Case Study on a restaurant

and its strategies

Moriom Shimu Rahman

ID-1821521630

Ananna Proma
ID-1812906630

Azizul Hakim Saqeeb

ID-1520823630

Mohammad Musayed Hossain

ID-1431169630

Tariqul Islam Turjo

ID-

Nuzhat Yousuf
ID-1811925030
Background
. Kacchi Bhai first opened their branch in Bashundhara
Residential Area in the year 2018  In a very short span
of time, restaurant quickly earned trust from the
consumers by fulfilling their taste expectations. The
restaurant has fine dining system with soothing
ambience where can enjoy food and spend time.
Kacchi Bhai is famous for its unique taste of Kacchi
Biriyani. It is served with good amount of mutton,
fried potato and Bashmoti Rice.
Pricing Strategy
There are mainly 2 options for set
price –
1) Raise prices to reflect higher utility
2) Lower prices to generate demand
Kacchi bhai follow “lower price to
generate demands.”
Porter‘s Five Forces

• Threat of new entrants-

• Threat of substitute-
• Bargaining power of
buyers-
• Bargaining power of
suppliers-
• Rivalry among Existing
competitors-
SWOT analysis

Strength
1.They increasing their food item limit as much as they can

2.Their pricing is very much affordable which is one kind of their strength to get the market and the customer. They are
rice is higher quality.
3.They focus on all income group higher to lower as well as students with low income and friendly budget

Weakness
1.They do not ensure proper marketing for their brand .
2.They have a planning gap to expand their business in the national level.
3.Lack of promotion is another weakness of them .

Opportunity
1.The number of dishes is increasing by them which make customer excited toward new taste and new flavour.
2.Arrangement for business is increasing for all types of customer higher to middle class or higher to lower level.

Threat
1.There are a lot of competitor by them.
2.Competitive market and at the same time fastly available substitute item..
3.Also they have to reduce price when competitors at the same time reducing price.
Competitive Advantage
• Kacchi Bhai is the second fully Kacchi focused chain brand in
the country which gave it opportunity to service and
capture market
• Kacchi Bhai became the go to place for Kacchi’s in areas
where it serves despite competitor offerings being available
• Kacchi Bhai got the prime locations in the city while
competitors and up starts are struggling
Competition
.The market for restaurant
businesses is saturated now and
there are multiple options for
consumers to choose. One will
find at least 4 to 5 restaurant in a
specific area
.Tons of restaurant serving kacchi
biriyani in the market and most
of them cooks kacchi with the
banglamoti rice where as
kacchibhai serves kacchibiryani
with bashmoti rice ,this creates
point of difference.
BCG matrix Group
• Kacchi Bhai products are included in stars
quadrants.
• It is affordable and maintain it’s quality .
• Customers are really attracted by it’s
products.
• It has 8 outlets all over the Dhaka.
Quality
Kacchi Bhai is a
success as
customers are
satisfied with
the food as
well as the
service.