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  • Attitudes: Dr. Sagar Karia Md. Psychiatry L.T.M.M.C. & G.H., SION

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    Haris Peace
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    This document discusses attitudes and their components. It defines an attitude as a learned predisposition to respond consistently in a favorable or unfavorable way to a given object. Attitudes have three components - affective, behavioral, and cognitive. The functions of attitudes include adjustment, ego defense, knowledge expression, and value expression. Attitudes are formed through mass communication, direct experience, classical and operant conditioning, family and peer groups, and vicarious learning. Theories of attitude change include balance theory and cognitive dissonance. Factors that influence attitude change are the source, content, and the receiver.

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    ATTITUDES final

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    This document discusses attitudes and their components. It defines an attitude as a learned predisposition to respond consistently in a favorable or unfavorable way to a given object. Attitudes have three components - affective, behavioral, and cognitive. The functions of attitudes include adjustment, ego defense, knowledge expression, and value expression. Attitudes are formed through mass communication, direct experience, classical and operant conditioning, family and peer groups, and vicarious learning. Theories of attitude change include balance theory and cognitive dissonance. Factors that influence attitude change are the source, content, and the receiver.

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    13 views17 pages

    Attitudes: Dr. Sagar Karia Md. Psychiatry L.T.M.M.C. & G.H., SION

    Uploaded by

    Haris Peace
    This document discusses attitudes and their components. It defines an attitude as a learned predisposition to respond consistently in a favorable or unfavorable way to a given object. Attitudes have three components - affective, behavioral, and cognitive. The functions of attitudes include adjustment, ego defense, knowledge expression, and value expression. Attitudes are formed through mass communication, direct experience, classical and operant conditioning, family and peer groups, and vicarious learning. Theories of attitude change include balance theory and cognitive dissonance. Factors that influence attitude change are the source, content, and the receiver.

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    of 17

    ATTITUDES

    Dr. Sagar Karia


    MD. PSYCHIATRY
    L.T.M.M.C. & G.H., SION.
    DEFINITION
    • A learned predisposition to respond in a
    consistently favorable or unfavorable manner
    with respect to a given object.
    • Is a summary of evaluations made of different
    aspects of attitude object.
    • It is open to revision.
    • Eg. liking-disliking, pro-anti, favoring-not
    favoring and positive-negative
    Objects of attitudes
    Attitude Components

    Affective Behavior

    Cognitive
    Functions Of Attitude
    Adjustment Ego
    Defensive

    Attitude

    Knowledge Value
    expression
    Formation Of Attitude
    Mass Experience with Classical
    Object
    Communication Conditioning

    Economic Attitude Operant


    Status Conditioning

    Family and Peer


    Vicarious
    Interaction with
    Groups Learning
    others
    Attitude Theories

    Balance theory

    Cognitive
    dissonance
    Counter attitudinal role play
    Factors in attitude change
    • Source
    • Content
    • Receiver
    Source
    • Credibility • Attractiveness
    – Expertness
    – Trustworthiness
    Content
    • Suggestion
    • Appeals to fear
    • One sided vs two sided
    Receiver
    • Influenceability
    • Selective attention and interpretation
    • Immunization
    Petty & Cacioppo’s (1986) dual-process
    model of persuasion
    GOLDEN WORDS
    THANK YOU

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