UNITED INSTITUTE OF MANAGEMENT

DIGITAL AND SOCIAL MEDIA MARKETING

INDIVIDUAL ASSIGNMENT No. 2
Q1.DISCUSS ABOUT EMAIL CAMPAIGN CREATION AND MANAGEMENT.
Q2.EXPLAIN ABOUT GOOGLE ADWORD.
Q3.GIVE AN INTRODUCTION TO PAGE RANKINGS.
Q4.WRITE NOTE ON LINK BUILDING.
Q5.DISCUSS ABOUT LONG TAIL IN SEO
Q6.DISTINGUISH BETWEEN GOOGLE AND BING.
Q7.WHATIS LANDING PAGE
Q8.WHAT IS EMAIL CAMPAIGN .
Q9.WHAT IS CONVERSATION ANALYSIS?
Q10.EXPLAIN VARIOUS PRICING MODELS ONLINE.
Q11.DISCUSS PROCESS AND OPTIMIZATION OF KEYWORD ANALYSIS .
Q12.DISCUSS PROCESS AND METHODOLOGY OF SEO
Q13.DISCUSS ABOUT GOOGLE ADWORDS ANALYTICS.
Q14.GIVE THE MEANING OF AUDIENCE PROFILING
Q15.WHAT IS ONLINE SEGMENTATION &TARGETTING .
Q16.WHAT IS ONLINE POSITIONING .
Q17.WHAT ARE THE VARIOUS FACTORS INFLUENCING ONLINE STP
Q18.WHAT IS IMPORTANCE OF KEYWORD .
Q19.GIVE THE VARIOUS PARAMETERS OF ONLINE TARGETTING .
Q20.EXPLAIN ABOUT BLOG MINING.
Q21.DEFINE EMAIL MARKETING .
Q22.EXPLAIN VARIOUS FORMS OF EMAIL MARKETING .
Q23.STATE THE IMPORTANCE OF EMAIL MARKETING IN DIGITAL WORLD.
Q24.HOW MOBILE MARKETING IS CREATING A DIFFERENCE IN DIGITAL
MARKETING .
Q25.DEFINE INDEXING .
Q26.EXPLAIN VARIOUS FORMS OF EMAIL STRATEGY IN DIGITAL MARKETING .
Q27.STATE THE IMPORTANCE OF VIDEO MARKETING IN DIGITAL
MARKETING .
Q28.WHICH ONE IS BETTER VIDEO MARKETING OR EMAIL MARKETNG .
Q29.STATE THE RELATIONSHIP BETWEEN CONTENT AND BRANDING AND ITS
IMPACT ON SALES.
Q30.DEFINE UNIFORM RESOURCE LOCATOR.
Q31.DEFINE UNIVERSAL ADVERTISING PACKAGE .
Q32.EXPLAIN SEARCH ENGINE OPTIMIZATION
Q33.DEFINE UNIVERSAL PLAYER .
Q34..STATE THE IMPORTANCE OF SEO.
Q35.WHAT ARE THE VARIOUS WAYS BY WHICH WE CAN INCREASE RANKING
OF SEO .
Q36.EXPLAIN THE ESSENTIALS OF SEO
Q37.DEFINE VIDEO ON DEMAND .
Q38.EXPLAIN SEARCH ENGINE MARKETING .
Q39.HOW SEARCH ENGINE MARKETING BE ESSENTIALLY PERFORMED.
Q40.STATE THE DIFFERENE BETWEEN SEO & SEM.
Q41.EXPLAIN ONLINE CAMPAIGN MANAGEMENT .
Q42.DEFINE VIRTUAL MOBILE NETWORK OPERATOR .
Q43.WHAT IS IMPORTANCE OF PLANNING AN ONLINE CAMPAIGN .
Q44.GIVE AN EXAMPLE OF SUCCESSFUL EMAIL CAMPAIGN MANAGEMENT .
Q45.EXPLAIN .
Q46.WHAT ARE THE VARIOUS FORMS OF MOBILE GAMIFICATION WITH
EXAMPLE.
Q47.GIVE AN EXAMPLE OF SUCCESSFUL SEO MARKETING DONE BY AN
ORGANIZATION.
Q48.DEFINE WIRLESS APPLICATION PROTOCOL.
Q49.IDENTIFY A TYPICAL CRM SOFTWARE THAT OFFERS MODULE FOR E
MARKETING .
Q50.WHAT IS WEB 2.0 ? WHAT ARE VARIOUS WEB 2.0 TOOLS.
Q51.DEFINE WEB PORTAL.
Q52.WHAT IS SOCIAL MEDIA MARKETING
Q53.HOW IS SOCIAL MEDIA ANALYTICS IMPORTANT ?
Q54.EXPLAIN ABOUT POST INTERNET CONSUMER BEHAVIOUR.
Q55.DEFINE UNIVERSAL MOBILE TELEPHONY SERVICE .
Q56.WHAT IS WHITELIST?
Q57.DISCUSS VARIOUS ONLINE STRATEGIES.
Q58.WHAT IS SOCIAL GRAPH .
Q59.WHAT IS WIRELESS MARKUP LANGUAGE.
Q60.WHAT IS EXTENSIBLE MARKUP LANGUAGE.