CAN ANYONE BE A MASTER

COPYWRITER?
 Ideal Background of a Copywriter

• A specialized university degree or

none at all

• From anywhere in the world

• Any age

• A background in a relevant field or

no job experience at all

• There is no ideal. You tailor-build a

copywriting career around what
you bring to the table.
“The desire to write grows with writing.”

–Desiderius Erasmus Roterodamus

 5 Tricks to
Ensure You Can
Become a Master
Copywriter
 Learn the Landscape

• Know what opportunities are out there.

• Check out the latest trends in SEO, social media, and

other forms of digital marketing.

• Position yourself to start out strong.

 Specialize

• Become an expert in a few areas.

• Choose a type of copywriting: for print, web editor,

SEO, content manager, social media, blogger

• Choose a field: fashion, business, insurance, finance,

telecoms, law
 Practice

• Write, write, write!

• Create your own blog.

• Build a portfolio.

• Create custom writing samples.

 Read

• Keep up with the news.

• Discover gaps in your field.

• Learn from the greats.

 Start Small

• No one becomes an expert overnight.

• Be willing to take lower paying jobs to build a

portfolio.

• Build big.
“A professional writer is an amateur who
didn’t quit.”

–Richard Bach