Scribd Logo
Upload

Welcome to Scribd!

  • Assignment Marketing Mix

    Uploaded by

    Valentina Constanza
    8 views1 page
    This document provides guidance for pair work on developing the beginning of a marketing plan by having students choose a niche, product/service, and answering questions about key aspects of the marketing plan including the product, price, place, and promotion. Students are asked to consider the key features of their product, why customers would want to buy it, how it differs from competitors, factors affecting price and how it compares to competitors, availability and distribution channels, and promotional strategies and contact points.

    Original Description:

    Original Title

    Assignment Marketing Mix (1)

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document provides guidance for pair work on developing the beginning of a marketing plan by having students choose a niche, product/service, and answering questions about key aspects of the marketing plan including the product, price, place, and promotion. Students are asked to consider the key features of their product, why customers would want to buy it, how it differs from competitors, factors affecting price and how it compares to competitors, availability and distribution channels, and promotional strategies and contact points.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    8 views1 page

    Assignment Marketing Mix

    Uploaded by

    Valentina Constanza
    This document provides guidance for pair work on developing the beginning of a marketing plan by having students choose a niche, product/service, and answering questions about key aspects of the marketing plan including the product, price, place, and promotion. Students are asked to consider the key features of their product, why customers would want to buy it, how it differs from competitors, factors affecting price and how it compares to competitors, availability and distribution channels, and promotional strategies and contact points.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Pair-work: Assignment

    Choose a niche (pets, kids, athletes, men, women, cleaning, health care, make-up, etc), think about a product/service to sell and
    answer the following questions to draw up the beginning of your marketing plan.

    Product: What are the important 3 features of your product? Why do people want to buy it?
    How is it different from products by your competitors?
    Price: What factors affect your price? How will you price compare with your competitors?
    Place: When and where is your product available to customers? Do you need a sales force or to
    attend trade fairs or make online submissions? What do your competitors do?
    Promotion: List the ways in which you will reach your audience. What are your contact points?

    You might also like