Introduction

 One of India’s largest Holiday & Leisure services

provider
 Club Mahindra was set up in 1996
 First resort at Munnar became operational the next
year.
 Total of 111,733 members all over India
 33 exotic resorts, 1476 apartments & cottages
 Affiliated to more than 5000 resorts in India and
abroad
Across India…

Branch 19
offices
Retail outlets 61

Franchisee 129

Service office 1

Onsite 7
Different Products…
 Lifetime Holidays (7 days every year for 25 Years
Membership across 5000+ resorts through RCI)

 Club Mahindra Travel (All Travelling needs like

Resort booking, Air Tickets, etc.)

 One Time Holiday (Non Members)

 Fundays (Corporate membership)

 Zest (Short Breaks 6 days every year for 10 years

across 5 resorts)

 Homestays targeted mainly at foreigners

Valuing Customers…
Common features across all
destinations
 Welcome drink on arrival

 Complimentary Tea / Coffee making facility in the room

           
 Breakfast, Lunch & Dinner daily(on Buffet/Fixed Menu
basis)

 Add-on’s like Ayurvedic massage, Facials etc

 Discount on alcohol, laundry services etc

Cont…
 Concept of floating week and resort

 Place of stay designed to suit topography of the

location

 Non-conventional accommodation such as log huts,

tents and floating cottages Resort Design

 Adding innovative activities

Business Model…
Competitors…
Differentiator…
Conventional Club Mahindra Benefits
Model Model Customer Company

Separate companies Integrated value Highest quality of Good overall control

for value chain chain standards delivered
Pure Vacation VO + Hotel Lowered annual Better income with
Ownership(VO) maintenance cost better occupancy
resorts
Fixed week-Fixed Floating week- Flexibility to choose Stronger brand
resort Floating resort date and resort proposition & yield
every year management
Variable Fixed price+Internal Greater Interest revenues
price+external financing transparency & ease
financing of purchase
Single sales Multi sales channels Tier-II town Scalability + Cost
channels – Resort – Franchisee customers also efficient
tours operations accessed
Limited service Full service resorts Complete family Stronger brand
resort holiday experience recall