MEDISYS CORP.

:
THE INTENSCARE PRODUCT
GROUP-1:
ISHTA RAINA-21025
KHUSHI MEHTA-21028
SHUBHAM GUPTA-21055
TANVI SONI- 21061
Brief background of the company
■ MediSys Corp., a privately held U.S.-based medical device manufacturer,
was founded in 2002.Its annual revenues in 2008 were $400 million, and
the company employed 1,750 people.

■ The Company developed, manufactured, and sold medical monitoring

systems for the hospital segment.

■ MediSys’s first two products were highly successful specialty pulmonary

and renal monitoring system.
Good practices of the company
■ Its entrepreneurial culture had fostered innovative thinking across the company, and as a
result, numerous promising initiatives were at various stages of development—from
redesign to development of new systems.

■ Most of MediSys’s professional employees embraced the cross-functional team design

and parallel development process.

■ Before the IntensCare team was formally chartered by Beaumont, the group was
convened by Aaron Gerson and typically met every other Friday afternoon for an hour
or so.
Bad practices of the company

■ Conflicts between the team members.

■ Deeply challenged to meet the aggressive deadlines creating intense

pressure on the employees,

■ Not fixing the bottlenecks at the time required causing delay of the work.
Problems that the company faces

■ The two competitors who have announced their plans to enter the field have described
what essentially a modular design is.

■ The team was at loggerheads over how to proceed on modular design.

■ Any major problems in product design would create a cascade of delays in the
marketing of the product that the IntensCare business plan could not accommodate
further to this point the colleagues on the IntensCare team had not given much
confidence in their competence in general.
Solutions to these problems

■ Bret O’Brien was the lead engineer on the IntensCare project where he managed several
other engineers working on redesigns for the two existing MediSys systems and on one
new system in the early stages of development to compete along the competitors.
■ The teammates started working together by keeping aside their differences.

■ They introduced a new parallel system for product development.

THANK
YOU