LOGO CAPTION & BRAND

PORTFOLIO
Meaning of brand portfolio
 A Brand portfolio is known as the leading brand of a company that covers all other brands or
companies operated by a company.
 The company uses a brand portfolio for marketing purposes and to help in boosting the sales of
their other brand’s products. Using a brand portfolio, a company declares that the child brand of
the company also follows the principles of the parent brand.
Definition of the portfolio
 A brand portfolio can be defined as an umbrella that encompasses different brands, products,
services, and companies of a large company. Companies use different brands to cater to the
needs and requirements of various market segments.
Example of brand portfolio
 Hindustan unilever limited is a
consumer goods company
 It headquarters at Mumbai,
Maharashtra
 It is owned by Anglo Dutch company
“Unilever”.
 It is the largest fast moving
consumer goods (FMCG) company in
India.
 HUL brands are spread across 20
distinct consumer categories
touching lives of every 2 out of 3
Indian.
History of HUL
 Hindustan unilever is an Indian public ltd
company owned by another company
Unilever that holds 52% of its share.
 HUL was formed in November 1956.
 It was formed by merging of three major
companies VANASPATI
MANUFACTURING COMPANY and
LEVER BROTHERS INDIA LIMITED
and TRADERS LIMITED.
 In 2007 the company was officially named
as HIDUSTAN UNILEVER LIMITED.
 On 17th October 2013 HUL completed 80
years in existence.
Logo of HUL
 The logo consists of twenty six icons intricately woven together to form a
“U”.

 These are Icons Sun, Bee, Hair, Sauces or spreads, Hand Flower, DNA, Palm
tree, Bowl, Spoon, Fish, Bird, Lips, Recycle, Spice & flavours, Sparkle, Tea,
Ice cream, Particles, Frozen, Heart, Wave& liquid, Container, and Clothes.
Products
Some of HUL’s major products are…
 Pure it water purifier
 Fair and Lovely
 Close up
 Kwality Walls
 Knorr
 Cif
 Wheel
 Annapurna salt and atta
 Dove
 Lux
 Lakme cosmetics
 Tresemme
 Rexona
 Pears
 Pepsodent toothpaste
 Sunsilk shampoo
 Sure anti prespirant
 Denim shaving products
 Clinic plus
 Clear anti dandruff hair products
 Hammam
 Lifebouy
 Liril
 Ponds
 Surfexcel
 Axe… and many more ….