Product Life Cycle

Growth
4th Requirement
EMG161
 Marketing
Objective

- Maximize market share

Presentation Title 9/3/20XX 2

 Product: Apple
AirPods
• Introduced last September 7, 2016
• The first wireless earbuds developed

9/3/20XX Presentation Title 3

 Product Strategy

- Customers can choose any model

of AirPods optimal for the device
.

4
 Pricing Strategy

Pricing Strategy

- Different models of AirPods with

different prices
- More expensive than other affordable
wireless earphones/headset available
in the market

5
 Removal of headphone jack to
apple’s new devices

Promotion Interactive website design

strategy
Exhibiting the content and
features of the product

6
Place(Distribution)Strategy
Available on the following platforms:
- Apple website
- Apple store app
- Other market sellers(Lazada, shopee, etc.)
- - Free engraving mix of emoji, text, and
numbers

7
Thank you