Why Networking is Important

Educational Slot for BNI Admirals, Malappuram Region

Business owners use networking as a means to
form relationships with others that help to
expand their business' ability to find new
customers, partner and grow.
A key element to effective networking is to
make YOU known.  The more people you meet,
the more people there will be to get to know and
remember both you and your business. You
should use every professional and social
opportunity to meet and connect with new
people.
Some Key Reasons
1. Business Referrals & Leads

Networking is a great way to acquire new referrals.  Using the contacts you make when you meet
people can open doors for business opportunities.
2. Identify Best Practices

Networking is a great way to identify business best practices or industry benchmarks. Learning from
what others do is a valuable strategy for all businesses.
3. New Business Trends

Networking can help you stay on the cutting edge of technology and new business trends.  These types of
relationships and “inside” information can give you an advantage over your competitors by implementing
new and fresh ways of doing things.
4. Increased Confidence

By regularly networking, and pushing yourself to talk to people you don’t know, you will get
increased confidence the more you do this. This is really important as a business owner, because
your business growth is very dependent on talking to people and making connections.
5. Connections

“It’s not WHAT you know, but WHO you know”. This old adage is absolutely true when it comes
to building successful business. To grow your business quickly you will need to have a strong
source of relevant connections in your network that you can call on when you need them.
Networking can open the door to talk to highly influential people that you wouldn’t otherwise be able to
easily talk to or find.
It’s not just about who you are networking with directly either – that person will already have a network
you can tap into as well. So ask the right questions to find out if the person you are networking knows
who you want to know!
Thank You!