Master Data

Management for
Data Stewards
Learning Outcomes
01 Master Data Management
Understand what is Master Data Management (MDM), the
foundation of concepts, principles, terminology, and methodology
of MDM, source of Master Data, Why MDM Difficult, MDM
Architectures, and Styles, Pros and Cons.

02 Best Practice
Challenge and Benefits of MDM, MDM Potholes, and Best
Practice in a different phase of MDM projects.

03 Data Parsing, Matching,

De-duplication
Become familiar with Data Parsing and Standardization, Data
Matching, and De-Duplication.

04 Global Data
Understand the Global Data Challenges, Introduction to Global
Information, Characters, and Diacritics, Cultural and Legal
Impacts, Preparing Global Data for Effective Use.
Learning Outcome
1 :
Understand what is Master Data
Management (MDM), the foundation of
concepts, principles, terminology, and
methodology of MDM, source of Master
Data, Why MDM Difficult, MDM
Architectures, and Styles, Pros and
Cons.
 101001101001000010101

M
0011110111011011011010
101000011100101011001
010100111010100010101
ASTER DATA 0001011010110110110100
010101110001010100010

MANAGEMENT 1000101110101100010011
010011010010000101010
 MDM is about shared data. 0111101110110110110101
MDM  Includes the data governance structures 010000111001010110010
101001110101000101010
Process of (business process) and the processes
0010110101101101101001
around the life-cycle of data, not just
managing master technology.
data from an  Master data is distinct from transactional
enterprise data, and from technical metadata.

viewpoint

Transactional data Master Data Technical Metadata

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MASTER DATA
Any data that are shared
between computer systems
MASTER
DATA
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 Sources of Master Data

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 Why is MDM Difficult?
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MDM
Architectures Your Picture Here

MDM Scope

MDM in Global
Companies
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 MDM Style
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Pros and Cons
of MDM Style
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Operational vs Analytic MDM
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 Federation of MDM Hubs
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32.45%
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ASSIGNMENT
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Learning Outcome
2:
Challenge and Benefits of MDM, MDM
Potholes, and Best Practice in a different
phase of MDM projects.
 ALLPPT
Challenge Layout
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 MDM Potholes
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 Best Practices

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 CASE STUDY
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Data Parsing, Matching
and De-Duplication
Learning Outcome 3:
Become familiar with Data Parsing and
Standardization, Data Matching, and
De-Duplication.
 Introduction

Parsing
Process of breaking a field apart into its
subcomponents, so that we could effectively
operate upon them

Standardization
Process of bringing the data into a consistent
format defined by data stewards and managed
through data governance
.

Matching
Process of bringing two or more records together
and recognizing that they describe the same real-
world object
.

De-duplication
Process of bringing matched records
together into one record, resolving
discrepancies and eliminating redundancies.
 Parsing and Standardization
Postal addresses
•The Universal Postal Union S42 ‘standard’
•Envelope segments (addresses, mailee,
dispatch information, delivery point)
•Constructs and elements (country, region,
town, postcode, thoroughfare)
•Japanese blocks
•Unstructured addresses
Geocoding
•From postal addresses to geocodes
•Geocode points: centric, public road access
•Interpolated geocodes
•Geo-coding systems (latitude, longitude, UTM,
WGS84)
Other Data Elements
• Product and asset master data
• Product descriptions
• Product attributes
• Units of measurement
• The metric system versus the imperial system
• Decimal mark and thousand separator.
Synonyms and Vocabularies
• Name aliases, nicknames, trade
styles
• Thoroughfare types
• Endonyms and exonyms
• Daily life words and terms
• Compound words
Name elements
• Given names and surnames
• First-last or last-first sequences
• Other person name elements
• Salutation
• Organization name
• Legal forms
• Types of parties
• Date and Time
• American (month-day-year) versus European
(day-month-year)
• Other date format challenges
• The 12-hour clock versus the 24-hour clock
• Time zones
• UTC
Script Systems
• Different script systems
o Alphabets (Roman, Cyrillic)
o Abjads (Arabic, Hebrew)
o Syllabic scripts (Japanese, Korean)
o Symbol scripts (Chinese, Japanese)
• Transcription
• National and special characters
 Data Matching
Data Matching is the task of finding records that refer to the same entity

Deterministic matching mainly

looks for an exact match between
two pieces of data. It is
Probabilistic matching uses a straightforward and accurate if the
statistical approach in measuring quality of your data is at a 100% level
the probability that two customer and your data is cleansed and
Deterministic matching
records represent the same standardized in the same way 100% of
individual.  It is designed to work the time.
using a wider set of data elements Same key
to be used for matching.  It uses Not case-sensitive
weights to calculate the match Probabilistic match- Phonetic index
scores, and it uses thresholds to ing Fuzzy logic
determine a match, non-match, or Algorithms
possible match
.  
 What is Match?

Abstract standard • Same physical person

• Household

• How the customer wants to be seen

Perspective • How the company wants the customer to
be seen

• When does a customer ‘expire’

Timing
• What if the customer ‘come back’
Match and Merge (Before cleansing)
Source Data

Name G SIN Birth Date Address

Dr. Jo Smith M 000000000 06/11/1965 118 110 Ave Sunway V3R 2A946
Smith W. Jo M 095-242-434 11.06.1965 Sunway 88618 110 Ave

Jo Willy Smith M SIN095242434   25 Linden Str Toronto M4X 1V5

Dr. J.W. Smith M 095252433 06/11/65  

Jo Smith M 095252433 06.11.1965 8500 Leslie L3T 7M8 Toronto
Smith Jo M   06.11.1965 8500 Leslie street Markey
Jo Smith   095252433 06.11.1965  
Jane Wallace F 420347213   600-8500 Leslie str. Toronto L3T 7M8
Wallace Jane F 420-347-213 1.1.1974 8500 Leslei street Toronto L3T 7M8

Jane Smith F SIN420347213 1974-01-05  

J. Smith   420-347-213    
 Match and Merge (After cleansing)
  Cleansed data

First Last G SIN Birth Date Address

Jo Smith M   1965-06-11 V7R 2A9;BC;Sunway;88618 110 Avenue

Jo Smith M 095242434 1965-06-11 V7R 2A9;BC;Sunway;88618 110 Avenue

Jo Smith M 095242434   M4X 1V5;ON;Toronto;25 Linden Street

  Smith M    

Jo Smith M 095252433 1965-06-11 L3T 7M8;ON;Markey;8500 Leslie Str.

Jo Smith M   1965-06-11 L3T 7M8;ON;Markey;8500 Leslie Str.

Jo Smith   095252433 1965-06-11  

Jane Wallace F 420347213   L3T 7M8;ON;Markey;8500 Leslie Str.

Jane Wallace F 420347213 1974-01-01 L3T 7M8;ON;Markey;8500 Leslie Str.

Jane Smith F 420347213 1974-01-05  

Match and Merge (Matching process)
  Cleansed data

First Last G SIN Birth Date Address

Jo Smith M   1965-06-11 V7R 2A9;BC;Sunway;88618 110 Avenue

Jo Smith M 095242434 1965-06-11 V7R 2A9;BC;Sunway;88618 110 Avenue

Jo Smith M 095242434   M4X 1V5;ON;Toronto;25 Linden Street

  Smith M   1965-06-11  

Jo Smith M 095252433 1965-06-11 L3T 7M8;ON;Markey;8500 Leslie Str.

Jo Smith M   1965-06-11 L3T 7M8;ON;Markey;8500 Leslie Str.

Jo Smith   095252433 1965-06-11  

Jane Wallace F 420347213   L3T 7M8;ON;Markey;8500 Leslie Str.

Jane Wallace F 420347213 1974-01-01 L3T 7M8;ON;Markey;8500 Leslie Str.

Jane Smith F 420347213 1974-01-05  

J. Smith   420347213
 Match and Merge (Merge process)
        Cleansed data

First Last G SIN Birth Date Address

Jo Smith M   1965-06-11 V7R 2A9;BC;Sunway;88618 110 Avenue

Jo Smith M 095242434 1965-06-11 V7R 2A9;BC;Sunway;88618 110 Avenue

Jo Smith M 095242434   M4X 1V5;ON;Toronto;25 Linden Street

        Cleansed data

First Last G SIN Birth Date Address

V7R 2A9;BC;Sunway;88618 110 Avenue

Jo Smith M 095242434 1965-06-11 M4X 1V5;ON;Toronto;25 Linden Street

The most frequent

The newest address
address
 …Data Matching
Rules-Based Algorithms
• Allows organization to assign
weights or significant values
Probabilistic Matching
.  to a particular data elements Algorithms
and later use these weights in • Most sophisticated techniques
the comparison of one record • Based on complex mathematical
to another
formulas which analyze the
• Several iterations of trial and
facility-specific data to determine
error analysis are required
the precise match weight
until acceptable results are
probabilities for attribute values
obtained
of various data elements
• Accuracy varies 50%-80%
• Accuracy ≥ 90%
 Data Survivorship
Principles
• Completeness Attribute level considerations
• Timeliness
• Provenance

Fittest or fit enough Entity level considerations

 External Reference Data
Managing reference data poorly can have a profound impact on your operations as well as business intelligence and
analytical outcomes. Subscribe to 3rd party standard authorities, such as ISO, SWIFT, ACORD, ICD, and so on saves a lot
of time internally

Competitive data
Questionable
Feedback data quality of internal
Why data

syndicate
Market data data? Prospect data

Customer data
 …External Reference Data
After determining which external data source you want to use, you need to take the following steps:

1. Data Mapping for Using External Reference 3. Integration of Reference Data

Data Integrate the data into your database taking into
Start mapping the data fields into your database. account the update frequency of each external
reference data

4. Maintenance of External Data Sources

2. Data Curation to Use External Data Sources for your
Integrations require you to perform continuous
Business Partner Data
maintenance. Monitor changes to the data as well
After mapping the data, you need to curate the data.
as the data models and implement these changes
accordingly.
 Common Data Elements (CDEs)
CDEs help provide consistency in the way data is collected, formatted and described. Each CDE contains
information (metadata) about the actual piece of data collected (such as a question on a clinical form, lab result
or information about a specimen). The metadata describes the collected data in such a way that it can be
compared to similar data collected at a different institution or from a different study, possibly resulting in data
harmonization and analysis of a single uniform data set

Customer: Product:

Business name Stock Keeping Unit (SKU)

Address Universal Product Code (UPC)
Industry classification International Standard Book Number (ISBN)
SIC code International Article Number (EAN)
Sales Product description
Number of employees Weight
Phone number Generic name

Which of the following types of
directories are available for matching
addresses? (select all that apply)
(1point)
  UPC codes by country
Postal code lists and lists with geo
X names
  Reverse telephone directory
X ISO codes by country
List of states, provinces, and other
X regions
QUIZ
The potential consequences of taking
an extremely conservative matching
approach are that a large number of
duplicates may remain after the
matching is complete. (1 point)
True
X
  False
Which of the following describe a
diacritic? Select one only (1 point)
  A type of language that uses
special characters
  A dialect of a language that is
characters
A mark attached to a letter to
x change its pronunciation or stress
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Learning Outcome
4 :
Understand the Global Data Challenges,
Introduction to Global Information,
Characters, and Diacritics, Cultural and
Legal Impacts, Preparing Global Data
for Effective Use.
 Global Data Challenges

Country Country
Data_01 : 12,000 Data_01 : 12,000
Data_02 : 23,300 Data_02 : 23,300

Country Country
Data_01 : 12,000 Data_01 : 12,000
Data_02 : 23,300 Data_02 : 23,300

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Preparing Global Data for Effective Use

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