Paytm

PRESENTED BY :
 SHANYA GULATI
 SAAKHI BHAGAT
 SAURABH PANDEY
 ROSHAN UPRETI
 TUSHAR LANGOO
 SHUBHAM MISHRA
 PAYAL SHOKHANDA
 YASH GUPTA

 BBA SHIFT-2 (SECTION-B)

Paytm - A FINTECH
COMPANY
Founded 2010

Headquarters Noida, Uttar Pradesh

Founder Vijay Shekhar Sharma

Investors ANT Financial Services Group, Personal

Investment by Ratan Tata one97
 Vijay Shekhar Sharma first tasted
success in 2010 when he founded
the digital payments firm
Paytm. At the time, the trained
engineer sold mobile content via a
small company. Paytm began as a
mobile recharge company and
Paytm got the real boost in 2016 grew quickly after Uber listed it as
after the government brought a quick payment option in India.
demonetisation that led to a ban
on high-value currency notes
and digital payments were
encouraged. By 2017, Vijay
Shekhar Sharma had become
India's youngest billionaire. At
present Forbes puts Sharma's net
worth at USD 2.4 billion.
 One97
“Paytm karo”

ABOUT PAYTM
 Paytm (abbreviated for PAY-Through-Mobile) is an
Indian e-commerce shopping website launched in 2010
owned by One97 Communications which initially
focused on Mobile and DTH Recharging.
 It gradually provided recharging and bill payment of
various portals including electricity bills, gas bills as
well as telephone bills.
 Paytm is an e-commerce platform
 Owned by One97 communications
 
They have 122 registered users and 75Million
orders per month.
BUSINESS MODEL OF
Paytm
 Paytm basically works on the marketplace
e-commerce business model.
 Paytm business model has undergone
many changes since it was launched, at the
outset, it deals in mobile recharge and bills
payment services.
Thus the business model of Paytm returns
from the marketplace to virtual Banking
structure.
 ABOUT PAYTM
 Paytm (abbreviated for PAY-Through-Mobile) is an
Indian e-commerce shopping website launched in
2010 owned by One97 Communications which
initially focused on Mobile and DTH Recharging.
 It gradually provided recharging and bill payment
of various portals including electricity bills, gas
bills as well as telephone bills.
 Paytm is an e-commerce platform
 Owned by One97 communications
 They have 122 registered users and 75Million
orders per month.
 BUSINESS MODEL OF
Paytm

 Paytm basically works on the

marketplace e-commerce business
model.
 Paytm business model has undergone
many changes since it was launched, at
the outset, it deals in mobile recharge
and bills payment services.
 Thus the business model of Paytm
returns from the marketplace to virtual
Banking structure.
 One97
“Paytm karo”

ABOUT PAYTM
 Paytm (abbreviated for PAY-Through-Mobile) is an
Indian e-commerce shopping website launched in 2010
owned by One97 Communications which initially
focused on Mobile and DTH Recharging.
 It gradually provided recharging and bill payment of
various portals including electricity bills, gas bills as
well as telephone bills.
 Paytm is an e-commerce platform
 Owned by One97 communications
 
They have 122 registered users and 75Million
orders per month.
BUSINESS MODEL OF
Paytm
 Paytm basically works on the marketplace
e-commerce business model.
 Paytm business model has undergone
many changes since it was launched, at the
outset, it deals in mobile recharge and bills
payment services.
Thus the business model of Paytm returns
from the marketplace to virtual Banking
structure.
 Business Model for
Market Place

LIST GET CUSTOMER SELLER HAS SELLER GETS

SELLERS SHOPPERS BUYS THE TO SHIP THE THE AGREED
FOR BROWSING DESIRED PRODUCT PLACE FOR
SELLING THROUGH PRODUCT TO THE THE PRODUCT
THEIR PRODUCT CUSTOMER LESS THE
PRODUCTS CATEGORIES COMISSION
CHARGED BY
PAYTM

STRENGTHS
 Huge population in the
target segment.
 More number of
merchant and user then
any other competition.
 Universal compatibility
of app and website in all
platforms
WEAKNESS
 Overload site and slow
servers
 Increasing number of
unsuccessful payment.
 Unable to handle traffic
when new offers are
introduce

OPPORTUNITIES THREATS

 Increasing awareness of app

among people.  High capable
 Increasing usage of internet of
daily needs.
competition.
 Exponential growth in online  Connectivity problems
shopping in many areas
STRENGTHS
Huge population in the
target segment.
More number of merchant
and user then any other
competition.
Universal compatibility of
app and website in all
platforms
 WEAKNESS

Overload site and slow servers

Increasing number of
unsuccessful payment.
Unable to handle traffic when
new offers are introduce
 OPPORTUNITIES

Increasing awareness of app

among people.
Increasing usage of internet of
daily needs.
Exponential growth in online
shopping
 THREATS

High capable
competition.
Connectivity problems in
many areas

STRENGTHS
 Huge population in the
target segment.
 More number of
merchant and user then
any other competition.
 Universal compatibility
of app and website in all
platforms
WEAKNESS
 Overload site and slow
servers
 Increasing number of
unsuccessful payment.
 Unable to handle traffic
when new offers are
introduce

OPPORTUNITIES THREATS

 Increasing awareness of app

among people.  High capable
 Increasing usage of internet of
daily needs.
competition.
 Exponential growth in online  Connectivity problems
shopping in many areas
ACTIVITIES
PRIMARY

OPERATIONS OUTBOUND MARKETING STARTUP

LOGISTICS AND SALES

PROCUREMENT
VALU
TECHNOLOGY
DEVELOPMENT
HUMAN RESOURCE
E
MANAGEMENT
FIRM
INFRASTRUCTURE
SUPPORT ACTIVITIES
SERVICES OFFERED
BY Paytm
ADDITIONAL
SERVICES……
MOVIE TICKET
BOOKING

HOTEL BOOKING

PROVIDING GIFT
CARDS

FLIGHT TICKET
BOOKING
AND SO ON…
 PRODUCT
MOBILE AND ITS
RELATED
LINE…
CARS AND BIKES AUTOMOBILE
ACCESSORIES ACCESSORIES
ACCESSORIES

HOME AND
BABY KIDS AND
ELECTRONICS KITCHEN
CHILDREN TOYS
EQUIPMENT

MEN’s AND
SPORTS
WOMEN’s FASHION
ACCESSORIES
APPARELS
WEB TECHNOLOGIES OF
PAYTM
CONTINUED….
SERVER SIDE
PROGRAMMIN JAVA SCRIPT
G LANGUAGE

CLIENT SIDE
PROGRAMMIN JAVA SCRIPT
G LANGUAGE

MARKUP
LANGUAGE HTML

CHARACTE UTF-8: UTF-8 (8 bit Unicode Transformation Format) is a variable-

R length character encoding for Unicode, which is backward
ENCODING compatible with ASCII.

EXTERNA External Cascading Style Sheets define style

L CSS rules in a seperate CSS file.
CONTINUED….
INLINE CSS:
SESSION
Embedded Inline Cascading
COOKIES:
Style Sheets define
CSS: style rules directly
Session cookies are
Embedded temporary cookies,
within an
Cascading Style which are deleted
(X)HTML element
Sheets define a set when the user
using the style
of style rules in a closes the browser.
attribute.
<style> element
within a web page.

HTTPONLY
COOKIES: NON-HTTPONLY
Http Only cookies COOKIES:
are used only in the Non-Http Only cookies
HTTP protocol and are used in the HTTP
protocol and also in client
not in client side
side scripts, which may be
scripts, which may a security threat.
increase security.
 SECURE HTTP STRICT SSL CERTIFICATE WEB SERVER
TRANSPORT AUTHORITY
TOP LEVEL
COOKIES DOMAIN
SECURITY  NIGNX is a
Geo Trust is a SSL lightweight open
Secure HTTP strict certificate authority source web server. COM-
cookies are transport owned by Symantec.  NODE.JS is a Commercial
This includes SSL server side Entities
used only via security(HSTS)
certificates issues by JavaScript
an encrypted defines a the certification environment for
mechanism branch of Equifax,
connections, enabling web
writing network
which was acquired programs such as
which may sites to declare by Geo Trust. web servers
increase themselves.
security.
 PAYTM REVENUE
 Paytm's revenue is being driven
by payment and financial services,
which now contribute around
77% of its total revenue,
according to the filings. Sharma
said the company will continue to
focus on the broader financial
services business instead of just
one or two specific payments
businesses.

Paytm Revenue Model can be divided

into following categories:
 Marketplace (Paytm Mall)
 Recharge Services
 Bill Payments
 Paytm Wallet
 Payment Solutions
 Digital Gold
 Paytm Bank
CONTINUED....
 Recharge Services
 Paytm Marketplace
(Paytm Mall)
There was a time when Paytm
 Today, with over 120 million buyers
Business Model consisted just
and 2 million daily transactions , mobile recharge and bill payment
Paytm is the most beneficial services.
marketplace for sellers. The company charge
 Revenue from this subcategory is commissions from these
generated as fees and commissions operators.
from the sellers.

 Bill Payment
 Paytm Wallet
In addition to the recharge
facilities, the customers can even  Paytm Wallet is a semi-
pay their electricity, telephone,
closed wallet used to store
water, etc. bills on Paytm.
currency in digital form
Revenue, just like recharge
Paytm wallet doesn’t permit cash
services, is generated by charging
withdrawal.
commissions from these
providers
CONTINUED....
 Payment Solutions
 Paytm offers smart payment
solutions for online businesses.
 The payment solutions allow them
to accept online payments through
Paytm.
 Digital Gold
 Gold is considered as the safest
investment in India and Paytm has full
plans to capitalize on this.
 The company wants its users to have
something which they call a Gold Bank
account, which will allow users not only
to buy gold, and store it in digital form,
but also to use the gold to buy other
services on Paytm.
CONTINUED….
 Paytm Bank
 A payments bank is a digital bank
which can accept deposits and give out
interests on the deposits.
 Just like the Paytm wallet, users
operate Paytm bank using their
smartphones.
 Paytm also issues debit cards with QR
codes which can be scanned at various
points.
COLLABORATORS OF
PAYTM
PRODUCT SOURCING
Paytm clarified that the
Ecommerce platform Paytm company's focus remains on
has its association with scaling its B2C commerce
Alibaba group to enable business and this move is
Indian sellers to source more in-line to help sellers
products from China and source effectively.
other countries.

The company has identified

Sellers who source using Paytm about 25-30 Indian
ties are allowed to sell on other merchants with a credible
marketplaces as well including track record to incubate
Flipkart, Snapdeal, Amazon, under categories including
Shop Clues. home and kitchen,etc.
 PROS OF PAYTM CONS OF PAYTM

 Easy accessible  Doesn’t provide options to write

 Quick payment at Paytm reviews about products
 Doesn’t provide personalized
 Mobile Friendly support
 Cashbacks  Poor customer support
 Discount on products
 RBI approved Digital
Wallets
 Secured and safe payment
 45+ banks for net banking
 Rs 1 Lakh + Money
transfer
 FAMOUS QUOTES BY
VIJAY SHEKHAR
SHARMA

“If you're up
“I don't even know against a big
English, But here I guy, ignore the
am as the youngest big guy”
Indian Billionaire”

“I don't need to
sleep, I am
living a dream”
THANKYOU