INTRODUCTION TO

ENTREPRENEURSHIP
By:– Dr Nur Yuhainis Ab Wahab

LEARNING OBJECTIVES:-
1. Explain the concept of entrepreneur and entrepreneurship
2. Elaborate the characteristics of successful entrepreneur
3. Describe the types of entrepreneurship
 WHO IS THE
ENTREPRENEUR?
• Entrepreneurs is an individual who always dare to take
entrepreneurship endeavour.

• Brave to take any risk associated to the business, whether it is

financial or non – financial risks for each start up or new
ventures.

• Entrepreneurs are individuals who actively form or led their

own business and nurture them for growth and prosperity.

• The entrepreneurs who undertake entrepreneurial activities

will identify economic needs, consider offering a business
solution, proceed assembling the resources required and
assume the risk of either succeeding or failing.

• The term is also used to refer to someone who shows

initiatives and the one who introduces change as well as new
order while contributing to economic development of a nation. By:– Dr Nur Yuhainis Ab Wahab
THE ROOT OF
ENTREPRENEUR• The term “entrepreneur” is originated from French word
“entreprendre” which means ‘a go between’ or ‘between – taker’.
Originally

• French verb ‘entreprendre’ means ‘to do something’ or ‘to undertake’.

13th
century

• The noun (entrepreneur) had emerged to refer to someone who

16th undertakes a business venture.
century

• An economist Richard Cantilon is believed to be the first who used the

term which refer to someone who bear the risk associated with the
1730 business engaged.

By:– Dr Nur Yuhainis Ab Wahab

 DEFINITION OF
ENTREPRENEUR
Entrepreneur ECONOMIST
Who brings capital, labors, land (assets and resources) into combination
that makes the value greater than before

PSYCHOLOGIST
A person that is typically driven by certain internal forces to obtain
something, experiment, explore and escape authority of others

BUSINESSMAN
Either a threat (aggressive competitor) or an ally (source of supply,
customer, etc..)

By:– Dr Nur Yuhainis Ab Wahab

 INDEPENDENCE
The condition of not working for others,
1 3 PROFIT
Entrepreneurship offers a vehicle for
Being able “to do your own thing”, make your
creating huge financial rewards and self –
own decision, and exert greater control over
satisfaction, It can be a fast route to
your working environment are attractive
richness.
alternatives to the conformity associated with
life in a big company.
WHY PEOPLE BECOME AN
ENTREPRENEUR Some may challenge themselves by
taking the calculated risk of business
Looking for chance to be part of a
new environment or to be exposed venture. Typically, higher risk often
to a new environment. associate with higher return.
OPPORTUNIT
Y
2 4 CHALLENGE

By:– Dr Nur Yuhainis Ab Wahab

 ENTREPRENEURIAL
CHARACTERISTICS
EXERCISE 1

Watch https://www.youtube.com/watch?v=IJXBet--kvg

Find several entrepreneurial characteristics associated with the

entrepreneur
 LIST OF ENTREPRENEURIAL
CHARACTERISTICS
Understand
Make the best Business
Got lot of ideas what the people Original flair
of things planner
want

Turns wants
Making cash in
Made a plan and needs into Work out
different ways
real product

Bring ideas to Never use the Dreams sky –

Self – belief
life word “cannot” high

Look around
Initiative with ears to the Super clever Vision
ground

Determination Begin with Make a buck of

Visualize
and drive simple idea any endeavor
By:– Dr Nur Yuhainis Ab Wahab
 UTMOST IMPORTANT CHARACTERISTICS TO
BE SUCCESSFUL ENTREPRENEURIAL
7. PASSION
1. SELF - MOTIVATION 3. TAKE RISKS 5. BASIC MONEY Feel deeply about their product or
You need to be dedicated to your plan Playing it safe almost never leads to MANAGEMENT SKILLS AND services or mission. It help to find
and keep moving forward – even if you success as a business owner. Understand KNOWLEDGE
how money works so that you motivation when you are
aren’t receiving an immediate paycheck Understanding calculated risks that know where you stand, and run your discouraged and it will drive your
are more likely to pay off business on sound principles. forward

2. UNDERSTAND WHAT YOU 4. KNOW HOW TO 6. FLEXIBILITY

OFFER
Need to know what you offer and how it
fits into the market. Whether it’s a product
or service.
Being able toNETWORK
connect with others and
recognize partnership opportunities can
take you a long way as a business owner
Be willing to change as needed. Stay on top
of your industry and be ready to adopt
changes in processes and product as they are
needed
By:– Dr Nur Yuhainis Ab Wahab
 ENTREPRENEURIAL
CHARACTERISTICS
EXERCISE 2

Find out and read any articles, regarding the most favorite entrepreneur that
you really want to be like.
List down and elaborate any three (3) of the entrepreneurial characteristics
that made them succeed in their business endeavour.
 WHAT IS
ENTREPRENEURSHIP ?
• Entrepreneurship = process of identifying the opportunity
converting the opportunity into marketable products or
services using creative and innovative means and through the
process creates value and wealth to the society.

• It also refer to economic study of a person who starts,

manages, assume the risk of a business venture.

By:– Dr Nur Yuhainis Ab Wahab

 EXERCISE 3 WHAT IS ENTREPRENEURSHIP
?
By using the illustration below, please define the term “entrepreneurship”.
The process

Sales By:– Dr Nur Yuhainis Ab Wahab

 TYPES OF
INDEPENDEN ENTREPRENEURSHIP
CORPORATE SOCIAL
COOPERATI
DIGITAL FRANCHISE
T VE
Begin with Involves in
identifying a creating Carried out Be more
To solve Firm that
business new business diverse and
community’s already
opportunity, products problem in a entity geographical
setting up the registered successful
and very specific ly for product or
business services in under the business
timeframe service
entity, order to and limited Malaysian borderless.
growing sustain Cooperative
resources For example:
business to existence Societies
higher level For(R&D)
example: Commission early For example:
& planning For example: Act marketer in KFC, McD
Tan Seri Prof Muhammad Msia is Irfan
the harvest Syed For example:
strategy Yunus a Khairi
Mokhtar prominent Koperasi
Shah Bangladeshi Guru
(Malaysian economist put Malaysia
King of effort & to set (KGM)
Rice) up bank for poor
(Grameen Bank)

By:– Dr Nur Yuhainis Ab Wahab

SUCCESSFUL MALAYSIAN
ENTREPRENEUR
CORPORATE TITAN
 Tan Sri Syed Mokhtar Shah lived in a Kampung Hutan
Keriang in Alor Setar, Kedah
 He took over his father business and started his own
business ventures included transportation and rice in
first few years
 He is one most of reclusive tycoon in Malaysia – with an
estimated net ~ USD 1.8 billion according to Forbes
 Have assets include MMC Corp and DRB – Hicom Group

By:– Dr Nur Yuhainis Ab Wahab

SUCCESSFUL MALAYSIAN
ENTREPRENEUR
THE FATHER OF HAWKERS
 Tan Sri Datuk Tiong Su Kouk is the founder of CCK
Consolidated Holdings Berhad, which Sarawak’s largest
producers of frozen seafood.
 He started out as a fishmonger with only a RM3.40 capital
given by his father.
 At age 27, he was open Sibu’s first ever frozen seafood
outlet at a time when people said “frozen foods were
stoned”.
 Almost six decades later since his days as fishmonger,
Tiong has continued to expand his influence beyond
seafood production as his business ventures now include
shipbuilding, ship leasing, and even property development.

By:– Dr Nur Yuhainis Ab Wahab

SUCCESSFUL MALAYSIAN
ENTREPRENEUR
COSMETICS MILLIONARES
 Dato’ Seri Hasmiza Othman known as Dato’ Vida is one
of the most successful businesswoman in Malaysia.
 Establish her own empire of cosmetics and health
business, Vida Beauty and Qu puteh.
 She was born in Machang, Kelantan and famously
known as flamboyant entrepreneur in beauty and health
industry.
 She has endured a lot of hardships since childhood
started from losing her father at the tender age of 8 and
losing her 2 children who died in a tragic fire incident in
August 2013.

By:– Dr Nur Yuhainis Ab Wahab

SUCCESSFUL MALAYSIAN
ENTREPRENEUR
KING OF MINI – MART
 Lee Thiam Wah is founder of mushrooming chain of
retail outlets called 99speedmart.
 He has been wheelchair – bound since 8 months old
 With bold entrepreneurial spirit that he posses, he
manages to run a chain of more than thousands od
99speedmart outlets all over Malaysia
 He is believed to have earned millions of annual
revenue.

By:– Dr Nur Yuhainis Ab Wahab

SUCCESSFUL MALAYSIAN
ENTREPRENEUR
BITCOIN MILLIONAIRE
 Dato Seri Nicky Low has worked hard to be able to
thread the needle of running a profitable company that
innovates and nurtures talent alongside helping those in
less fortunate positions.
 With just the few snippets that he releases to the public
about his philanthropy it seems he is a leading light in
Malaysian bitcoin millionaire community.

By:– Dr Nur Yuhainis Ab Wahab

SUCCESSFUL MALAYSIAN
ENTREPRENEUR
E – TOURISM INNOVATOR
 Faeez Fadhlillah is the CEO and Co – founder of Tripfez
& Salam Standard, an innovative, state of art travel
portal dedicated to the rise of global muslim travellers
 Faees was named 30 under 30 by Forbes magazine in
2016, 40 under 40 by Prestige, Top 10 Young
Entrepreneur Rising By Top 10, People To Watch 2016
by TTG and Most Innovative Young Leaders Award 2016
by USCI.
 Under his watch, Tripfez was named as “2018 Malaysia
E – Commerce Company of the Year – Hospitality &
Travel Industry” by Frost & Sullivan.

By:– Dr Nur Yuhainis Ab Wahab

THANK YOU