Contents

The Data Breeding Program 4

Long Term Goals Regulations 6
Population Target & Solution 9
Business Model 11
Business Process 12
The Experts 14
Market 16
Display Farm 18
21
22

2 Moosa Genetic Farm

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"Cattle have ability

to breed in limited
number of offspring
per fertile period"

Cattle tend to align

themselves north-south
source: http://www.todayifoundout.com/

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The Data
Rising personal incomes are making beef more affordable in
Indonesia despite high global prices. Per-capita beef (including
veal) consumption in Indonesia amounted to less than 3 kg in
2013, which compares to just 1.7 kg in 2010.

87%
of global meat demand until 2022 is estimated to be
coming from fast-growing Asian economies.
source: Global Business Guide Indonesia 2014

Indonesia’s Potential
Big Population Size Increasing Income Per-capita More than
More than 237 million people with 1.49% 237 million people with 1.49% growth rate
growth rate need a guarante in food need a guarante in food availability.
availability.
Increasing Middle Class Segment

©
Bonus Demography Middle class segment rapidly increases in
Based on estimation, Indonesia reaches "Bonus 1999-2009 period.
Demography" in 2017 until 2020. It becomes a
stimulation for economics growth and Change of Consumption Pattern
consumption level.
Increasing of consumption in food products (including
animal husbandry product based) and food processing
products.

(000 Heads)
Species

Cattle
Indonesia's livestock population
target from 2015-2019. Buffalo
Presented by Ministry of Agriculture
Republic of Indonesia, November
2015 Native
Chicken
Broiler

4 Moosa Genetic Farm

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"Indonesia was the largest

market taking 730,257 head
which accounted for 56% of the
total Australia's cattle export
(including dairy cattle)"

Source: Livecorp
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Current Breeding Program

MULTIPLE
CONVENTIONAL ARTIFICIAL OVULATION EMBRYO
MATING INSEMINATION (AI) TRANSFER (MOET)

• Low chances of success • Good pregnancy rates • High pregnancy rates

• Unselected Breeding • Selected donors (sperm and
• High number of donors are oocyte)
required • Good replicable process in
fertile surrogates

Multiple Ovulation Embryo Transfer

0.60 Genetic cam v» inbrecdinc P«» year - Early trait beef
MOET/GS

* oso
CURRENT PROGRAM

MOET 1NST(«|
Multiple Ovulation & A
VA • wurT-infi
Embryo Transfer It ■ MJtT juV
AC

° 0.000
AC A • MOCT

9
0.5 1 IS 2 2.5 3
Inbreeding inere*«e (%)/year
Fig. S Average annua* genetic gain (genetic standard
deviations) and rate of inbreeding {%) with selection on an
early measured trait in beef using reproductive technologies
with and without genomic selection. Data points represent
RECIPIENTS different penalties on coancestry, with no penalty on the far
rtghr and a high penalty on the far left
MOET MOET vs. AI Conception Probability
Process Illustration Artificial Insemination will take longer to get target population
and highly productive breed

MOET & • More offspring resulting from less

semen used, multiple offspring
produced at a young age can help
• An increase of offspring with
higher genetic quality parents.

Genetic
• Increase in revenue for farmers
prove the quality of a female and
from sales of offspring
her ability to produce more
pregnancies, and embryos to
quality offspring.

Screening
transfer.
• Embryo transfer allows the
opportunity to sell groups of half

Advantage
brothers which appeals to
commercial cattle buyers.

6 Moosa Genetic Farm

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Our Program Value

• Genetic screening to parent • Advanced Freezing

stock technique
• Artificial Insemination • Meticulous estrus cycle
• Embryo Transfer Program monitoring
• Advanced Embryo Breeding
Program by utilizing highly Embryo transfer lowers costs of top
quality cows.

traceable genetic markers ® Source: Business Daily Africa

• High pregnancy rates

What to Do
INCREASE PREMIUM
POPULATION MARKET

• Embryo transfer of • Indonesian Grown

Balinese cross breed as fast (Cross) Exotic Cattles
as possible • Meat Export to
• Cross breed to exotic to Middle East ( Halal
increase future if Indonesia Meat)
Commercial Stock (ICC) • Meat Export
Globally

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Indonesia’s Treasure

BALI BREED

Bali breed is exceptionaly suitable to be crossed with

other premium breed, because:
• Indonesian Indigenous breed
• Small stature
• Low in feeds
• High in productivity
• Highly fertile
• Suitable to tropical climate

Our Breeding Strategy

Wagyu Breed Bali Breed Angus Breed

Moosa Beef
Premium Meat

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Long Term Goals

Genetic Gain PREMIUM MARKET AND EXPORT

• High marbling
• High performance
• Best quality
Genetically Genetically market
(Phenotype) Screened Cross
Screened Breed Sperm
Balinese/PO /Embryos to cater • High performance
Breed customer • High growth rate
requirements • To compete with
imported Australian
Cattles
INDONESIAN REGULAR MARKET
TO CATER POPULATION NEED
 Regulation

• Increase and support breeding farmers

• 20% of breeding policy to importing feedloters
• Breeding outcome is not yet valued
• Effort to increase population in short duration
is needed
• HoReCa market is mostly suitable for premium
meat from breeding business
• Potential meat export has not yet been
established

11
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Population Target & Solution

Increase needed for cattle each year to meet target population annually
(000 Heads)

Period 2016-2017 2017-2018 2018-2019

Increase needed 388 428 475

Our Solution to Meet the Increase for Target Population

MOET Program 2016-2017 2017-2018 2018-2019

Number of cows 64,667 71,333 79,167

Number of embryos which may be produced

using MOET Program in 3 months 323,333 356,667 395,833
Number of embryos which may be produced
using MOET Program in 1 year (flushed 4 times in
a year) 1,293,333 1,426,667 1,583,333

Number of embryos produce per annum 1,293,333 1,426,667 1,583,333

Assume pregnancy rate at 30%

Number of embryos 2018-2019

produced

1,600,000

1.400.000

1.200.000

1,000,000 ■ Number of cattles

needed using MOET
800,000 ■ Number of
embryos produced
600,000

400.000

200.000 0

64,667 71,333 79,167

Number of cattles needed

12 Moosa Genetic Farm

"Indonesia needs a
revolution to become a
beef superpower" JM

Moosa

13
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Business Model
Embryo Sperm Full-Grown
Cow
Livestock and agriculture has a strategic role in the provision of
food and community empowerment, and one of its branches is
a beef cattle farm businesses play a major role in the supply of
foodstuffs such as meat and agribusiness corn that provide
human food as well as animal feed. When viewed from the
market potential of beef cattle, seen an increase in meat
consumption in line with the increase in income and population
growth.
On the other hand, to meet the needs of the national beef,
until today we still rely on the supply of farm people and mostly
imported. Government program that announced self sufficiency
in meat in 2014, becoming a promising opportunity for both
beef cattle farm for fattening and
14 Moosa Genetic Farm
Hi %
0
*5 0
0
Premium Integrated
Meat Farming
breeding, see the huge domestic market to be met. While those
aspects of the development of cattle breeding faces several
constraints, among others, the problem of providing mass and
continuous feed, their limited land, poor farmers and the
capital structure of the cattle business people who are
moonlighting.
On the other hand the intensification of livestock activities
resulted in livestock manure is abundant and tend to disturb
the environment. And with technology engineering and
management simple, the livestock manure can be turned into
compost which have a benefit more for land and increase the
income of farmers.
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Crop Livestock Integration

Agribusiness Fattening of
Corn Corn waste cattles

A
Corn sorting: -
Tebon corn -
Cob corn -
Klobot corn

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Business Process
Premium Meat
Export Integrated
(Bali Farming
Angus/Wagyu)

Full Grown % &

0
% 0
Cow
Local Market

Embryo Sperm Premium Corn

Local Market Local Market Meat Plantin
Global Market Local Market g
Feed source for
Global Market Global Market livestock & to
be sold

Buyers
Full Grown
Embryo Slaughter Ready
5 million IDR Premium Cow
25 million IDR

Government Local Buyers Overseas

Gamete
Subsidy Per Buyers
• Embryo gamete/embryo
20 % breeding
• Feedlot
program Per pregnancy _J
• Farmers
Export basis
• Sperm

Premium Bali Per Livestock

Export Ready Per kg premium meat Local market
Breed Premium market
Full Rearing
Local Horeca (HORECA)
Export

16 Moosa Genetic Farm

"Moosa Beef will produce
the most premium
Indonesian export meat"

Moosa
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The Experts

Prof Arief Boediono,

PhD, Vet

Prof Arief is a Japanese trained embryologist in

Reproductive Medicine both in human and animals. He is a
fulltime lecturer at IPB Bogor. His experience in in vitro and
in vivo embryo production, embryo engineering, embryo
cryopreservation technique has proven to be instrumental in
providing successful outcome in Reproductive Technology in
breeding program.

Dr.Agr. Sigit Prastowo

S.Pt.,M.Si.

Dr Sigit holds PhD degree from Bonn, Germany and has

vast experience genetic screening for embryos in mammals.
His expertise is important in identifying high grade pedigree
in premium breed cattle.

18 Moosa Genetic Farm

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Dr Ivan Sini, FRANZCOG GDRM

MMIS SPOG
Dr Ivan Sini is the founder and CEO of Morula IVF Indonesia,
the largest IVF chain in Indonesia. He has over 10 years of
experience in clinical reproductive medicine. He is also the
President Commissary at Bundame-dik Healthcare System.
He is recipient of Ernst and Young Entrepreneurship Finalist
Award. He continues his innovation in reproductive
technology business in cattle breeding with Moosa Genetics.

Mr Ben Lim

Mr Ben Lim is Business Associate at Moosa. His experience

in Reproductive Technology Business in Singapore and
previous business developments in the region is a great
contribution to this business ventureship.

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■ 11
■ML* ■11 RP 1
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Li If11 1 j

The Experience
BMHS

BMHS is one of leading Healthcare Group in Indonesia. Its strength in

premium care in women and children hospitals has grown to the most
innovative company in healthcare technology such as Minimal Invasive
Surgeries, Robotic Surgery and Reproductive Technology

www.bunda.co.id

Morula IVF Indonesia

Morula IVF Indonesia is the largest IVF network in Indonesia
conducting over 2500 IVF cycles per year. Its business process and
pregnancy outcome is comparable and has been accredited
internationally to world class standard Morula IVF technology is a
proof to ensure high standard in any Reproductive Technology
investments

www.morulaivf.com

20 Moosa Genetic Farm

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Market

Project
West
Sumatra
as Beef Hub

Access to all Sumatra

Meat Market
• Land access

Access to Teluk Bayur

Harbor

• Indonesia Market

• Middle East

• Overseas

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Display Farm

Daima Integrated Farming

Complex Payakumbuh

• Breeding and Feed Lot

• Genetic process display
• Resort and Green Cafe
• Petting Zoo
• 10 Hectares

Daima Integrated Farm Retreat

Complex Padang

• Padang Resort and Cafe

• Small Villas
• Farming Education Centre
• Shop and Cafe
• 10 Hectares

22 Moosa Genetic Farm

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"West Sumatra Beef Hub is

an ideal example of cattle
breeding innovation and
efficiently replicable in
Indonesia" . A

Moosa
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6th Floor, Graha Anam,
Jl Teuku Cik Ditiro 11, Jakarta 10350

^ +62 21 3193-1833

[><] ivnsini@gmail.com