Company: Etisalat April 2022

SW O T
A L YS I S
A N

Presentation prepared by Loria Michelle Fernandes

Company: Etisalat April 2022

Team Check-In & Icebreaker session SWOT Analysis

Introduction Thank You

Company: Etisalat April 2022
ICEBREAKER
Before we begin with the session, let’s warm up a little with these
icebreaker questions What’s your
morning
What’s the most routine?
challenging
thing you’ve
done in your
life?
What did
you have for What’s a
breakfast random act of
today? kindness you
did for a
stranger?
Company: Etisalat April 2022
INTRODUCTION
 Etisalat is a telecommunication industry that was formed during the year 1976 and is headquartered

in the United Arab Emirates.

 The various products that the company offers are internet services, fixed line, and mobile telephony,

and digital television.

 It is a multinational Emirati based telecommunications services provider that currently operates in

about 15 countries.

 The company is the 14th largest mobile network operator in the world and has a strong customer

base of about 167 million.

 The company was named as the most powerful company in the Forbes magazine of the Middle East.

 Etisalat is one of the Internet hubs in the Middle East and provides good connectivity to the other

telecommunications operators in its specified locations.

 Having a huge network in various regions, let us examine the SWOT analysis of Etisalat.

 SWOT stands for Strengths, Weakness, Opportunities, and Threats.

 Based on the dynamics of our group and our goals, a SWOT analysis
allows us to focus on areas that can help us maximize our strengths,
remove our weaknesses, leverage on opportunities, and address threats.
 Strengths in the SWOT analysis of Etisalat
Largest network 
In the Middle East and Africa, Etisalat is the largest carrier of international voice traffic and is
the 12th largest in the world.
It has about 510 roaming agreements that cover about 186 countries thereby enabling
3G, BlackBerry, GPRS, and voice roaming.

Market share 
Etisalat’s current market share is about 156 billion AED. By having the net revenues of about
52.4 billion AED and a net profit of about 8.4 billion AED, the company is ranked on top for
the most profitable telecom groups.

Best-in-class customer experience
The Etisalat’s group is to present best customer experience in both domestic and international
level. It delivers attractive returns to the shareholders at the same time investing in the long-
term goal of the company.

Awards and Recognition 

It has focused on building the state-of-the-art telecom infrastructure and has also taken up the
position of leadership of innovation and reliability among the international and regional
operators.
Weakness in the SWOT analysis of Etisalat
Manage global operations 
The Company faces problems to manage global operation due
to the availability in many places at a time.

Producing new fiber-optic network 

Development of new fiber-optic network for the sake to reduce
the cost of services and to enhance the data revenue stream.

Low network coverage 

The network coverage provided by Etisalat is low as compared
to its competitor Du.

High calling charges 

The calling charges are high in this network. This is a major
weakness as customers can think twice before choosing this
network.
 Opportunities in the SWOT analysis of Etisalat
Increased offering to customers
Etisalat provides many types of product to the customers. By
this, the company tries to enhance its customer base thereby
having an opportunity to perform better.

Strong economic foundation 
The Company has strong economic fundamentals that are
sustained by the high GDP per capita of the country that has
been raised due to oil prices.

Mobile Number Portability (MNP) 

The mobile number portability permits mobile subscribers to
retain their mobile telephone numbers at the time of change
from one mobile network operator to another. This enables any
unsatisfied subscribers from other networks to transfer to
Etisalat’s network easily. If the company provides better
services than other network providers, it can increase its market
share easily.
Threats in the SWOT analysis of Etisalat

Emerging new telecom company 

The telecom sector is at its boom and many telecom industries
keep coming up with more affordable and competitive strategy.
This can be a serious threat to Etisalat’s business.

Strong competition from Du 

Etisalat faces a serious threat from Du who keeps expanding its
services to a great height.

Incentives of other mobile company 

The incentives offered by other mobile companies can be a
serious threat to Etisalat. These incentives attract many
customers thereby preventing few to become Etisalat customer.