception
of employee in an organization. [C0-4]
(d) Draw the selection process. [C0-2]

SECTIO~-B

Q2. (2 *5=10)

(a) What do you mean by the term ''Group"? \Vhy people form
Group? l:,xp lain its types. [C0-3]
OR
C"ompare \1aslow's Hierarchy cf Needs theor) \\ ith
Herzberg·s Two Factor. lC0-.1]
(b) )Write down different theuries or Motivation and also
explain the important factors or motivation tO\\ ards \\ ork.
ICO--+]
OR
Define Individual behavior. Explain different t) pes of
Transactional Analys is. lC'0-3]

P.T.O
 SECTIO:\-C

Cnsl' St u<ly: - (2 * 6= 12)

Q3.
Krishnnmurth). pl~mt mun ager of fr~me ':,anp facturi~ 1? c?mp~,:~:
i~ tht' dwirpcrson of the ndhoc committee for space uulizauon. 1ht
l'ommitt~l' is made up or various departmental heads of the
\.'ompnn). I he general nHma~cr o f t I1_e compm1) ,11·1s , given
_. .
kri~dma111urtl1\ the responsibility for see111g whether rne vanou!>
ol1icc. 0pl't\1tion" and \\arehou~c focilittc~ of th~ compt111y are
11t•111g optimdli) utili,cd.( I he cornpan) i" bc~ct b.-).~rbjn_g ca~l"-~d

th~ nel'd lor mon: "P~1cc. I lo\,c,cr. before Oh.aying an C\.pCn"i1\ e

,H.idit 1011 to the plttnt. the general mc1nagcr \\ <1nh to be ~urc that the
crnTc11tl) ~1, nilnbk ~pncc i~ lx·ing utili,ed proper!).
1'.n~hnamurth) opened up the iir~t committee meeting O)
rcilcr,Hing the clh1rgc of th. (.Ommittcc. I hen h.ri'->hnamurth) a~kcd
the members ir the) had an: initial observation~ to make. The fir!)t
to spenk \\ ns the o nice manager. Ile stated 11
\\el I I knO\\ \\'e are
u~ing c, er) possible inch or room that we ha\e available to us.
But ,, hen I ,, alk out into the plant l see a lot of open spaces. \\ e
h.1, c people pi led on top of one '1nother. but out in the plant there
sc~m~ to be plcnt) of roo111. ·· I he production manager quick!)
rep lied. "\\ c do not ha, ea lot or' ~pace. 'i ou oflic.e people ha\ e the
lu \.u r: focilities. 0,1y supen isors don't e\en ha\e room for a desk
..1nd u file cabinet. I hm e repeated I) told the plant manager "e
·1ecd more space. After all. our operation determines whether this
plant succeeds or fails, not like 1ou people in the front office
pushing paper around. ' J\ Iurth) interrupted at this point and said.
··Qt)\ 10usl) "e hm e different interpretations of the space
utilizat1c·, ~!round here. Before fu11her discussion I think. it \\Ottld
be best if\\ e ha, c some objective facts to \\ ork \\ ith. I am going to
ask the industrial engineer to pro, ide us \\ ith some statistics on
plant and office la) outs before our next meeting. Todav's meeting
is adjou1 ncd. ... ., "'

Questions:
(a). \Vhat perceptual principle~ are C\ idem in this case?

(b ). \Vha.t concep!_ \\ as brought out "hen the production manager

Iabeied the oJ Jtee personnel bunch of "paper pushers .. ? .

-------------
 1"' l \l n~n INSTITUTE
nd
OF MANAGEMENT
MBI\ !>l·Mt:Sl l'R. 2 SESS!ON AL EXAMINATION. 2021-22
IT SKILLS LAB I
P\P t:R COD\: h.\lliN-151
l lM E: t.5 11 1 ~
1\IAX i\URKS: JO
~OTE: Attempt al_! ~cctions/qu1•,tio11s which carry nu1rks as shown
•n the hr~\ckct against each.

'-.l CTION- \
Ql

(4*2 :::8)
l ,plain th~ different types of memory in detail. ('OJ
\\ hat is operating system? Write the differences between
CUI & GUI based operating system. CO2
(c)
Sho,\ the differences bet\\een hypertext & hyperlink. Write
the steps to create ah) perlink in your document. C03
(d)
\Vhat is function 111 excel? Enlist & explain any five
functions. C04

SECTION-B

Q2. (2*4 =8)

Ca} ~ \Vhat is software? Explain the types of application & system

software in detail. COI
(....(bt"_...., Illustrate the chart & its types. Explain the procedure to add
a chart in your presentation for official business appearance. ~LC.PD

cos
OR
(a) What is l\:::icros? Write the steps for recording i\1acros in i\1S
Word. C03
(b) Discuss the term Computer Network. Explain its types &
c01nponents that are used for the configuration. CO2

P.T.O.
 SECTION-C

,.
Q .., ,\ 11swcr All-

(a) I xplain the p:ec;;cntalion

soflwa 1c & it s various comp
onents. Brieny
discuss its a1 ca of use. COS ( I *4~4)
(b) For the below table, wr
ite the fo1mula & fill the values for
fo\lm, ing in the given fields: the
('0 4 (1* 10=10)
r.-
A "'
0 C n t , G
~~

TO TA L TO TA L
ITC :M NO .O F ITE M
PR ICE PR ICE
NO . ITE MS PR ICE TA X
BE FO RE AF TE R RA TE
I
TA X TA X
.1. 10 0 11 5 30
a • 101 25 6
4 - 49
12
56
5
t>
7
- 23
84 0
15 0
s •'
4
.
20 0 56
a 294 30 0
9
4 90
.10
11. Co un t of ite ms
?
J.2 Av era ,;e of tax
' ?
13 Mi n ITE M PR ICE
?
...14 Ma x ITE M PR ICE
?
_..

a) TA X (If ITE M PRICE

is less than l 00, TA X is
otherw ise'it should be 100). 50,
b) TO TA L PR IC E BEFORE
TA X =NO. OF ITEMS
ITEM PRICE. *
c) TO TA L PR IC E AF TE
R TA X = TO TA L PRICE
BEFORE TA X+ TA X.
d) RA TE (lf TO TA L PRICE
AFTER TA X > 3500 then
rate is "H IG H" , otherwise it is the
REASONABLE.
e) Find Co un t of Items, Avera
ge of Ta:\.es, Min Item PRIC
and Max Ite E
m PRICE.

.,

I
'1r
 I
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DL~I(, \ f Illl\h. l\~ \;\JJ\ \ 110\ 2021-22

p \Pl R ( ODL: K:\IB\' -106

Durati on: OJ :30 hr,.
\0 I I~: 1-\ttcmpt all ,(•ction~ & qu('-;tiom '"hirh car. . . :\l~I: IS
,ho" n Ill the brncl,et again~t car;1. ,) m.11 k, ,1,
. ~E( TIO\ -\
QI.
(~r:Dcfin~ Effecti\ c communication and its use in Design Thi~~i~:. ( 0 ~)
JbJ Describe the concept of the Double Diamond Model used ,n banking
sectors . C
OJ
~~ Explain various obstacles in the field of Design Thinking. (02
(d) What do you mean by brainstorming? I co
le) Discuss the brand value and it ) representation. c02
SEC110 \-B
Q2.
(2x2 -.:)
(a) Illustrate a Human-centric app,oach.
CO2
(b) What is the possible Land elated issues generated during new
infrastructural constructions Discuss the use of creativ'ty 2nd
innovat ans to resolve these .s ues C 03
OR
(a) Explain paper prototyping and 1ts need in modeling. CO2
(b) "No idea can technically be wrong " Discuss innovative solutions used
in the Health sector during current pandemic s1tuat1ons C 03

SECTIO);-C

Q3. Case Study (2 x 3 = 6)

ABC is a Private Bank that provide s various facilities to their
Accoun t Holders . It has been observe d that the numbe r of Accounts
retains but the numbe r of transac tions/da y has fallen in that
branch . To find out these alarmi: ig situatio ns, the Manage r calls a
meetin g to their staff to improv e their business, but the result was
not fruitful . Now He require s an innovat ive solution for that
problem . Can you help the Manag er to answer the followin g
questio ns as arises in their mind:- C03
a} Genera te some innovat ive ideas to increase the dally
transac tions of their Accoun t Holders? .
...J,) What are the expecta tions of their Accoun t Holders from the
bank? Give your opinion .
-- --- -- -- ------- ----------- ------
 UNITED [N ST IT ~T E OF MANAGEMENT
MB A 1 s· SEl\1ES' ER, 202 1-2 2
SECOND SESSIONA '. EXA MIN ATI ON
FIN AN CIA L ACCOUN nN G & ANALYSIS
Papet Code: KMBN 103
MM : 30
Not es:- Ans wer all sec tion s/qu esti ons . M2x Dur atio n: 1.5 Hrs
imu m marks are shown in the
bra cke t aga inst each.

SEC TIO rJ-A

Ql.
_ (a) Sta te the imp orta nce of Led l er in acc (4*2 =8)
oun ting .
(b) Wh at do you und erst and by Sub sidi ary [CO2)
Books?
(c) Wri te abo ut a Sta tem ent An 3lys1s of you r [CO 1]
choice. [CO 5]
(d) Exp lain Solv enc y Ratios.
[CO 4]
SEC TIO N- B
Q2.
(2*5 =10 )
(a} Dist ingu ish betw een Inco me StaL eme nt
and Pos ition Sta tem ent.
Sup pcr t yo ur a115wer wi~ h r.i· 1 'Jrn nria te exa mpl
es. rco 3]
OR
Eluc idat e the utili ty of Pro fit & Los~ App ropr
iatio n Acc oun t in a
firm 's long term gro wth plan.
[CO 3)
_(p-),...'Ra tio Ana lysis is one of the imp orta nt foun
dati ons of the fina ncia l
ana lysis for a firm '. Deli bera te with illus trati
ons . [CO 4)
OR
Discuss in deta il: (i) Acti vity Ratios; (ii) Pro fitab
ility Ratios. [CO 4)

SEC TIO N- C
Q3. (2*6 =12 )
(a} 'Ma rke t Cap itali zati on dete rmin es the real
wor th of a com pan y.'
Ana lyse the abo ve stat eme nt with rele van t
examples. [CO 4)
OR
uwrfe the follo win g Balance She et (as on 31/3
l ~p ute d Firm Ltd. to calculate: (i) Cur rent Ratio;/202 1) of M/s
(ii) Abs olut e
Liqu id Rat io;(; ;,) Ratio of Inve ntor y to Workin_
g Ca~ital; (iv) Ratio_of
Cur ren t Assets to Fixed As5ets; (v) Equ ity Rati
o; (v1) Deb t-to -Eq uity
Rat io; (vi) Deb t-to -A::,'.,ets Raf io.
[CO 4]
 (I\ AssPtS
I Pl
harP Cap1\, I t&!
& 13u,ldm -
)entu1 ~s rurn1t1J1eand r,xturr!:, t:-- 1500
Inventory L 4000
s A/c Debtors .... c._ 1750
~ Provision for Tax ~ L Bills Receivable ,. C. 1150
Bills Payable \.. JG20 Bank Balance C 2000
L \ 1100 Marketable Securities 1100
r 1400 IPRs ~ 3500
1 23500 23500

(b) Based on the below ba lances of M/s Great Traders Ltd., prepare
Trading and Profit & Loss Acct) unt for year ending 31/03/21 [CO 3]
~

I
Particulars (in Rs .) Particulars (in Rs.)
Opening Stock of goods , ✓
80500 Wages - ✓ 75000
,._..,
Closing Stock of goods I 175300 Salary of Sales Team ~ I 165000
Credit Sales
_.,,, 71SOOO Carriage Inwards v"' T 3000
Credit Purchases 1 120000 '
Miscellaneous Expensev ·p 6000
Sales Returns .,,- .:ooo Bad Debts V 8500
,-,
Purchase Returns ,./' 7000
-
Taxes (GST) 7V 37000
I Dep, ec,ation un f:;..eJ Asse~M , · _ ::('~ S::!IP nf c:;rr;:ip ~ V
·-
4000
I Goods distributed as free
samples ~

OR
87SO \ Outstanding Wages....../
l ~,.,
4.>;> V
I 15000

Bala nce Sheet (in Rupees) as on 31/03/20 and 31/03/ 21 for M/s
MagnificentMercantile Co 11·d. are as follows. [CO 3)
Liabilities 31/3/20 31/3/21 Assets 31/3/20 31/3/21
Equity Capital 75000 76700 Equipments 18240 18600
>----·
BankCredit - 4000 Land & Building 70800 70500
Sundry Creditors 19140 15000 St ock of Goods 7000 13000
Pref. Capital 25000 24500 Sundry Debtors 21800 16300
Cash at Bank 1300 1800
119140 120200 119140 120200
Prepare Cash Flow Statement from the above information.
Furthermore, during the year : income tax paid was Rs.1440;
investment brokerage paid was Rs .600; indirect income received
Presume change in value of fixed assets to be due to
was Rs. 2040 .
purchase/sale.
 t
UNITED INSTITUlE OF MANAGElttENT
fJmA l S.EM STER -D-l •-2/
2N SESSIONA EXAftllNATJON
BUSINESS STATISTICS AND ANAi \ TICS
N1

~ lU l I
lll~t

Sectio n-A
Ql. (4~2 SJ
(a) D1~cu~~ the nnpo1 l, nee f St t) s t]Cs '01
CQl
{b) E~,>lrun the applica tion of tune senes n1 dec1s1on
1nah,ng.
(c) Bnefly define equnlh 1kr-h. n1utunlh c:,dnst\ t C04
and independeut e, <- l,$
(d} Deline tritil'al region. cos

(l:--5 10)
Q2.
.
De fi ne L"' o!"rel at 1011. n_ 1 ::-t'US$ t l l<.' tV}-'<-'~ ()f CQ.'•
(a)
correla tion w1l!1 stut,~bk· d1,lgn1.m s
(b) A bag contain s ]0 tic..'kt'lS 111,n-1'.t'd "· th ntunb,': s C04
l to ~u. One nckt>t is ctr,1.wn at 1-.1.ndom. Find UH:'
probab ilit: tl1.:u n w1H be ,1 1nulnp k 0f-
1. ')
_ or~-- J s

ii. 3 or 5. /7. 0
OR
da) The ran.i,;.s of thl" s, mf• 15 s1ud<."nts 111 t\\t) \.·\ .\1
subject s A ..u1d Bare gi,cn 1\,o ntunb<.'rs ,dthin
the bracke ts denotin g the r,u1ks of t ht' $,1.tUf'
studen t in \ and B rc:spectl\ d~. ( l. 1OL t2. ,), 1,.3.
2J. (4, 6). 5. 4). (o. 8) , r;, 3). (S. 1), lQ• 11). {IO.
15). {l 1. Q). (12, 5), (13, 14). (14, l}). (15, L.1).
Cse Speam1 an·s fonnula to find th<' 1-.1nk
correla tion cocffic1enl. 0 -;-z..
j9i State the add1tio n .mct multiph c,lt ion 1 u ks of \..~\ )4
probab ility by gl\·ing one <."''\.,1mple of e,l~h I uk.
 Section -C
Q8. (2 x6 = 12)
(nj Find a n, one 1cgrcss1on line for the following C03
d a ta-
X 6 2 JO 'I 8

(b)
y
Differentiate
9 l1 5
between Poisson
s
and
I 7 I
No1111al C04
di~ui btttion 011 the basis of Yanous
characteristics. 0 ~
~ 6
OR
(a} F, pl,un the concept of 1 egrcssion and point out C03
ns u~efulnes~ in deahng with business problem s .
(b) Discuss the lollo\\ 1ng with suitable examples- C04
i. Fa\ arable .u1d Unfavorable events
ii. Sin1ple and Compound e\ ents
iii. ExhaustiYe ou tcor:1es
 - - -- -- · , , , --,-, n 'Tl ..1,Tl .['_..,-, I
2nd Sl:.SS/ 0 \ 11.. l:.··,XA1\I /J\A TIO \2021-22
HRA /\I SE,\1
\1 \RKE' I l~G .\IA:XAGl ,11 \ 1 1..

PAPI RC 001 KMB~l 05

~lAX.\1ARKS 30
Duration: I I hrs
~otc: Attempt all Sections. Marks allocated arc sh0\\11 in the
b1 acket against each.

SF:CTIO, A
1. Attempt All :-
(4*2 =8)

'"'(-tlJ --»1arkcting concept goes beyond selling.. fustif) CO-I

J§) \Vhat t> pc~ of channd conflict faced b, ~c'lnsung Compan~. C0-2
Jc-) Elucidatc the ".itage" of '\ew Product de, clopment process. C0-3
~ D,,ell upon AID \ model. CQ-.1

5ECTIO'\ B
2. .\ttcmp t an~ T" o of the follo" ing:- (2 5= I 0)

~
(a) Draw a chart clear!) ::,ho,, ing tile mark.etmg strategies used the
~ ~

Dabur on the , anou-, ,;,tages ot Product Life (: cle

C0-3
JP-) .. ~fiddlemen in di:::,tribution clMnne charge thc11 margin and
increase cost of the product". \\ h: the~e intermediane" Lannot be
rerno, ed completel) b) the mark.eten,? Defend ) our ans,\er.
CO-4
OR
(a) ·· Cost is an important factor in price determination but alone is not
sufficient.., Describe this statement with help of various pricing
strategies. CO-3
( b) I low microwa, e o, en manufacturer use sales promotion
techniques to enhance sale of the product in both consumer and
industrial mark.et? Describe. CO-➔

I'. 1.0
I
3. ( nsc ~( udy: (2*(, Jl J
I, ti nr., c 1, f Iii( 1 5
'l C' ,ipr•tr1ton :md 1 ,1rkct .-1tt1ration • f ,um tl' re
11 l' k ,,1I, ,II h in,, '-' !JJ d1op1 cJ to SO'A,. 11 1 , l 1~ ,n • rr t har\; i
\\ II und.:, Wit)' In ' s ' >', \: ~le C , (I' ( 1in.c~axc
• J •'l,111 •i., c, 1c bLI Ille •
ill\ nd l' ti, I )\Ht r.:nd ol th n,:,rl cl wl ere lln 1, 1, ndcd \H1tchc prohfernte
th1.: .l.1 ,.mcsl: m, 111 tl1e rn,d !-.C m~11t 'lion, /.II vy nd I imc and the
s,, ,~!\ 1L • ,, in tllc lllx III y brt1ck\:t. Hchidcs un unc~pcctcd QCW co
1'11 th, :-olc of populm I imcl-.eurei is.the c~JJ ilM ph,mc.

'"! itan·~ clcsi ;1dvant:1 1c is in tal':ng 111Lc, acco 1,nt considcraticms such as
sn aPc-r l11di,,n \Vrist <,·1, highc~t p rspirati<Jn l vcl (which play a role in
k...1tht.:r strap::iJ .ic; \\ell as grc:atc.:r wcw and tear on t'<Jld plating.
ln the l0ngcr view. the threat to W'ttcr from the rnohile phone and Its
11,mifestati11n. ·1 he watch work al<J11g with th~ mobile: phone uch a
gi\ i11g an alert when th~re;·s call. It couk1 work in l anuem v ith the mobile
and l!Verything the mobile stands for. (,CJ -5

_j1T~~a1.dpe the challenge_, faced b,_1_itan l'l'ntc~es?

...ff.£.. V. hat Product~ Promotion.and Pncu,g r·ratcgics \I, ould you suggest
for ·r itan \Vatches? 1Dr~~ :trol' J "'---
Con,,p~·OJ..., ~ /S--ol I Dl).) 1'1> Q c/J;A_
Arw e.l) 1,.:, ft>1 m1-
 1> IN:-, l I I'l l l'I ' ( l 1\N 1\(;1 1;f\11•~ N'f
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2"' 1 '
HllSI N l1'SS (
=-a==-aac.=.=-=-==:...:.:-=.....==-.a;::..=-aa;;;....;;.::=
l'.\\'l'l l \,,k-. t, \ 11\N l{) I 11111.: : l ()Ill

1'.,p~·, ll ' : I\ ll,x I\ 0

Noh·: \lkntp( ,tt qth'slious . 1\ 111:xhnnm 11u11·1,.~ 111·, , sho" 11 i11
h1·1u·l\,.,, •'J!niu~f l'!tdt .

\
(J 1. \C kmpf All.

l ,pli1n1 b1 l\ 11' tlw 1.' l1.•1m•111 s

1
c1 I l \,11 111t11111 1.dltP1 1 CO I
I )\\l'll 1tpl,111.•,,m 1.•, ..,, 11in111.'1 H1t1 ,, l 11 ( () 2
lh•l11iv 11111.im·t ,111d 1l s 111il1t, 111,111 1llt'.:t1li1.1li1H1 .

I )1,l'\l',S I \11,11\l''-" 1-' l iq 111.•( h.'",,

- H..
.~l•'C'l'ION
(l ~ I 0)

(.u ) J)p,1.•11ss , ,11 i,,,,.., kindl.i p l h11si11~~s k:ll~rs. CO J

(h) \Vlt:i1 ,._ (i1uup D1 "t· ussin11'/ I lighlights n o·s & Dn11 '1, CO 4
nl' l'I lel' ( h I.' ( i t\Hlp n,~t'll.ssio,,.
OR
(a) l l:thllr:ill' !ltt' p111p0Sl' ,, li k h llll' llHl s 1..•1, 1
:"'> I hl\\ ,HI ( ' () J
lJIT1.·C' l hl'.· llll' llll) l'II II hL' p1L' p.111.•d '.' .\l ~u hnng 1lltl th L·

rssenli:tl dilk11..·lll't''-i ht·IWl'l' ll ,1 n11. ·nn, :111d n h.· tl1.•1·

(h) Ot·ltlll! 11111..•1\ It'\\ S lt t'!'l''-11 tlH.' g 111dl'lllll'S lll h1.• co 4
l11llo" 1.•d h1..•lo11..' d111111 P 1111d nlk1 th1. inli..'t, 11.' \\

P. l'.O
 SI:CTION <

C~IS l' SI udy

f\11. 1 cc l \ () of \&l I d\ll:,llton in Cicr nwn ) \ isitc

d a nwr wgc mcn t
msl1tut~ m Punc. \lh.:1 ,rn i111'01mal meeting \\ilh
th<.: Director, they mov e
ton lrngc scm1n,1r h,1\1 equipped ,, ith multimedin proJ
CClion system. Lee
propo.;;es to gh ~ a p1 csentation on hi s karni ng_ manage mcn
l system model.
I k spoke for fo1 ty mi mites, coveting the wo1 ldwidc proc
ess of educational
administ1~1tion and c nwnagcmcnt. I Iis presentation used
PPT and visually
!Supported h) graphic data charts, graph & diagrams.
At places he was
difficult to Oo" h~causc of the unu sual accent in "hic
h English is spoken
b~ G~rman. l Io,, c, c1 elaborate visual aids helped him
put his point across
successfull~. ·1 he power point slides were in the form
of bullet IJ.Oints
outlining 1he ~tructurc of the ppt.

At the end of the [ cc·s presentation director opined

that the international
model discussed need to be customized with specific
local content and
\\en t on share his own software model of lear
ning management s1 stem.
Lee appreciated the nc,\ insights & agreed to coll
aborate & int® ate
inQ.dcfaJo.i:.markcling th~ so ftware to educational insti
tutions across India.

Questions:
(2*6=12)
a. I lucidate the benefits of using po,,cr point
and , isunl ~,ids \\he n
~· mg pr escn tation to l'on:ipn clients. • ~~ ~ ~
~ \Vhat \\C1 c f cc'!:; pr~scnta tion objL'l't i, L's? \\
as he ~th:cc,sful in
achieving them'! r' 1(.