Dimensional

Foundation of
Business
CHAPTER 2

N AT U R E O F B U S I N E S S

R E P O RT E R : K A R E N R E I R . F R A N C I S C O
Dimensions are the factors
constituting the business
environment include economic,
social, technological, political and
legal conditions which are
considered relevant for decision-
making and improving the
performance of an enterprise.
3 Dimensions of Business 

1. Business as a Fundamental 2. Business as an Industry 3. Business as a Corporate

Social Process Function Activity
Business as a
Fundamental
Social Process
• Business is a natural consequence of the need
for complementation among men in society.
• Its natural objective is to provide a process to
fill in the gap between the needs and what are
needed towards the satisfaction of human
needs for the integration of man's human
existence or the total development of a man.
• Quality of life and Quality of Society
• Business as part of the Society
Business as an
Industry
Function
It is an immediate objective of a Business
to provide a venue for business industries
to operate. Business as an industry is a
natural extension of business as a social
process. It shares the common objective
of providing a quality of life and society.
Business as a
Corporate
Activity

1. IN ITS ROLE AS A COMPANY- to provide the

Company Core Service as its immediate objective

2. IN ITS ROLE AS A BUSINESSMAN - to

provide his personal service as his immediate
objective by utilizing the company's core service to
create or generate customer satisfaction which is
his intermediate end, in order to earn profit which
is his ultimate end
Business in a
Conceptual
Framework
The Nature of Man
• Man is unique.
• Man may differ in many aspects.
They may differ in size, color of
skin, race, socio-economic status
and many more.
• Man is a social being that must live
in society with others to actualize
potentials.
• Man is also a political animal that
would naturally seek self-
preservation and project his
interest at all cost.
 1. The Need for Society

2. The Need To Work

Man Needs for
Complementation
3. The Need for Exchange
The
Need for
Society
The Need for Society
• Man does not exist unto himself
alone. 
• He needs material individuality that 
make him dependent to other to
satisfy the needs. 
• He needs food, clothing and shelter
which he cannot produce alone
• He needs to belong in a society. Thus,
society is not a matter of choice but a
necessity. 
The
Need to
Work
 The Need to Work
• Man has to work for the acquisition
of what he lacks. 
• Work is a fundamental dimension in
man's existence
•  We Need to Have Purpose, work
provides an avenue to fulfill a
purpose.
• Man should work to earn his bread
and provide others with what
he produces.
The Need
for
Exchange
The Need for Exchange
• Exchange is a process of obtaining
something of value by offering
something in return.
• This relationship of mutual
dependence and mutual
cooperation gives rise to the process of
exchange. 
• The process is a natural order in society
as a natural social need. People who
depend on one another naturally
cooperate among themselves .
Filling
the Gap
Filling the GAP
The process of filling in the
gap is the ROLE of the
Business. A natural and
fundamental social process
created by the very nature of
MAN and the SOCIETY.