PENSHOPPE

Golden ABC, Inc.

SWOT
◦ GOLDEN ABC, is led by the vision of its Chairman and CEO, Mr. Bernie Liu, who is a
respected leader in the Philippine retail industry. He has previously been elected President and
Chairman of the Philippine Retailers Association and currently sits as a Director in the same
organization

◦ GOLDEN ABC, Inc. (GABC) is a multi-awarded international fashion enterprise that is home to

top proprietary brands shaping the retail industry today. Produced, marketed, and retailed under
a fast-growing, dynamic family of well-differentiated, proprietary brands: PENSHOPPE, OXGN,
FORME, MEMO, REGATTA, and BOCU.
CODE OF ETHICS.
MISSION;
The mission statement must reflect the values,
beliefs, and philosophy of operations of the
organization and reflect the organizational culture.
Mission of having a winning culture, operational
excellence, responsive stewardship, leading
brands, and dynamic talents while keeping true
to the core values of integrity, professionalism,
service, and spirit of enterprise.
VISION;
The vision and mission state where the organization
is going (vision) and what it will do to get there
(mission)
With a modern vision to break barriers in the
fashion scene, Penshoppe takes the stand as the
authority on everyday fashion.
STRENGTH.
“ Because of their innovative marketing and advertising campaigns and strategies; and keen
business acumen. “

◦ Penshoppe wants to give its primary

target markets – Millennials and Gen Z-
ers – Penshoppe's competitive advantage
is the unique style and quality of their
products. A number of people said that
they buy at Penshoppe because of its
high quality. They also said that the
clothes available fits their style.
WEAKNESS.

OPPORTUNITIES.
◦ Their solutions touch various aspects of the
business, from internal management to
customer relations, a model that other big
brands can take cues from. Here’s everything  enough—possibly a huge fraction of the brand’s
Penshoppe has done so far:
The company is giving back to its local
community.
◦ Acquiring food and other necessities have been
a struggle for most households, especially the
underprivileged. Penshoppe decided to help out
those in need by donating meals and rice to
households within the area of the brand’s
headquarters in Quezon City, including
the GABC Gawad-Kalinga Village. 
THE COMPANY HAS EARMARKED P200 MILLION
FOR THE NEEDS BROUGHT ABOUT BY THE
CORONAVIRUS PANDEMIC.
◦It was also announced that the company has
allotted a staggering amount of P200 million
solely for relief efforts related to the coronavirus
crisis. It is unclear as to how this amount will be
distributed, but the amount itself is praiseworthy
revenue. 
HELPING FRONTLINERS IS AN ONGOING
EFFORT.
◦Aside from pledging to donate 25,000 surgical
masks, Penshoppe announced earlier today that it
will be “working with the factories of our vendor
partners to produce urgently needed PPEs for
distribution amongst our brave healthcare
workers.” Factories are company assets with
fixed costs, so converting it for charitable efforts
is a big deal
Here’s How Penshoppe Is Handling the Pandemic and
Why Big Brands Should Follow Suit.
1. The company continues to provide full- 2. The company is supporting foundations.
pay for all its employees.
THREATS.

Because of the pandemic. They are increasing

on labor cost, Taxes, Increasing number of
branches closing. And Possible decrease of raw
materials.
WHAT DO YOU THINK ABOUT PENSHOPPE?