HIGH CAPACITY | PRECISION | RELIABILITY

CASE STUDY – PLASSER INDIA

BY
PRINAL KAPADIA
 Agenda

• Company History and Business

• SWOT Analysis

• PESTLE Analysis

• Conclusion

• Q & A session
 PROFILE OF PLASSER INDIA
HISTORY

• Plasser India is wholey subsidiary of Plasser & Theurer based in Austria.

• The company was founded in 1953 with nine people onboard.
• The company expanded its business in India in 1965 by the name of Plasser India.

BUSINESS

• Tamping
• Ballast Distributing and profiling
• Ballast Bed Cleaning
• Track renewal and Track laying
• Measuring
 PLASSER INDIA – AT GLANCE….
Type of Industry Railway track maintenance and servicing

Headquarters Linz, Austria

Sales/Revenue 120 Billion as on 31st Dec 2020

Operations 13 countries
worldwide

No. of operations in 2
India

Competition Tadano Faun, Herrenknecht, Hydrema and Marubeni-

Komatsu

USP Customized solution to every rail network in the world

Website www.plasserindia.com
HIGH CAPACITY | PRECISION | RELIABILITY
HIGH CAPACITY | PRECISION | RELIABILITY
 STRENGTHS

• Only available supplier of Track maintenance machine to Indian Railways

• Customized solutions

• Huge production capacity

• High Operating Profit

• Robust Supply chain

• Zero Liability company

• Stat of the art Design department

HIGH CAPACITY | PRECISION | RELIABILITY
 WEAKNESSES

• Slow pace of innovation

• Disconnected global network

• High price of product

• Consistency in providing quality product

• Lack of presence of service locations within India

HIGH CAPACITY | PRECISION | RELIABILITY
 OPPORTUNITIES

• Collaboration of global Plasser Locations can help customers to get cost efficient product globally

• Expand business to private customers other than Indian Railways

• Expand customer base in India Pacific region where the competition is very less

• Showcase of Indian product in exhibition around the world

• Good opportunities for overhauling business

HIGH CAPACITY | PRECISION | RELIABILITY
 THREATS

• Purchasing power of Indian Railways has reached to its peak

• Indian Railways now turning to OPEX from CAPEX

• No collaborations with global partners

HIGH CAPACITY | PRECISION | RELIABILITY
 PESTLE ANALYSIS

• Political Factors refers to the policy of government that involves legal and economic aspects

• Economic factors mainly demonstrate the changes in taxation, inflation, in economic growth, the rate of
exchange and rate of interest

• Social factors mainly highlight any alteration in trends in the society, and its potential effect on company’s
consumers

• Technological factors concentrate on the advancement of technology and how the development of
technology benefits to the customers

• Legal factors purely talk about litigation or legal procedure that company has to undergo

• Environmental factors refer global situations like global warming, greenhouse effect, natural calamities
etc.
 PESTLE ANALYSIS

Political Indian Railways is the only customer for Plasser. Hence, Plasser is at mercy
of Government policies and political changes in the governance

Economical Plasser India depends a lot on government’s ability of spending. Hence, the
company witnesses fluctuations in steady orders

Social Customer behavior is different in different regions of the country hence

Plasser India requires to be flexible in their policies

Technological Plasser products offers technological advance product that helps customer
to track the health of their tracks, alert the need of maintenance

Legal Plasser India has very strict policy about Plagiarism and disclosure of
Plasser properties for both employees and third party

Environmental Plasser India stresses more on environment and its 1000W solar panel
installation shows strong commitment towards environment
HIGH CAPACITY | PRECISION | RELIABILITY
 CONCLUSION

Plasser India continues to be leader in its industries. It provides variety of solutions to India Railways. Its ability
to provide customized solution is USP for its customers.

Although, it enjoys monololy in India, the greatest threat is vulnerable government policies and unpredicted
Political situation in the country which is need of hour for Plasser India to divert its business to Private players

Strong technology base places Plasser India in better position to adapt fast changing India economic and social
enviornment.
HIGH CAPACITY | PRECISION | RELIABILITY