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3 7-Grapevinecommunication
3 7-Grapevinecommunication
Organizational grapevine
Characteristics
Definition
Examples
Types
References
Advantages
Disadvantages
Prevention
Conclusion
To hear something through the grapevine is
to learn of something informally and
unofficially by mean of Gossip and Rumor.
Informal vehicle
through which message flow
throughout the organization.
Early research findings:
Transmits information
rapidly in all direction.
More active in
homogeneous groups.
Transmits some degree
of truth.
Oral -> Mostly documented
Fast (hours instead of day)
,Crossing organizational
boundaries
Inaccuracy:-Deletion of crucial
details
Not controlled by management
Grapevine- > Unstructured and Informal network
founded on social relationship rather then
organizational.
(By Nancy Borkowksi)
An informal chat between people , seen as a
network through which the information is
reliably spread.
(By Mc Shane)
Suppose the profit amount of
company is known, Rumors
spread that this profit is there
on that basis bonus is
declared.
Gossip chain
Probability chain
Cluster chain
It flows like a chain i.e. A tellsto B , who tells
it to C and so on.
The larger the strand the more distortion &
filtering effects.
Most inaccuracies occur in the chain.
One person tells to other people.
This chain passes a message regarding a `not-
on-job’ nature.
Generally considered to be slowly passing the
information.
Information may move from anybody to anybody.
Feedback is quick
Group cohesiveness