Product Life Cycle

Decline5
th
Requirement
EMG161
Marketing Objective
- Reduce expenditure and “milk” the brand

9/3/20XX Presentation Title 2

 Product: iPod Touch

• Introduced and released last September

5, 2007
• Similar to the iPhone but not definitely a
smartphone

9/3/20XX Presentation Title 3

 Product Strategy

- Minimal improvements
- Has the latest operating system
of new iphones

4
 Pricing Strategy

Pricing Strategy

- 7th generation iPod Touch is cheaper

than the 1st Generation

5
 Promotion strategy

No advertisements added

No latest events on their iPod Touch models

Relies on pictures for the information provided

6
 Available on the following platforms:
Place(Distribution - Online apple store
)Strategy - Authorized retail locations

7
Thank you